SEASON: 5 EPISODE: 25

Episode Overview:

Welcome back to the Becoming Preferred podcast, where we bring you the insights you need to stand out from the competition and thrive. Today, we have an incredible guest who has not only witnessed but actively shaped the evolution of marketing over the last few decades. From the very early days of the internet our guest has been at the forefront, adapting and innovating.

He's Gee Ranasinha, the CEO of KEXINO, an award-winning marketing agency that has been the secret weapon for over 400 startups and small businesses across 20 countries. Gee and his team help these businesses achieve the holy grail of success: growing awareness, reputation, trust and sales.

Prepare to extract some serious wisdom from a seasoned pro who understands exactly what it takes to become preferred in today's complex market. Join me for my conversation with Gee Ranasinha.

Guest Bio:

Gee has been in marketing since the days of dial-up internet and AOL CDs. Today, he’s the CEO of KEXINO, an award-winning marketing agency. Over the past 16 years KEXINO has helped over 400 startups and small businesses in around 20 countries grow awareness, reputation, trust – and sales.

A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Professor at two business schools, teaching Marketing and Behavioral Economics to final-year MBA students.

Outside of work Gee loves to cook, listens to music on a ridiculously expensive hi-fi, and plays jazz piano very badly.

Resource Links:

• Website: https://kexino.com/
• Product Link: https://kexino.com/services/marketing/

Insight Gold Timestamps:

05:50 A differentiator at the beginning was that we would lead with a business problem

08:43 Nothing every dies, it just gets fragmented

11:04 The vast majority of our total addressable market is not ready to buy at that exact specific time

13:47 The marketers of their day understood how we as buyers considered and remembered brands at the point of purchase

15:00 Thinking Fast and Slow

18:49 One of the biggest obstacles we face is ignorance of what marketing is

21:11 Nobody spent any time on the single biggest factor of any website that drives conversion

25:08 The reason it sounds too good to be true is because it is too good to be true

29:18 A thing called the 'sunk cost fallacy'

31:54 Price isn't necessarily the deciding factor, as how buyers perceive value

34:20 I would say the lion's share of the reason why a B2B sale happens is not because you are selling the best product...

37:34 The biggest competition is sometimes is not doing anything

38:51 Four words: Talk to your customers!

39:08 Our customers are our biggest advocates

40:30 A fantastic question to ask an existing customer...

42:01 The best way people can find you if they wanna reach out to you is kexino.com

Connect Socially:

LinkedIn:

SEASON: 5 EPISODE: 24

Episode Overview:

Welcome back to the Becoming Preferred podcast. In today's dynamic business landscape, simply doing business isn't enough to stand out. To truly thrive, to become the preferred choice, you need a strategy that elevates your brand, optimizes your operations, and magnetizes your ideal clients. But how do you make that leap from overwhelmed entrepreneur to empowered CEO? How do you build a business that truly "rules" your market?

Today, we have an absolute master of business strategy joining us.Someone who has guided countless entrepreneurs and leaders to not just survive, but to profoundly succeed. She's the brilliant mind behind Your Biz Rules. A speaker, author, and an undeniable force in helping you transform your vision into a profitable, scalable reality. Get ready to unlock the secrets to become truly unstoppable. We're thrilled to welcome the incredible Leslie Hassler!

Guest Bio:

Leslie Hassler is the powerhouse behind Your Biz Rules, a consultancy firm transforming small businesses into freedom-generating machines. Leveraging 17 years of entrepreneurial experience and a strong background in marketing, finance, and leadership, Leslie guides businesses toward predictable profits and sustainable growth. Your Biz Rules offers comprehensive business audits, the Profitable Growth Incubator program, private consulting, and Fractional CFO services. The firm is celebrated for igniting transformative profitable growth, reshaping businesses to fulfill the owner’s vision, and enabling clients to break through financial barriers.

Leslie’s holistic approach prioritizes profitability and a balanced quality of life for business owners. She is the author of First This, Then That and the upcoming Scaling Rich™, Recognized on stages across the U.S., including NAWBO and WBENC, Leslie is also a Past President of NAWBO DFW and an alumna of the Goldman Sachs 10K Small Business program. A mother of two and avid traveler, Leslie brings a well-rounded perspective to her work. Her mission is to ignite the potential within business owners, empowering them to conquer challenges, unlock unprecedented growth, and build a life of abundance and balance.

Resource Links:

• Website: https://www.yourbizrules.com/
• Product Link: https://www.yourbizrules.com/fractional-cfo-services/
• Resource: https://www.yourbizrules.com/becoming-preferred-podcast/

Insight Gold Timestamps:

01:22 You have the domain yourbizrules.com

04:28 Your business does need rules

06:27 In order to scale, you are going to need some core element of scalability

06:55 Systems, processes, technology, and people are core

07:58 You do speak about having a crystal clear ideal client definition

09:50 This falls under the adage of 'a confused mind does not buy'

10:18 We focus on psychographics, not demographics

11:20 Clarity is what helps distinguish you from the next person

12:30 At the end of the day, people are trying to buy solutions, they're not trying to buy work

15:35 I find that 99.99% of the people out there do not feel like their numbers people

18:53 Nobody needs more work, we need more ease

20:01 What you'll see is, we get you, we've got you, we've gone through something similar

22:37 Basically, you are making a client promise

26:19 E very interaction should reinforce that brand's promise and personality

26:24 Inconsistency erodes magnetism

27:34 One of our values is generosity

31:50 How many

SEASON: 5 EPISODE: 23

Episode Overview:

Welcome back to Becoming Preferred, the podcast dedicated to empowering business professionals and entrepreneurs to achieve their highest potential. Have you ever felt that true leadership extends beyond just strategies and spreadsheets? That there's a deeper, more profound dimension to unlocking peak performance and genuine impact?

Today, our guest has dedicated decades to exploring exactly that. Dr. Ron Stotts is a three-time bestselling author, with a PhD in Psychology. Ron isn't just an academic; he's a transformational guide who has delved into ancient wisdom, cutting-edge neuroscience, and the very essence of human potential. He's supported thousands in navigating their toughest challenges and stepping into their greatness. Prepare to shift your perspective on what it truly means to lead, live, and become preferred. Join me now for my conversation with Ron Stotts.

Guest Bio:

Ron is a three times bestselling author with a PhD in psychology and a Dr. of Chiropractic. He’s explored the depths of ancient wisdom and the latest in psychological, neurological studies, and leadership as he guides entrepreneurs and executives into the highest levels of conscious leadership.

Ron spent the last five decades exploring the deepest caves and soaring heights of both personal and spiritual journeys. He is intimate with all aspects of the territory. As a transformational guide, he has supported thousands of others on their journey as they’ve moved through their most difficult challenges and developed their greatest potential.

Resource Links:

• Website: https://ronstotts.com/
• Product Link: https://ronstotts.com/leadership-books/

Insight Gold Timestamps:

03:10 Recognizing that the answers were within myself

03:56 It was the worst best year of my life

07:47 T he biggest problem I see in leadership

09:25 One of my mentors, Buckminster Fuller

12:44 Meditation is always about a single pointed focus

14:10 That's the art of life, is to use breathing as your indicator

15:18 All I have to do is breathe and be curious, and that allows me to be present and conscious

20:12 My ego's only job is to make sure that I'm breathing, being curious and present

22:00 When you breathe, you feel, and so I don't want to feel, so I'm going to quit breathing

24:36 Are you willing to be yourself? And most people, hell no!

25:42 Their leadership is about really bringing out the best in others

25:57 Your level of consciousness determines how you see, experience, and react to everything in your life

28:18 Are there typically catalysts with the people you work with?

28:29 They have to be afraid enough, or excited enough

31:05 You have to have meaning in your life as a leader

33:20 Celebrate where you are

35:20 The lobster story is...

36:59 Breathe, just breathe

37:59 I call it the Stop Process

38:08 If you don't stop and heal your past...

38:54 Start with your biggest challenge

39:34 Quiet your mind enough so you can access big mind thinking

40:22 I live my life breathing and being curious and present

42:18 The website is ronstotts.com

Connect Socially:

LinkedIn: https://www.linkedin.com/in/dr-ron-stotts-14143236/

Facebook: https://www.facebook.com/DrRonStotts

YouTube: