Allison Evans’ journey began when her period disappeared in middle school. She was later diagnosed with PCOS, told she’d never get pregnant naturally, and prescribed birth control to “fix” it. Years later, she proved the opposite—healing her hormones and restoring her fertility through food, lifestyle changes, and a radical shift in how she viewed “clean.”

In this conversation, we explore the power of removing toxins from our homes and our minds, and how choosing a toxin-free lifestyle isn’t about fear—it’s about empowerment.

In this episode you’ll learn:

* How to detox your life without fear

* The power of mindset in healing

* What to know about non-stick pans and other household items

* The truth about synthetic fragrances

* What makes a home truly clean

* And more…

Allison Evans is the co-founder of Branch Basics, a wellness brand dedicated to creating non-toxic cleaning products held to the highest standards of safety and transparency. After overcoming her own health challenges, Allison has become a trusted voice in the wellness space, helping people rethink what “clean” really means and empowering others to create healthier homes and lives.

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

You can listen to our first conversation with Allison where we talk about building Branch Basics here:

* https://www.behindherempire.com/episode/allison-evans

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Branch Basics:

* Instagram: https://www.instagram.com/branchbasics/

* Website: https://branchbasics.com/

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Missy Tannen is the co-founder and Chief Product Officer of Boll & Branch, the luxury bedding brand that made organic, ethically made sheets a household staple.

Missy’s path to entrepreneurship began far from business. After eight years as a third-grade teacher, she stepped away to raise her three daughters, never imagining she would one day build one of the most successful bedding brands in the country. What started as a simple search for better sheets led Missy and her husband, Scott, to uncover an industry lacking transparency. Determined to do better, they learned everything from cotton to supply chains from scratch and launched Boll & Branch in 2014 with a mission to create beautiful, responsibly made bedding at an honest price. What began at their kitchen table has since grown into a $200 million brand, sold at Nordstrom and Bloomingdale’s, with stores expanding nationwide.

In this week’s episode, Missy shares her transformation from teacher to entrepreneur, the pivotal moments that shaped Boll & Branch’s early years, and how one unexpected newspaper story changed everything. We get into the scrappy stuff—wiring their savings to a factory they had never visited, making tech packs in PowerPoint, washing fabric samples in her laundry room, and missing a holiday launch after a production disaster. Missy reflects on building their supply chain from the ground up, facing zero-sales days before the brand took off overnight, and learning to balance growth, motherhood, and self-doubt while staying true to her purpose. This conversation is your reminder that you do not need experience or a roadmap to build something extraordinary, only grit, heart, and the courage to keep going.

*Note from Yasmin: After five amazing years of weekly episodes, I’m shifting Behind Her Empire to an every-other-week schedule. This new rhythm gives me a bit more space to focus on building my own empire and to bring you even deeper, more intentional episodes. I’m so grateful to have you on this journey and can’t wait to keep sharing powerful stories every other week.

In this episode, we’ll talk to Missy about:

* Missy’s upbringing and early teaching career. [03:31]

* How the idea for Boll & Branch came about. [07:30]

* Sourcing ethical cotton and building fair trade supply chains. [15:48]

* The process of finding the right partners. [18:22]

* The process behind their first PO. [22:44]

* Navigating early challenges with her husband and co-founder. [24:24]

* The Wall Street Journal feature that changed everything. [33:25]

* Balancing rapid growth with personal values. [39:36]

* The evolution of Boll & Branch and leading with authenticity. [46:31]

* Managing moments of overwhelm while building a business. [49:31]

* Overcoming perfectionism in leadership. [53:50]

* Navigating motherhood and entrepreneurship. [59:18]

This episode is brought to you by beeya:

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

Follow Missy:

* Instagram: https://www.instagram.com/bollandbranch/

* Website: https://www.bollandbranch.com/

Hosted on Acast. See acast.com/privacy for more information.

Perimenopause is something nearly every woman will experience, yet many don’t recognize what’s happening until symptoms begin to disrupt daily life. This week, my co-founder Kaya and her sister sit down with Dr. Mariza Snyder for an open and honest conversation about perimenopause.

Together, they bring personal experience and curiosity to the discussion, unpacking what’s really happening in the body during this stage and how women can navigate it with more ease and support.

Dr. Mariza explains the first signs of perimenopause, which can vary widely and affect the entire body well beyond the breasts and ovaries. She breaks down what happens inside the body during this transition, how it can lead to surprising changes in daily life, and the key tests that can help women navigate this phase while protecting their brain and metabolic health. Dr. Mariza also shares why stress management, community, and movement are essential tools for empowering ourselves through this time.

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

Follow Kaya:

* https://www.instagram.com/kayapurohit/

Follow Dr. Mariza:

* Website: https://drmariza.com/

* Instagram: https://www.instagram.com/drmariza/

* Check out her hormones and metabolism reset program here: https://go.drmariza.com/lp/metabolism-reset-course/

Hosted on Acast. See acast.com/privacy for more information.