Most gym owners think marketing means ads, posts, and promotions.

That mindset is exactly why most gyms stay stuck.

In this episode, we go inside the actual 2026 marketing playbook of MTK Muay Thai Kickboxing, a gym business doing roughly $140,000 per month, to show what real marketing looks like when it's built to scale.

This isn't theory.
This isn't surface-level tactics.
And this definitely isn't just ads.

You'll see how marketing touches product, pricing, retention, events, culture, and team structure—and why gyms that understand this grow differently.

If you own or manage a gym and want to build something that lasts longer than a single coach or location, this is one you'll want to watch closely.

Most gym owners think higher competition means higher risk.

In this episode, we walk through real numbers from Crowned Boxing to show why that belief often leads to missed growth, stalled momentum, and unnecessary caution.

This conversation breaks down ad spend, retention, lifetime value, and decision-making in a way every gym owner can understand... without hype or theory.

If you've ever paused ads because "it felt like the wrong month," this episode will challenge how you think about growth.

In this final episode of the season, Mike Arce reflects on a fun and successful season of interviewing exceptional gym owners. He highlights the impressive statistic that 40% of the gyms he works with now generate over $1 million in annual revenue, a significant achievement given that less than 0.5% of gyms typically reach that milestone.

The episode dives into the key factors that differentiate the most successful gym owners, focusing on three core areas: Customer Experience, Sales and Revenue & Team Building.

This episode also features a special sponsored message from Inception Telehealth and Wellness, a company that partners with gyms to provide members with access to concierge-level functional medicine, hormone optimization, and advanced lab testing at no cost to the business. Gyms partnering with them can earn a 10-15% lifetime commission on referrals.

Don't miss the exciting announcement that this podcast, has been rebranded to "The GSD Show" and will now focus on business in general, featuring a mix of solo episodes and interviews with high-achieving individuals from various industries.

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

Scott Carpenter turned six failing gyms into a multi-million dollar fitness business and he did it without competing on price or workouts. His secret? Selling transformation, not just training, and building a model that keeps clients committed for years. In this episode, he pulls back the curtain on the high-ticket sales systems, mentorship approach, and retention strategies that gym owners can put into play right now.

You'll see exactly how to position $2K–$10K memberships, deliver results in the "165 hours" outside your gym, and use price to filter for the most committed clients. Scott also shares the wealth-building strategy that grows your money while you grow your gym, plus the leadership safeguards every owner needs to protect their business. If you're ready to raise your prices, grow your profit, and build a gym that runs on purpose, this conversation is your blueprint.

Chapters
(00:00) Introduction
(01:45) From Financial Collapse to 6 Gyms
(05:02) Mentorship vs. Coaching
(09:11) Selling High-Ticket Fitness Programs
(13:26) Why Real Results Happen Outside the Gym
(17:39) Retention Through Renewals & Alumni
(22:47) Using Price to Filter Clients
(27:04) Infinite Banking for Gym Owners
(33:18) Why Every Gym Needs Safeguards
(38:42) Building a Committed Gym Community

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

More From Scott Carpenter
Private Coaching: https://www.coachscottcarpenter.com/optin1646855122217
Website: https://theprofitlifestyle.com/
Facebook: https://www.facebook.com/scott.carpenter.16718
Instagram: https://www.instagram.com/coachscottcarpenter/

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If you're still giving tours, dropping prices, and hoping people sign up, you're leaving money on the table. Michael Bernoff, one of the best communicators in the world, shows you how to flip the script so prospects sell themselves on joining your gym. Using his Human Interaction Technology (HIT), you'll learn how to lower resistance from the very first hello, control the direction of the conversation, and get people excited to take action without discounting or chasing.

In this episode, Michael breaks down exactly how to match your prospect's energy, use language that keeps you in control, and create "pattern interrupts" that make them pay attention. You'll leave knowing how to turn "I'll think about it" into sign-ups, handle price questions like a pro, and keep members engaged long after they join. This is the playbook for gym owners who want more conversions, higher retention, and a sales process that works every time.

Chapters
(00:00) Introduction
(02:27) From Shy to Sales Pro
(04:33) 4 Keys to Great Communication
(06:54) Matching Your Prospect's Energy
(09:29) Staying in Control of Every Conversation
(13:57) NLP vs. HIT
(18:15) The "Why, What, How, What If" Method
(23:24) Selling Without Selling
(33:12) Words That Kill Sales
(46:55) Reframing Through Language
(52:38) Why Empowerment Sells Better Than Pressure

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

More From Michael Bernoff
Website: https://michaelbernoff.com/
Instagram: https://www.instagram.com/michael_bernoff/
Facebook: https://www.facebook.com/MichaelBernoffFanPage
Twitter: https://x.com/michaelbernoff

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They didn't just build a gym, they built a movement. Doug and Thea Wood are the powerhouse couple behind The Hive, Scottsdale's most talked-about gym and a hub for high-performing entrepreneurs. But that's just the surface. In this episode of Behind Gym Doors, Doug and Thea share how they turned personal transformation into global impact, building a $6M gym, launching an international online school, and funding orphanages around the world… all while being unapologetically bold about their faith, brand, and message.

We dive deep into building niche communities, creating content that actually converts, and why most gym owners play too small. If you're afraid of standing out, raising prices, or showing up authentically, this episode is your wake-up call.

Chapters
(00:00) Introduction
(01:14) Building a school for entrepreneur families
(07:06) From weight loss to a global brand
(10:13) The $6M vision behind The Hive
(13:47) Why their niche gym blew up on social
(16:16) Deal flow and networking inside workouts
(24:01) "Everything you want is on the other side of fear"
(27:16) Being raw and bold on social media
(33:13) Creating a gym culture people pay a premium for

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

Connect With Doug & Thea Wood
Website: https://hivefitclub.com/
The Hive Instagram: https://www.instagram.com/thehivefitclub
Doug Wood Instagram: https://www.instagram.com/therealdougwood
Thea Wood Instagram: https://www.instagram.com/theawood

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Instagram: https://www.instagram.com/loudrumor
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Twitter: https://twitter.com/LoudRumor

If your content isn't bold, it's invisible. Brady Edwards went from selling pest control to the Video Director for YouTube's biggest creator, MrBeast. Now he's helping business owners rethink how they create content that scales trust, drives attention, and builds brand authority. In this episode of Behind Gym Doors, Brady breaks down the exact mindset, strategies, storytelling structure he used to grow massive online audiences and how gym owners can apply the same methods to dominate their local market. This isn't about likes. It's about leveraging content as a sales tool that works 24/7.

You'll learn why short-form posts aren't enough, how to build "one-sided best friendships" with future members, and how podcasting and YouTube unlock long-term visibility in a world driven by AI search and behavior tracking. If you run a gym or studio and want more of the right members, this episode will change how you think about marketing forever.

Chapters
(00:00) Introduction
(02:03) Entering VidSummit & breaking into YouTube
(05:49) Wild stories from the influencer house
(09:09) Directing MrBeast video & becoming part of one
(13:13) Thinking big & scaling high-impact content
(18:36) Why most brands stop thinking too soon
(21:04) Eye-tracking, metadata & how the algorithm really works
(27:38) Why YouTube is crucial for gym owners
(35:45) How podcasting builds long-term trust with future clients
(40:35) Building loyalty with one-sided friendships
(47:22) Grow your personal brand, grow your business

Connect with Brady Edwards
Instagram: https://instagram.com/bradydeluxe

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

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He dragged a 420lb sled 500 miles alone in Antarctic... In this mind-blowing episode, Akshay Nanavati, author of Fearvana (with a foreword by the Dalai Lama), shares the hard-earned lessons he learned from solo expeditions across one of the most unforgiving places on Earth.

His journey from rock bottom to redefining fear itself will change the way you look at discomfort, anxiety, and even imposter syndrome.Whether you're a gym owner resisting expansion, an entrepreneur paralyzed by "what if," or someone struggling with self-doubt, Akshay reveals a practical mental training framework to help you lean into fear and grow through it.

You'll learn how to rewire your brain's survival responses, use fear as fuel for courage and progress and build "mental muscle" through intentional discomfort. If you're ready to stop avoiding fear and start mastering it, this is the episode that flips the switch.

Chapters
(00:00) Introduction
(02:13) The Origins of Fearvana
(06:03) Rider vs. Elephant: Training Your Brain for Leadership
(10:56) Mastering Yourself Through Exposure to Fear
(16:53) Acceptance of Is-ness and Taking Control of Reality
(20:49) Solo Trip Through Antarctica
(28:55) Imposter Syndrome: Why It's a Sign of Progress
(32:04) Cold Pitching The Dalai Lama
(38:05) What Fearvana Actually Means & How To Use It

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

Connect with Akshay Nanavanti
Get His Book: https://www.amazon.com/FEARVANA-Revolutionary-Science-Health-Happiness/dp/1630476056
Instagram: https://www.instagram.com/fearvana
YouTube: https://www.youtube.com/@Fearvana
Website: https://fearvana.com

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