In episode 179 of Hustle Inspires Hustle, Alex Quin takes us behind the scenes of the 2025 Sundance Film Festival. Returning for a second year, Alex and his expanded team captured the energy and creativity of the festival like never before. This episode explores how strategic content creation, meaningful industry partnerships, and a firsthand appreciation of the filmmaking process played a crucial role in amplifying emerging projects. Alex shares his insights as an executive producer and marketing professional, shedding light on what it takes to launch and promote a film on an international stage.

Episode Outline

[00:00:00] Welcome back: Josh Troy returns to the podcast

[00:02:30] Growth and milestones since the 2021 episode

[00:06:15] WFS Group’s edge in outsourced sales

[00:09:40] Ideal client profile and red flags to avoid

[00:15:10] What makes an offer scale-ready

[00:20:00] Founder-led sales and product-market fit

[00:27:00] Choosing between one call and two call models

[00:36:45] How to create urgency without sleazy tactics

[00:42:30] Team structure, metrics, and scaling strategies

[00:48:00] Follow-ups, no-show protocol, and nurturing leads

[00:53:00] Using application questions to pre-qualify prospects

[01:02:00] Flipping the “we tried this before” objection

[01:07:30] Josh’s 10-step sales call framework

[01:12:00] What Josh wants to be known for in the industry

[00:48:40] Where to watch Taking the Fight and follow Stuart

Wisdom Nuggets

Strategic Content = Amplified Stories : Smart, collaborative content can shine a spotlight on independent projects and get them industry-wide attention. Alex's team used social media strategy to elevate visibility for indie films.

Think Bigger with the Right Team : An expanded team means more hands, more talent, and a bigger impact. With more people involved this year, Alex's crew was able to produce better content and deeper coverage.

Celebrate the Process: : Seeing how films are marketed, pitched, and received helped Alex understand the film industry’s real backbone—marketing, storytelling, and grit.

Collaborate to Elevate: From doing collab posts with Rotten Tomatoes event to collaborating with actors, Alex emphasizes that powerful partnerships can make creative projects go further and reach wider.

Stay Rooted in Purpose : No matter the spotlight, staying grounded in your mission—to inspire, connect, and educate—will always lead to the most impactful results.

Power Quotes:

“We came back to Sundance with a bigger vision and a stronger team.” - Alex Quin

“Seeing our content amplify indie films was the biggest win.” - Alex Quin

“It’s not just about showing up—it’s about showing up with a purpose.” - Alex Quin

Connect With the Podcast Host Alex Quin:

Instagram: (https://www.instagram.com/alexquin)

Twitter: (https://twitter.com/mralexquin)

LinkedIn: (https://www.linkedin.com/in/mralexquin)

Website: (https://alexquin.com)

TikTok: (https://www.tiktok.com/@mralexquin)

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