What happens when a seasoned digital marketer embraces AI not just as a tool, but as a foundational part of their entire business operation? Justin Lane of Adalane Media Group pulls back the curtain on his agency's remarkable AI transformation in this eye-opening conversation.

Justin reveals how he's built a sophisticated system of custom AI agents that have fundamentally changed his marketing approach. "I fire up a new agent for everything I do," he explains, detailing how he trains specialized models for different marketing tasks—from analyzing Google Ads performance to generating platform-specific content that doesn't sound AI-generated.

The results are striking. By analyzing client phone calls, Justin's AI discovered keywords that customers mentioned but never searched for online, leading to 800 targeted LinkedIn posts addressing these hidden pain points. His systems can personalize websites for individual visitors, rewrite content to match stakeholders' preferences, and even generate code so effectively that Justin admits, "I'm done writing code. I literally just have it write it."

What makes this conversation particularly valuable is Justin's candor about both capabilities and limitations. He explains the technical concepts of LoRas and RAG in accessible terms, distinguishes between hallucinations and creative output, and acknowledges that despite these advances, human creativity remains essential. "All of this AI was trained on things that creative people built," he notes.

For marketers wondering where to start their own AI journey, Justin offers practical advice: begin with accessible tools like ChatGPT or Claude, focus on asking the right questions, and systematically build your knowledge base. The competitive advantage, he suggests, belongs to early adopters—at least for now.

Ready to explore how AI might transform your marketing approach? Listen now and discover what's possible when you embrace the AI revolution happening right under our noses.

This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.