• Behind the Redesign: Transforming Dappy with Suite9C

  • Apr 15 2025
  • Duración: 40 m
  • Podcast

Behind the Redesign: Transforming Dappy with Suite9C

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  • Resumen

  • In part one of this two-part series, DAPI founder Maddie Frank teams up with Suite 9C—the design studio behind brands like BodyArmor, Lemon Perfect, and Core Hydration—to rethink her packaging and bring the brand closer to its vision. This episode covers how to make your packaging design work smarter, not harder; how to position a non-alc product in a fast-evolving category; how and why to infuse your brand identity into the design; and how to communicate essential info quickly enough to catch consumers in the moment of purchase.
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