In this episode of Behavioral Profit, Executive Behavioral Coach Debbie Longo talks with Eric Staples, Director of Growth Strategy at Blue Dog and creator of StoryCraft, about why presentations and pitches are less about “telling a story” and more about making an exchange. Eric unpacks the Head, Heart, Gut model for understanding decision-making styles, explains how behavior-driven systems can shape beliefs, and reveals the one mindset shift leaders can try this week to improve both outcomes and relationships. Whether you’re leading a team, pitching an idea, or navigating personal relationships, this conversation will help you connect, influence, and create real momentum.

Contact Debbie Longo

Executive Behavioral Coach

lifeinbloomny.net

Contact Eric Staples

director of Growth Strategy and Blue Dog

bluedoodesign.com

In this episode of Behavioral Profit, Debbie Longo sits down with Michael Dodsworth—founder and CEO of Fanfare, the platform engineered to rescue brands and fans from meltdown-prone product launches. After two decades battling midnight server crashes and scalper bots, Michael explains how he reverse-engineered Ticketmaster-style pain points into a “fair-play” system that rewards true loyalty instead of speed or spending power . We probe whether scarcity marketing genuinely deepens fandom or merely shifts profit to resellers, and Michael makes the case that transparent queues, data-driven VIP tiers, and under-market pricing create longer-term brand equity than gouging ever could . He also reveals how experiential commerce—think backstage-level perks or real-world pop-ups—turns a simple transaction into a memory that fans amplify for free on social media . Along the way we test the limits: Can legacy brands adopt sneaker-culture tactics without burning out their audience? Michael argues yes—if they curate halo products, respect supply-demand signals, and keep quality un-compromised . Whether you’re launching a new SaaS, a limited-edition tumbler, or the next stadium tour, this conversation shows how to turn hype into sustainable growth while keeping fans on your side.

Connect With

Debbie Longo

Executive Behavioral Coach

🌐 lifeinbloomny.net

✉️ info@lifeinbloomny.net

Connect with

Michael Dodsworth

fanfare founder & CEO

Coach

🌐 https://fanfare.io/

✉️ hello@fanfare.io

Brand strategist Katie FitzGerald joins Behavioral Profit to unpack why the fastest-growing companies often start by looking inward instead of chasing every algorithm shift. She explains her “identity-first” approach—using tools like Myers-Briggs and VARK—to craft marketing that mirrors who you are, sustains sales confidence, and outlasts cookie-cutter trends. We explore how personality-driven strategy prevents burnout, why clarity beats raw visibility, and where most executives’ sabotage growth by masking their real strengths. If you suspect one-size-fits-all templates are stalling your revenue, this conversation shows a more profitable path and offers practical first steps you can apply today.

Connect with Debbie Longo

website

lifeinbloomny.net

linkedin

https://www.linkedin.com/in/debbie-longo-life-in-bloom-ny/

Connect with Katie FitaGerald

LinkedIn https://www.linkedin.com/in/katiefitzgeraldkfitzconsulting/

website

KFitzConsulting.net