SEASON: 6 EPISODE: 5

Episode Overview:

 Welcome to the Becoming Preferred Podcast. Today, I am bringing you a special replay of one of my favorite conversations, and the timing couldn't be better. We just celebrated Thanksgiving a few days ago. For many of us, it was a time to gather with friends and family, share a meal, and reflect on our blessings.

But here's what I've come to believe. Gratitude isn't meant to be a once a year event. It's a practice, a daily discipline that shapes how we see the world, and how we move through it. Every morning as part of my journaling routine, I'm prompted with a simple question, what am I grateful for? And I've discovered something profound in that practice.

When you start your day with gratitude, you position yourself to see abundance. Not because your circumstances magically change, but because your perspective does. Now here's the thing. Gratitude is easy when life is good, but what about when you're in the middle of a storm? What about when the diagnosis is devastating? When the relationship is fractured? When the business is struggling? Can gratitude still work then?

That's exactly what my guest, Sandie Eggers helps us understand. Sandie learned the transformational power of gratitude during one of life's hardest seasons, her husband's terminal illness. And what she discovered wasn't just a coping mechanism, it was a way to navigate adversity with strength, clarity, and even joy.

So whether you're riding high from a wonderful Thanksgiving, or you're carrying a heavy burden into the season, I believe this conversation will meet you right where you are. Gratitude isn't about ignoring your struggles. It's about finding solid ground in the middle of them. Enjoy this conversation with guest, Sandie Eggers.

Guest Bio:

“Do nothing and be dead in a few days,” were the words Sandie Eggers heard from her husband’s surgeon, words that began her greatest season of challenge to date.

The two main things that enabled Sandie to weather this life storm were God and the transformational power of gratitude. Sandie is passionate about helping others by sharing what she’s learned so that they, too, can better navigate through their own life storms.

In addition to having authored the book, “Live Boldly and Embrace Joy” about her life-altering experience, Sandie also shares her knowledge through online courses, webinars, and workshops. She speaks to civic, religious, and corporate groups.

FUN FACT:

Sandie now lives in the low country. By God’s grace and blessing, she has achieved one of her personal goals: living in a place where the only “white stuff” she sees is beach sand.

Resource Links:

• Website: https://www.yourlifeabundant.com
• Product Link: https://www.amazon.com/Embrace-Each-Day-Joy-Laughing-ebook/dp/B00LK9WKVC

Insight Gold Timestamps:

04:37 The greatest adversity that I'd gone through was the terminal illness of my husband

05:55 While we couldn't control this monster called cancer….

07:11 It's easy when we're living in an environment like we're living

09:38 Your work centers a lot on fostering an attitude of gratitude

11:12 You talk about gratitude being a practice

12:12 There's some specific techniques that you can use when you're a pessimist

14:09 You can begin to see the good out of a very bad situation

14:24 Declare an International Be Kind to (Fill in Your Name) Day!

15:40 Having gratitude to something outside yourself

18:48 How does the mechanism of gratitude get us out of that place, that...

SEASON: 6 EPISODE: 4

Episode Overview:

Welcome back to Becoming Preferred, the podcast where we dissect the strategies and mindset of those who are not just successful, but irreplaceable in their markets they serve. Today, we have a true master of motivation and persuasion. Our guest is Mike Lipkin, president of Environics and a strategic coach to global CEOs, and the author of 18 books on leadership and high performance, including his latest book, The Potentiator.

What makes Mike’s approach unique is his foundation in deep, social values research. He doesn't just rely on generic platitudes; he uses proprietary data on human behavior to show you exactly how and why people make decisions, trust certain leaders, and choose one provider over others.

For our audience of entrepreneurs and business professionals, Mike is here to help us unlock the ultimate skill: how to create value from thin air, communicate with irresistible conviction, and transform every single conversation into a high-impact, trust-building event.

If you are ready to stop chasing clients and start magnetically attracting opportunities, this is your masterclass. Join me for my conversation with Mike Lipkin.

Guest Bio:

Mike Lipkin helps clients navigate complex change, build strong teams and develop their personal brands/executive presence.

Mike is super-curious about clients’ hopes and dreams. He makes every conversation an uplifting experience. He uses metaphors and models to illuminate key messages. He focuses on immediate actions, while planning long-term strategies. Mike helps his clients tell their authentic story. In short, he excites clients into effective action. He is also always accessible – 24/7/365.

Mike was a senior executive at WPP Advertising for 10 years. In 2002, he founded a joint venture communication and training company with Environics, a leading research house. He is also a strategic coach to CEOs of top tier companies and a marquee keynote speaker, delivering over 50 sessions per year.

Mike is proud of his longstanding coaching relationships with CEOs and senior executives of world-class companies. He has written 18 books on leadership and high performance. He has also grown a multi-million dollar company from scratch. He has received feedback from hundreds of people that he has materially improved their lives.

Mike works with anyone who has a passion for personal evolution. His clients range from leaders of billion dollar multinationals to leaders of small companies. He also works with managers at all levels – individually and in groups.

Mike is a voracious reader of current affairs, personal biographies, and crime fiction. He works out seven days a week on the Peloton and Cross Trainer. He loves to travel with his wife to stylish destinations like Greece, France and Italy. He likes hiking in beautiful places. He mentors young talent and new immigrants to Canada.

Resource Links:

• Website: https://www.mikelipkin.com/
• Product Link: https://www.mikelipkin.com/books/

Insight Gold Timestamps:

02:40 I wanted to be a speaker, and yet I also had a stutter

05:47 I got depressed, I literally got clinically depressed

06:29 He wrote a book called Darkness Visible about his experience with depression

06:37 I thought, well, I'm going to write my own book on depression, and I called it

SEASON: 6 EPISODE: 3

Episode Overview:

Welcome back to Becoming Preferred, the podcast dedicated to transforming how you build, scale, and lead your business. Today, we have an entrepreneur whose journey proves that massive growth isn't about working harder; it's about building smarter.

Our guest is Tyler Dunagin, a multifaceted founder, operator, and inventor. His success story is a masterclass in market selection and systemization. He took a historically manual service industry—and transformed it into a scalable, tech-enabled enterprise.

Tyler doesn’t just chase revenue; he builds ecosystems. He focuses on purpose-driven solutions and culture-first leadership.

If you're an entrepreneur looking to escape the "one-person hustle," or a business professional seeking the blueprint for achieving nearly 1000% growth through operational efficiency and an impressive long-term vision, this episode is your strategic guide. Join me for my conversation with Tyler Dunagin.

Guest Bio:

Tyler Dunagin is a seasoned entrepreneur who has built and scaled multiple seven-figure companies, including Turnserv, a platform revolutionizing property turnover processes for the housing industry. His portfolio features brands like ApartmentPainters.com, LiquidLiner.com, and ApartmentFlooring.com, each designed to solve specific operational challenges in single-family and multifamily housing.

With a track record of turning underperforming ventures into profitable enterprises, Tyler combines innovation, patented technology, and scalable systems to drive growth. He also shares his insights on entrepreneurship and market trends through podcasts, interviews, and blogs.

Outside of business, Tyler is a devoted father and Cleveland sports fan who enjoys restoring vintage cars and collecting sports cards with his sons.

Resource Links:

• Website: Dunagincollective
• Product Link: Turnserv

Insight Gold Timestamps:

02:36 I've always been doing things as an entrepreneur

04:29 Eventually we were buying houses with these investors and flipping them

05:14 In the moment, it's tough to learn AND do

05:30 I got everything I asked for, and I don't like it at all

08:11 50% of renters move every single year

11:09 I got his blessing and I jumped out of corporate America

14:52 It is really hard to scale a business, to scale beyond one's own hands

15:37 I wanted to find something that was essential to everybody's daily life

18:33 We made it convenient, with a customer journey in mind

21:06 I think the very first thing is you have to understand their why

25:30 Being curious and trying to do something better in general

27:06 Giving them back more meaningful time in their day

28:50 You advise entrepreneurs to keep a visible list of delusional long-term visions

30:51 You can't work on what could be, when you are too overwhelmed by what is

32:08 I think that time lives in the margins

32:48 If it's only monetary, it's short-lived

35:53 You have to, have to, have to, understand where you're going

39:05 The second I'm into something, I'm all in

39:39 I view it more as work-life integration

42:19 The website is