Most gym owners think marketing means ads, posts, and promotions.

That mindset is exactly why most gyms stay stuck.

In this episode, we go inside the actual 2026 marketing playbook of MTK Muay Thai Kickboxing, a gym business doing roughly $140,000 per month, to show what real marketing looks like when it's built to scale.

This isn't theory.
This isn't surface-level tactics.
And this definitely isn't just ads.

You'll see how marketing touches product, pricing, retention, events, culture, and team structure—and why gyms that understand this grow differently.

If you own or manage a gym and want to build something that lasts longer than a single coach or location, this is one you'll want to watch closely.

Most gym owners think higher competition means higher risk.

In this episode, we walk through real numbers from Crowned Boxing to show why that belief often leads to missed growth, stalled momentum, and unnecessary caution.

This conversation breaks down ad spend, retention, lifetime value, and decision-making in a way every gym owner can understand... without hype or theory.

If you've ever paused ads because "it felt like the wrong month," this episode will challenge how you think about growth.

In this final episode of the season, Mike Arce reflects on a fun and successful season of interviewing exceptional gym owners. He highlights the impressive statistic that 40% of the gyms he works with now generate over $1 million in annual revenue, a significant achievement given that less than 0.5% of gyms typically reach that milestone.

The episode dives into the key factors that differentiate the most successful gym owners, focusing on three core areas: Customer Experience, Sales and Revenue & Team Building.

This episode also features a special sponsored message from Inception Telehealth and Wellness, a company that partners with gyms to provide members with access to concierge-level functional medicine, hormone optimization, and advanced lab testing at no cost to the business. Gyms partnering with them can earn a 10-15% lifetime commission on referrals.

Don't miss the exciting announcement that this podcast, has been rebranded to "The GSD Show" and will now focus on business in general, featuring a mix of solo episodes and interviews with high-achieving individuals from various industries.

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA