In this episode of Hustle Inspires Hustle, Alex Quin sits down with personal branding strategist and business coach Maya Elious to talk about building a purpose-driven, profitable business rooted in clarity and confidence. Maya shares how she helps female entrepreneurs, especially women of faith and color, identify their value, articulate their message, and charge what they're worth without guilt or confusion. The conversation covers the shift toward faith-based entrepreneurship, overcoming underpricing, the true meaning of humility in business, and the power of storytelling for positioning. With actionable advice on packaging offers, launching effectively, and aligning with meaningful values, Maya offers insight for anyone looking to grow their brand with intention and impact.

Episode Outline

[00:00] Introduction and welcome

[02:00] Who is Maya Elious? Her mission with Build to Impact

[04:50] Blogging origins and the faith-based business connection

[09:20] Cultural shifts: Talking money, faith, and taboo topics

[14:30] The misconception of humility in business

[20:00] The power of personal branding without oversharing

[26:15] Discipline, resilience, and the youth mindset shift

[33:40] Why building community values is critical in today's world

[39:20] Finding clarity through passion and frustration

[43:00] Common pricing mistakes and how to overcome them

[50:30] How to move past hourly rates and offer high-ticket packages

[55:45] What truly makes an offer valuable?

[01:02:00] Why value-based clients matter

[01:08:10] The power of storytelling in positioning

[01:13:00] Final thoughts: legacy and ripple effect

Wisdom Nuggets

Know What You Hate: Clarity doesn’t always come from what you love—it can start with what frustrates you. Maya explains how the things that make your blood boil can help shape your message and mission.

Don’t Shrink to Be Humble: True humility doesn’t mean undervaluing yourself. If being "humble" leads you to hide your skills, you're doing a disservice to those who need your gifts.

Announcements Aren’t Launches: Saying your offer exists is not the same as launching it. A successful launch involves consistent marketing, campaigns, and multiple touchpoints—just like major celebrities still do.

Your First Testimonial is Your Own: Even without paid clients, your own results matter. Maya teaches how to build credibility by sharing personal transformation stories to attract aligned clients.

Positioning Beats Pricing: Stop comparing prices—focus on creating value. Clients who see the value in your offer will care less about the price tag and more about the transformation they can achieve.

Power Quotes:

"People don’t know how much to charge because they’re always thinking from a place of lack." - Alex Quin

"If being humble causes you to shrink, then you need to be something else." - Maya Elious

Connect With the Podcast Host Maya Elious:

Website: (https://www.mayaelious.com/)

Instagram: (https://www.instagram.com/mayaelious/)

Connect With the Podcast Host Alex Quin:

Instagram: (https://www.instagram.com/alexquin)

Twitter: (https://twitter.com/mralexquin)

LinkedIn: (https://www.linkedin.com/in/mralexquin)

Website: (https://alexquin.com)

TikTok: (https://www.tiktok.com/@mralexquin)

Our Community

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Twitter: (https://twitter.com/HustleInspires)

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Website: (https://hustleinspireshustle.com)

*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In episode 179 of Hustle Inspires Hustle, Alex Quin takes us behind the scenes of the 2025 Sundance Film Festival. Returning for a second year, Alex and his expanded team captured the energy and creativity of the festival like never before. This episode explores how strategic content creation, meaningful industry partnerships, and a firsthand appreciation of the filmmaking process played a crucial role in amplifying emerging projects. Alex shares his insights as an executive producer and marketing professional, shedding light on what it takes to launch and promote a film on an international stage.

Episode Outline

[00:00:00] Welcome back: Josh Troy returns to the podcast

[00:02:30] Growth and milestones since the 2021 episode

[00:06:15] WFS Group’s edge in outsourced sales

[00:09:40] Ideal client profile and red flags to avoid

[00:15:10] What makes an offer scale-ready

[00:20:00] Founder-led sales and product-market fit

[00:27:00] Choosing between one call and two call models

[00:36:45] How to create urgency without sleazy tactics

[00:42:30] Team structure, metrics, and scaling strategies

[00:48:00] Follow-ups, no-show protocol, and nurturing leads

[00:53:00] Using application questions to pre-qualify prospects

[01:02:00] Flipping the “we tried this before” objection

[01:07:30] Josh’s 10-step sales call framework

[01:12:00] What Josh wants to be known for in the industry

[00:48:40] Where to watch Taking the Fight and follow Stuart

Wisdom Nuggets

Strategic Content = Amplified Stories : Smart, collaborative content can shine a spotlight on independent projects and get them industry-wide attention. Alex's team used social media strategy to elevate visibility for indie films.

Think Bigger with the Right Team : An expanded team means more hands, more talent, and a bigger impact. With more people involved this year, Alex's crew was able to produce better content and deeper coverage.

Celebrate the Process: : Seeing how films are marketed, pitched, and received helped Alex understand the film industry’s real backbone—marketing, storytelling, and grit.

Collaborate to Elevate: From doing collab posts with Rotten Tomatoes event to collaborating with actors, Alex emphasizes that powerful partnerships can make creative projects go further and reach wider.

Stay Rooted in Purpose : No matter the spotlight, staying grounded in your mission—to inspire, connect, and educate—will always lead to the most impactful results.

Power Quotes:

“We came back to Sundance with a bigger vision and a stronger team.” - Alex Quin

“Seeing our content amplify indie films was the biggest win.” - Alex Quin

“It’s not just about showing up—it’s about showing up with a purpose.” - Alex Quin

Connect With the Podcast Host Alex Quin:

Instagram: (https://www.instagram.com/alexquin)

Twitter: (https://twitter.com/mralexquin)

LinkedIn: (https://www.linkedin.com/in/mralexquin)

Website: (https://alexquin.com)

TikTok: (https://www.tiktok.com/@mralexquin)

Our Community

Instagram:(https://www.instagram.com/hustleinspireshustle)

Twitter: (https://twitter.com/HustleInspires)

LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)

Website: (https://hustleinspireshustle.com)

*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special return episode, Alex Quin welcomes back Josh Troy, Founder and CEO of WFS Group – "Wires From Strangers." Since his first appearance on Hustle Inspires Hustle back in 2021, Josh has continued to make major moves in the sales space. Now a leading figure in high-ticket offer scaling, Josh breaks down how to build performance-based sales teams, the true difference between validation and scale, and the frameworks behind a strong sales call structure. Whether you're just breaking into high-ticket or ready to optimize your sales systems, this is one to take notes on.

Episode Outline

[00:00:00] Welcome back: Josh Troy returns to the podcast

[00:02:30] Growth and milestones since the 2021 episode

[00:06:15] WFS Group’s edge in outsourced sales

[00:09:40] Ideal client profile and red flags to avoid

[00:15:10] What makes an offer scale-ready

[00:20:00] Founder-led sales and product-market fit

[00:27:00] Choosing between one call and two call models

[00:36:45] How to create urgency without sleazy tactics

[00:42:30] Team structure, metrics, and scaling strategies

[00:48:00] Follow-ups, no-show protocol, and nurturing leads

[00:53:00] Using application questions to pre-qualify prospects

[01:02:00] Flipping the “we tried this before” objection

[01:07:30] Josh’s 10-step sales call framework

[01:12:00] What Josh wants to be known for in the industry

[00:48:40] Where to watch Taking the Fight and follow Stuart

Wisdom Nuggets

Validate Before You Scale: Your sales team can’t fix an unvalidated offer. Make sure your funnel, product-market fit, and fulfillment are locked before adding reps.

Simplicity Scales Better: Too many funnels and offers slow down scale. Josh advises sticking with 1–2 high-performing funnels for million-dollar months.

Sales Ops > Just Salespeople : Success isn't about throwing bodies on the phone. It’s about having systems, frameworks, and processes to support consistent performance.

Internal Urgency Beats Discounts : While incentives can push fence-sitters, real urgency comes from helping clients see the cost of inaction through a strong discovery.

Metrics That Matter Most : Gross and collected revenue per booked call are the truest measures of sales team efficiency—not just close rate or show rate.

Power Quotes:

“We’re a scale team, not a validation team.” - Josh Troy

“Lead flow times sales performance equals revenue.” - Josh Troy

“Urgency comes from solving pain, not just fast-action discounts.” - Josh Troy

“Someone’s life can change almost overnight with the right offer.” - Alex Quin

“Warm traffic converts very different than cold traffic.” - Alex Quin

Meet the Guest : Josh Troy

Instagram: (https://www.instagram.com/troy.joshua)

WFS Group Website : (https://thewfsgroup.com/)

Connect With the Podcast Host Alex Quin:

Instagram: (https://www.instagram.com/alexquin)

Twitter: (https://twitter.com/mralexquin)

LinkedIn: (https://www.linkedin.com/in/mralexquin)

Website: (https://alexquin.com)

TikTok: (https://www.tiktok.com/@mralexquin)

Our Community

Instagram:(https://www.instagram.com/hustleinspireshustle)

Twitter: (https://twitter.com/HustleInspires)

LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)

Website: (https://hustleinspireshustle.com)

*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.