Visuals: https://getbehindthebillboard.com/episode-94-paul-pateman

Episode #94 features Paul Pateman aka Pâté on Toast. Paul is a graphic artist, art director, writer, speaker and general good egg who we loved having on the show.

Paul has enjoyed an incredibly successful career as a creative / creative director at AMV and TBWA. His work has won over 130 awards. Since focussing on being an illustrator, Pâté has been shortlisted numerous times in the AOI World Illustration Awards, sat on the D&AD jury and regularly lectures around the country on the power of visual imagery.

He is now firmly established with nearly 10 years’ experience in the commercial art landscape and regularly creates images that are not only beautiful but satirical and funny.

We talked broadly about the difference between being a creative and a graphic artist.

We covered Paul’s huge success on Museum of Childhood, a real lesson in going out and making shit happen. Paul and Mike Nicholson his partner at the time, were having a quiet period at AMV and decided to go get some business of their own. They approached the Museum of Childhood on the quiet, selling in the campaign which was art directed and drawn by Paul. They then had to approach the powers that be at AMV to approve the work. It paid off incredibly well, the campaign won every award going and sowed the illustrative seed in Paul’s mind.

We discussed Right Guard, Heinz Meatballs and the D&AD pencil winning John Smith’s topical ad for the royal wedding. Then we covered Paul’s more recent illustrative creations, which are stunningly simple and beautiful. Whether adorning the cover of a magazine, a poster for a school event or a billboard for Boots opticians, the level of craft is wonderful to see.

There’s also spec work which Paul does in downtime to keep the juices flowing, as shown in the billboard mock-up he did for this episode.

Paul, thanks so much for coming on, it was a real pleasure.

Visuals: https://getbehindthebillboard.com/episode-93-buildhollywood

Episode #93 features Jayne Andrew & Isobel Deevy from OOH specialists BuildHollywood, who very kindly came down from Manchester to chat about some of their amazing projects.

We’ve been saying for ages who are BuildHollywood? Their name is always on the coolest stuff.

So this was our moment to find out. It’s no exaggeration to say if you’ve seen something iconic and spectacular in the great outdoors, chances are BuildHollywood would have been behind it.

We started with a brilliant idea for a brilliant book, Max Porter: Grief Is The Thing with Feathers. BuildHollywood created a ‘feather billboard’ in Shoreditch … nearly 100 episodes in and we’ve never discussed a feather billboard. Great story.

Then there was their ongoing commitment to Manchester International Festival, the Marmite special build, Travel Supermarket inflatables with Meanwhile, the super cool F37: Mancunio which recently dominated the streets of Manchester and more.

The great work kept coming: Prost8 and Specsavers were next before we ended on a very special, special build for Dreamies ‘purr-fest poster’.

We also got an exclusive (at the time!) of Listen to Your Heart, an immense collaboration with Creative Review and 3D artist Joseph Melhuish featuring Melhuish’s signature quirky style. Designed to showcase the creative potential of 3D billboard art, the project highlights how physical installations can still make a strong emotional and visual impact in an increasingly digital world. Amen to that.

Thank you both so much for coming on the show and enlightening us on all things BuildHollywood. Not to mention the yummy buns. A real treat all round.

Visuals: https://getbehindthebillboard.com/episode-92-rick-brim

Episode #92 features Rick Brim, Co-Founder and CCO of adland’s newest agency, Ace of Hearts. Rick joined us with the agency just a few days old, so we discussed the big stuff such as if he knew how to work the photocopier, who locks up at night and how they came up with the name.

During 25 years in the industry, Rick’s won every award going, including 4 Cannes Grand Prix in the same year for Harvey Nichols Christmas campaign: “I spent it on myself.” During his tenure at adam&eveDDB the agency was named Agency of the Decade by both Cannes and Campaign magazine. He’s been President of both D&AD and the Cannes Films Lions jury.

We started with Shelter ‘House of Cards’ and discovered if there was a connection with the name of the new agency. Next several graphic posters for Think! where Rick & Dan involved Paul Belford in the design of the campaign. Then it was Sunday Times Rich List - one of the most fun and awarded of all the STRL campaigns.

And then “I spent it on myself’ which started life as real products sold in real Harvey Nichols stores at Christmas.

We also discussed CALM and the campaigns created under Rick’s tenure. We focussed on Project 84, an iconic piece of OOH from Ant & Mike who are now Rick’s successors at adam&eveDDB. We finished in pets corner with cats going crazy for a pack of Dreamies on a billboard, followed by a huge inflatable dog stuck between two buildings in New York for IAMS dog food.

Rick, thank you so much for sharing the stories behind your brilliant billboards. It was a blast. Hopefully you’ll return soon with more ace work from the new gaff.