In this episode of Hustle Inspires Hustle, host Alex Quin sits down with Yvan Jacqueline, President of the Americas for Parfums de Marly and Initio Parfums Privés. They unpack the world of luxury fragrance branding, retail strategy, and the power of genuine customer connections. From starting in hypermarkets to leading two top-tier fragrance brands carried in major department stores like Nordstrom, Saks Fifth Avenue, and Bloomingdale's, Yvan shares how purpose, risk-taking, and people-first values fueled his career. You’ll also hear about groundbreaking products like functional fragrances and their revolutionary scent diffuser system, all rooted in science, innovation, and unmatched customer experience.

Episode Outline

[00:00] Intro: Meet Yvan Jacqueline, President of Parfums de Marly & Initio

[02:20] Moving to the U.S. to build brand presence

[05:45] How Parfums de Marly became #1 at Nordstrom

[07:50] Yvan’s career shift from hypermarkets to luxury fragrance

[13:15] The importance of doing every job with pride and integrity

[18:05] Traveling to build global fragrance presence

[23:00] In-store experiences vs. online fragrance marketing

[27:00] Initio’s unique approach to functional fragrance

[33:30] Customer trust, education, and staying true to brand DNA

[38:40] Packaging innovation and detail in luxury marketing

[44:10] Organic TikTok impact and connecting with Gen Z

[51:00] Closing thoughts on values, leadership, and being remembered

Wisdom Nuggets

Lead with Purpose: Yvan emphasizes the importance of doing your work with pride and ethics, no matter your current role. You never know which connection will shape your future.

Listen to Your Customers: True growth happens when brands remain open to feedback. Yvan's team excels because they prioritize listening and adapting to customer needs.

Packaging is Experience: Luxury goes beyond product—it’s about the total experience, from unboxing to scent memory. Details matter in high-end branding.

Risk the Right Way: Leaving a secure CEO position to join a then-small brand took guts. But trusting your instincts, when paired with strategic vision, can lead to massive success.

Stay Accessible, Stay Human: Whether speaking with celebrities or 12-year-olds, Yvan believes in genuine human connection—something even the best marketing can’t replace.

Power Quotes:

"People think fragrance is for others, but it’s about how you feel." - Alex Quin

"Perfume has a powerful emotional connection—it’s not just a scent." - Yvan Jacqueline

"Great sales happen when clients talk about the product at home." - Yvan Jacqueline

Connect With Yvan:

Instagram: (https://www.instagram.com/yvanjacqueline)

Linkedin (https://www.linkedin.com/in/yvan-jacqueline-8b672173/)

Connect With the Podcast Host Alex Quin:

Instagram: (https://www.instagram.com/alexquin)

Twitter: (https://twitter.com/mralexquin)

LinkedIn: (https://www.linkedin.com/in/mralexquin)

Website: (https://alexquin.com)

TikTok: (https://www.tiktok.com/@mralexquin)

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In this episode of Hustle Inspires Hustle, Alex Quin spotlights Latin music powerhouse De La Ghetto, breaking down how he’s built a lasting brand through strategic collaborations, genre fluidity, and sharp media instincts. From his memorable verse on Bad Bunny’s “Acho PR” to his calculated hiatus and comeback, De La Ghetto reveals how he treats each release as a full campaign—balancing creativity with business acumen. He shares insights on staying grounded, leveraging authenticity, and aligning visuals and timing to elevate his presence. This episode offers valuable lessons in branding, consistency, and navigating the evolving music landscape with intention.

Episode Outline

[00:00] Alex Quin introduces the Spotlight Series and De La Ghetto's impact

[01:14] The story behind the “Acho PR” feature with Bad Bunny

[02:30] In-studio chemistry, process, and quick turnaround

[03:06] On Bad Bunny's humility and longstanding connection

[04:23] Dela’s genre versatility and global music collaborations

[05:15] Strategic brand focus and return to solo projects

[05:43] How De La Ghetto wants to be remembered

[06:00+] Final thoughts on branding, strategy, and artistic identity

Wisdom Nuggets

Versatility Wins: De La Ghetto’s identity as “El Mas Versati” isn’t just a nickname—it’s his strategic advantage. Crossing genres and languages keeps him relevant and adaptable in a changing music scene.

Every Release Is a Campaign: From visuals to timing, Dela treats each song drop like a full-scale brand launch. Musicians can learn from his emphasis on storytelling and media alignment.

Stay Real Off-Camera: Authenticity breeds connection. Dela and Alex highlight how consistency off-camera builds trust and strengthens fan relationships.

Strategic Collabs, Not Just Features: His work with major artists isn’t random—it's planned to grow his brand reach and appeal. It’s not about stacking names; it's about making the right moves.

Reignite When It’s Time: After a period of helping others, Dela’s October 2024 pivot to focus on his own music is a reminder that stepping back doesn't mean you're out—it can be setup for a strong return.

Power Quotes:

“I come from the gutter, from the gully.” - De La Ghetto

“Be good, but don’t be a fool.”- De La Ghetto

Connect With De La Ghetto :

Instagram: (https://www.instagram.com/delaghetto)

Youtube (https://www.youtube.com/channel/UCRp097cJIVS-cQ_GuZWQkJg)

Connect With the Podcast Host Alex Quin:

Instagram: (https://www.instagram.com/alexquin)

Twitter: (https://twitter.com/mralexquin)

LinkedIn: (https://www.linkedin.com/in/mralexquin)

Website: (https://alexquin.com)

TikTok: (https://www.tiktok.com/@mralexquin)

Our Community

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*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Alex Quin sits down with Mikael Hamaoui, founder of Riviera Horizons and one of the visionaries behind Pagani Residences—a groundbreaking collaboration with the Pagani family that merges ultra-luxury living with cutting-edge design. Known globally for crafting some of the most exclusive hypercars on the planet, Pagani Automobili is synonymous with performance, craftsmanship, and Italian artistry. Mikael shares how this legacy of precision and innovation is now being translated into elite real estate. He opens up about the concept and creative process behind the project, the collaboration with the Pagani brand, and how his background in luxury event design shapes unforgettable living experiences. The conversation also explores the business challenges and triumphs of building at the top tier of the luxury market.

Episode Outline

[00:00:03] Alex Quin welcomes listeners to the show

[00:01:40] Mikael’s background and the origins of Riviera Horizons

[00:04:50] Early influences and the leap from design to events

[00:08:10] Conceptualizing Pagani Residences with the Pagani family

[00:11:25] What makes Pagani Residences a new standard in luxury

[00:14:00] Lessons learned from working in high-pressure luxury markets

[00:17:30] How Riviera Horizons blends creativity with operational execution

[00:21:00] The long-term vision for Pagani Residences and future projects

[00:24:20] Advice for creatives and founders entering luxury markets

[00:27:00] Final thoughts from Mikael and closing by Alex Quin

Wisdom Nuggets

Design with Emotion: Mikael emphasizes that true luxury isn’t about flash—it’s about how a space makes you feel. Emotional design creates lasting impact.

Collaborate with Legacy: Working with the Pagani family brought decades of design excellence into a new space. Aligning with iconic brands elevates your own.

Translate Creativity Across Fields: From events to real estate, Mikael applies the same principles of storytelling and precision. Creative skills can scale across industries.

Build a Brand on Trust: Pagani Residences reflects years of trust between Mikael and his collaborators. Relationships, not just vision, drive long-term projects.

Lead with Vision, Adapt with Skill: Balancing big-picture goals with real-world constraints is key. Mikael shows that strong leadership means being visionary and flexible.

Power Quotes:

“You can’t fake luxury—it has to be felt in every detail.” - Mikael Hamaoui

“We wanted Pagani Residences to feel like a sculpture you live in.” - Mikael Hamaoui

Connect With Mikael :

Pagani Residences Instagram: (https://www.instagram.com/paganiresidences)

Pagani Residences Website (https://paganiresidences.com/)

Riviera Horizons Website (https://rivierahorizons.com/)

Connect With the Podcast Host Alex Quin:

Instagram: (https://www.instagram.com/alexquin)

Twitter: (https://twitter.com/mralexquin)

LinkedIn: (https://www.linkedin.com/in/mralexquin)

Website: (https://alexquin.com)

TikTok: (https://www.tiktok.com/@mralexquin)

Our Community

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Twitter: (https://twitter.com/HustleInspires)

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Website: (https://hustleinspireshustle.com)

*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.