Becoming Preferred Podcast Por Michael Vickers arte de portada

Becoming Preferred

Becoming Preferred

De: Michael Vickers
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In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.Copyright 2025 Michael Vickers Economía Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Returning Guest, Cat Mulvihill – The Momentum Formula
    Oct 6 2025

    SEASON: 5 EPISODE: 33

    Episode Overview:

    Welcome back to Becoming Preferred, the podcast dedicated to empowering you to become the preferred choice in your industry, your business, and your life. Today we're tackling a topic that is essential for every entrepreneur and business professional striving for significant growth: momentum. We all have ambitious goals, but sometimes the path forward feels muddled by roadblocks, self-doubt, or just plain inertia. How do you consistently take action that truly matters? How do you move forward with genuine clarity and unwavering confidence?

    Our guest today is an expert in exactly that. She helps individuals unlock their potential by teaching them how to build and leverage momentum. She's going to share actionable strategies to overcome those persistent roadblocks and propel you towards your most important objectives. Get ready to shift from dreaming to doing, with purpose and power. Please join me in welcoming the incredible Cat Mulvihill!

    Guest Bio:

    Cat Mulvihill is an acclaimed expert dedicated to helping business professionals and entrepreneurs transform their ambitions into tangible achievements. With a focus on "Using Momentum to Take Meaningful Action Towards the Goals That Matter," Cat empowers her clients to navigate challenges, conquer self-doubt, and consistently move forward with clarity and confidence. She understands the unique pressures faced by leaders and founders, providing practical, actionable strategies to overcome analysis paralysis, leverage small wins, and sustain progress even amidst demanding schedules.

    Through her insightful coaching and proven frameworks, Cat equips individuals to identify their true priorities, dismantle roadblocks, and build unstoppable momentum towards their most significant personal and professional aspirations. Discover more about her work and how you can build your own momentum at CatMulvihill.com.

    Resource Links:

    • Website: https://catmulvihill.com
    • Product Link: https://catmulvihill.com/work-with-me/

    Insight Gold Timestamps:

    02:12 In 2024, I finally was diagnosed with ADHD

    05:17 This idea of the Momentum Formula and that there are three different roadblocks and then there are three different approaches

    07:32 You've got Method, Mode and Mindset

    10:14 A lot of people know what to do, but they don't actually have a method or a plan in place

    11:57 I call it BEEP: Biology Expectations, Environment, and Preferences

    12:39 We all naturally either meet or resist expectations

    16:18 I think where traditional advice starts to fail us is that they don't look at the why not

    19:38 How important is it to have a clarity of your values and your mindset and linking that behavior to values?

    22:45 I believe we all have blind spots

    26:44 There was still a cost because the indecision was a cost

    28:40 Over time, your preferences may change

    30:32 H ow do I make it shiny and new?

    32:36 I have actually reached out and said to another person, Hey, do you wanna be an accountability buddy on this?

    34:47 I think that it's really important to embrace discernment

    36:13 Your intuition's really quiet and fear is really loud

    37:37 Are there specific practices you recommend for revitalization?

    40:20 When you start to focus on some of those foundational habits...

    43:25 Stay curious and to sort of step into the role of an observer

    45:02 The website's catmulvihill.com

    Connect Socially:

    LinkedIn:

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    46 m
  • Peggy Sullivan – How to Beat the Busyness Addiction
    Sep 29 2025

    SEASON: 5 EPISODE: 32

    Episode Overview:

    Welcome back to the Becoming Preferred podcast, the show dedicated to helping you achieve more and reach your highest potential. Today, we have an incredible guest who is going to challenge everything you think you know about success and productivity.

    In our fast-paced world, we're taught that being busy is a badge of honor, but what if that very belief is holding you back from your true potential? Our guest is here to show us a new way. Peggy Sullivan is a renowned keynote speaker, author, and researcher who has dedicated her life to helping individuals and Fortune 500 companies break free from the "hustle culture."

    As a self-proclaimed "busyness addict in recovery," Peggy has developed a transformative, research-backed methodology called the "Busy Busting Framework," which she outlines in her latest book, Beyond Busyness: How to Achieve More with Less. Get ready to rethink your approach to work and life, as Peggy shares her powerful insights on how to achieve peak performance without sacrificing your well-being or happiness. Join me now for my conversation with Peggy Sullivan.

    Guest Bio:

    Peggy Sullivan is a renowned keynote speaker, author, researcher, and expert in the field of overcoming busyness and achieving peak performance. With years of extensive research and a transformative methodology, Peggy has helped individuals and organizations unlock their true potential without compromising well-being or happiness. Her research-backed framework has been successfully implemented by numerous individuals, teams, and Fortune 500 companies, including Google, Bank of America, Blue Cross BlueShield, and Ingram Micro.

    Driven by her mission to shift the narrative from busy to fulfilled, Peggy is dedicated to empowering individuals and businesses to prioritize meaning and happiness over the Huscle Culture. In her latest book, "Beyond Busyness: How to Achieve More with Less," she teaches her signature Busy Busting Framework, a practical three-step methodology that has already benefited thousands, guiding them away from the busy treadmill and towards a life filled with intention, fulfillment, and remarkable outcomes.

    Resource Links:

    • Website: https://www.peggysullivanspeaker.com/
    • Product Link: https://www.amazon.com/Beyond-Busyness-Achieve-Doing-Less%EF%BB%BF/dp/B0DGMPZTBG

    Insight Gold Timestamps:

    01:23 I think you wrote your book, Achieve More by Doing Less. Break Free From the Busyness Trap, for me

    03:22 I had four wake up calls

    05:55 My dad and his family escaped the Holocaust

    07:44 I knew I had a problem, but I didn't know what the solution was

    09:10 We identified 25, what we call busy habits, low value activities

    09:53 Whenever you're trying to change an addictive behavior, you have to replace it with dopamine

    11:04 An interesting concept that you introduced was the concept of time poverty

    11:44 We forget about how busyness impacts our colleagues, our friends, our workers, our families

    13:52 And there are so many "times sucks"

    15:20 It takes the average person 23 minutes to reclaim the mental state that they were in

    17:52 I researched over 12,000 people to understand what values equate to quality of life

    19:35 How do we get our mojo working in the right direction?

    20:20 Being in customer service is a really hard job

    22:07 I believe that values are very universal

    25:01 In 2023 you came out and created the busy report

    28:07 It takes daily...

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    37 m
  • Amy Kemp – Are Your Thought Habits Holding You Back?
    Sep 22 2025

    SEASON: 5 EPISODE: 31

    Episode Overview:

    Welcome back to Becoming Preferred, the podcast for professionals and entrepreneurs who are ready to build their expertise and dominate their industry. Have you ever felt like you're doing all the right things, but still not getting the results you want? What if the key to unlocking your next level of success isn't about working harder, but about understanding the invisible habits of thought that are running the show?

    Our guest today is a world-class expert on this very topic. She is a best-selling author of the book I See You. Her work is all about helping individuals and organizations achieve more without burning out by aligning their thoughts with their goals. She is on a mission to help people get out of their own way so they can build a life and a business they love. Please join me for my conversation with Amy Kemp.

    Guest Bio:

    Amy Kemp is the owner and CEO of Amy Kemp, Inc. In her work within this growing company, Amy helps leaders and business professionals understand how deeply “thought habits” impact every part of their work and lives.

    As a certified Habit Finder coach, Amy has led over 400 female business leaders through a four-month small group engagement called Encounter. This experience is designed to help clients replace subconscious thought habits that are no longer serving them with more healthy ones. She has worked through the Habit Finder curriculum with hundreds of leaders in one-on-one settings and with leadership teams at small and large companies.

    In addition, Amy teaches two engaging online courses each year in the fall and spring that are designed to challenge and expand her clients’ understanding of themselves and to welcome new, curious people into the scope of her work. Some of the most popular topics in her library of offerings are “Money Is a Mirror” and “A Boundary Is Not a Wall.”

    Finally, with the launch of her first book, I See You: A Guide for Women to Make More, Have More, and Be More – Without More Work, on February 29, 2024, Amy has created an opportunity for everyone to learn and engage with her and the principles that guide her coaching.

    Resource Links:

    • Website: www.amykemp.com
    • Product Link: https://amykemp.com/habit-finder-assessment/

    Insight Gold Timestamps:

    03:47 Nobody in here is smarter than anyone else

    07:24 Your work really revolves around the idea fundamentally that thought creates habit, and habit creates results

    09:30 We're hardwired to survive

    10:35 In the title of your book, I See You, A Guide for Women to Make More, Have More and Be More...Without More Work

    12:04 The core message of the book is that you can't outwork your thought habits

    12:51 Women generally still carry the absolute majority weight of the unpaid labor in our world

    14:40 If in fact you're choosing to do the unpaid labor...

    16:40 I think families are businesses

    18:50 There has to be an intentional division of that labor that isn't just falling on one person

    21:23 Your work with the Habit Finder Assessment is really the cornerstone of your coaching

    23:25 Everyone has a wall when you first encounter them

    24:50 You need to have more guilt free play

    27:11 That's the kind of energy that grows a business or that grows your leadership

    31:20 If you want to sustain any kind of discipline in that way, it has to be connected to a deeper value or a deeper purpose

    31:35 Playtime is an investment in growing my income and...

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    41 m
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