#375: "Perfection Isn’t the Goal. Momentum Is.” How This Founder Built a Cult Following and Amazon’s #1 Baby Skincare Brand - Andrea Faulkner Williams, Co-Founder of Tubby Todd

Andrea Faulkner Williams is the co-founder of Tubby Todd, a cult-favorite clean baby skincare brand created for families with sensitive skin.

We’re often told that if you want to build a real empire, you need venture capital, a massive team, and a perfectly engineered growth plan from day one.

But my guest today built one of the most beloved baby skincare brands in America by doing the exact opposite.

Andrea started Tubby Todd with 750 bottles in a cluttered San Diego garage. No ad spend. No background in chemistry. Just a very real problem she couldn’t ignore. Her baby’s eczema was so severe, it completely changed the way she looked at “baby-safe” products.

Fast forward to today, Tubby Todd has tens of thousands of five-star reviews, a hero product parents swear is “a miracle in a jar”, and a major retail milestone. They’ve officially launched in Target, with a nationwide rollout underway.

In this episode, Andrea shares how her early comfort with risk shaped her path as an entrepreneur, why clarity around your why and your one goal matters more than confidence, and how community, not paid ads, became the foundation of Tubby Todd’s growth. We talk about building a business alongside her husband, the inflection points that took the brand from garage to national retail, and the discipline it took to prioritize profitability before scaling. She also opens up about navigating motherhood while running a fast-growing company, and the daily non-negotiables, like sleep, movement, and joy, that keep her grounded through it all.

This episode is brought to you by Beeya:

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* Website: https://tubbytodd.com/

* Instagram: https://www.instagram.com/andreafaulknerwilliams/

* Instagram: https://www.instagram.com/tubbytodd/

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