Becoming Preferred Podcast Por Michael Vickers arte de portada

Becoming Preferred

Becoming Preferred

De: Michael Vickers
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In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.Copyright 2026 Michael Vickers Economía Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Returning Guest, Mike Irving - Resistance Removal - Leadership Development Accelerated

    Returning Guest, Mike Irving - Resistance Removal - Leadership Development Accelerated
    Mar 9 2026
    SEASON: 6 EPISODE: 17Episode Overview:Welcome back to Becoming Preferred, the show where we deconstruct the strategies that help you become the preferred choice in a crowded marketplace.Now, we’ve all seen it: companies spending thousands on leadership retreats that result in a 'high' for three days and then… total stagnation. The missing piece isn't talent; it’s resistance.Today, we are welcoming back, Mike Irving. Mike is the founder of Advanced Business Abilities, and he’s cracked the code on 'Resistance Removal'—a framework that delivers tangible leadership results in weeks, not years.Today, Mike is pulling back the curtain on his Three Pillars for Success and revealing why communication is the ultimate foundation for developing a team of leaders, rather than a team of followers.Whether you’re looking to sharpen your own edge or scale your team’s performance, this episode is your roadmap. Join me now for my conversation with Mike Irving.Guest Bio: Mike Irving is the founder of Advanced Business Abilities, a coaching company designed for established business owners who know they’re capable of more—but haven’t yet found a support system that truly meets them where they are.With over two decades of leadership experience—from launching his first business at 21 to managing a national sales force of over 300—Mike understands the highs of entrepreneurial success and the hidden costs that often come with it: burnout, disconnection, and stalled progress.Frustrated by one-size-fits-all coaching programs that glossed over individual nuance, Mike set out to build something different. The result was Advanced Business Abilities: a coaching platform that combines deeply personal insight with practical, strategic execution.One of the unique aspects of ABA’s methodology is the Success Predictor Profile—a proprietary tool backed by 50+ years of scientific research—that helps easily and efficiently identify a person's strengths, weaknesses, and blindspots and allows ABA to give business owners a custom blueprint for growth, performance, and alignment.Today, Mike works with owners leading teams of 5 or more, who are not just chasing revenue but want to lead with integrity, improve decision-making, and grow without sacrificing their health or values. His approach resonates with founders who are practical, values-driven, and actively investing in their long-term success.Whether he’s coaching in a boardroom or speaking on a podcast, Mike brings a refreshingly honest, grounded voice to the leadership conversation—always focused on helping others do the work that actually works.Resource Links:Website: https://advancedbusinessabilities.com/Product Link: https://advancedbusinessabilities.com/individual-sales-coaching/Insight Gold Timestamps:02:34 We know the things that we should be doing, we just don't always do them05:04 I got to a place where there was enough pain that I was going, man, I don't know what to do05:54 We've got a diagnostic tool that I call the Predictor Profiles15:10 While I had a zero attention to detail, I also had a zero on patience16:34 If I don't change this about me...20:11 You are the king or the queen on the throne In your world20:56 Outwitting the Devil, in my opinion, is the best book Napoleon Hill ever wrote24:35 The education system that we've been through does not teach an individual how to think25:23 Resistance fundamentally sits in moments that we're unwilling to experience27:13 I call the framework the foundations of successful self-leadership29:26 How do you get people to start taking responsibility for their outcomes and results in life?32:13 The website is advancedbusinessabilities.com32:25 People can do that completely free of charge if they go to audit.advancedbusinessabilities.comConnect Socially:LinkedIn: https://www.linkedin.com/in/irvingmike/Business LinkedIn: https://www.linkedin.com/company/advanced-business-abilities/Facebook: https://www.facebook.com/AdvancedBusinessAbilities/YouTube: https://www.youtube.com/channel/UChbg_ESzS4rqG-Ew_DJ_utAInstagram: https://www.instagram.com/advancedbusinessabilities/Email: mike.irving@advancedbusinessabilities.comSponsors: Rainmaker LeadGen Platform Demo: https://calendar.summit-learning.com/widget/booking/JKItVP7WErmCBjU2cCIxRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
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    36 m
  • Ron Kmetovicz - Ghost Money: The Pathway to Financial Independence

    Ron Kmetovicz - Ghost Money: The Pathway to Financial Independence
    Mar 2 2026
    SEASON: 6 EPISODE: 16Episode Overview:Welcome to another episode of Becoming Preferred. Today we’re diving into a topic that every entrepreneur and professional eventually grapples with: the difference between building a high-income career and building true, lasting independence.Our guest today is a master of the systems behind success. Ron Kmetovicz is a seasoned engineer with roots at Hewlett-Packard and Stanford, but he’s also a powerhouse entrepreneur and investor who has spent decades distilling complex financial principles into a blueprint for freedom.He is the author of Ghost Money: The Pathway to Financial Independence. Today, he’s here to show us how to stop trading time for dollars and start building "Ghost Money"— that invisible, compounding engine that works for you while you sleep. Whether you're looking to scale your first business or you're planning your legacy, Ron’s engineering approach to wealth is exactly what you need to take full control of your financial future. Join me for my conversation with Ron Kmetovicz.Guest Bio: Ron Kmetovicz is a seasoned engineer, entrepreneur, investor and financial mentor with a passion for empowering the next generation. Holding a BSEE from The Pennsylvania State University and a MSEE from Santa Clara University, complemented by business training at Hewlett-Packard and Stanford, Ron built a dynamic career at the Ionosphere Research Lab, Goodyear Aerospace, and Hewlett-Packard before launching multiple successful businesses.A proud husband, father, grandfather, and great-grandfather, he brings decades of real-world experience to Ghost Money: The Pathway to Financial Independence. At 78, Ron remains an avid mountain biker, hiker, and traveler, embodying the energy and independence he inspires in readers. His mission? To guide young people away from waiting for handouts and toward building their own dynamic financial futures.Resource Links:Website: https://ghostmoneythebook.com/Product Link: https://ghostmoneythebook.com/Insight Gold Timestamps:04:41 I was off to get my engineering degree at Penn State08:38 You've written a book called Ghost Money and coined the term Ghost Money09:28 When you build that kind of structure in your life where you're not dependent on a paycheck to paycheck, single revenue stream, you're on your way to financial independence12:23 Long term investing for me is something I've just personally done for 50 years17:07 Behavior is the key word18:51 A couple of failures early on in life are good for you23:49 It's the exposure to life's circumstance and the ability to see yourself in those circumstance...24:45 When you grow up in a single revenue stream family you're learning survival tactics29:18 I think there's a difference between good debt and bad debt33:19 Health is the foundation, the rest is the enjoyment36:32 I do believe that there is good money to be made if you know how to do it, and if you're disciplined to do it40:54 My take on investing is invest in only those things that you understand44:44 The book is called Ghost Money, the Pathway to Financial Independence44:55 We've got the website at GhostMoneythebook.comConnect Socially:LinkedIn: https://www.linkedin.com/in/ron-k-34218017/X: https://x.com/GhostMoneyEduEmail: ron@ghostmoneythebook.comSponsors: Rainmaker LeadGen Platform Demo: https://calendar.summit-learning.com/widget/booking/JKItVP7WErmCBjU2cCIxRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
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    47 m
  • Reed Nyffeler - Lead Exponentially: Lessons in Leadership and Purpose

    Reed Nyffeler - Lead Exponentially: Lessons in Leadership and Purpose
    Feb 23 2026
    SEASON: 6 EPISODE: 13Episode Overview:Welcome back to Becoming Preferred, the podcast for entrepreneurs and professionals who are tired of being an option and are ready to become the preferred provider in the markets they serve.Our guest today is a man who doesn't just build businesses; he builds ecosystems of opportunity. Reed Nyffeler is the Co-Founder and CEO of Signal, a global security powerhouse that he scaled from a local startup into a massive franchise network spanning hundreds of locations.But Reed isn't your typical 'grind-until-you-break' CEO. He is a lifelong entrepreneur who believes that a business should serve your life—not consume it. Through his books Lead Exponentially and Transform Through Purpose, he teaches leaders how to step out of the daily whirlwind and into a role of true stewardship.Today, we’re going to deconstruct how he professionalized a fragmented industry, why he’s obsessed with lowering the barrier of entry for the next generation of leaders, and how you can stop being a 'superhero' in your business so you can finally start being a leader. Join me for my conversation with Reed Nyffeler.Guest Bio: Reed Nyffeler is a lifelong entrepreneur with a passion for developing the next generation of leaders, finding solutions, and implementing growth strategies. Reed is the CEO and founder of Signal, a fast-growing, industry-leading security services franchisor with a mission to provide peace of mind to pursue passion in life. Reed also founded Filtergo, a national HVAC filter replacement service designed to simplify air care for businesses and Framebrand, a franchise development company that helps franchise brands scale more effectively. He is the author of Transform through Purpose: Your Path to Living an Authentic and Intentional Life.Grounded in faith, Reed has learned to identify his priorities and live with purpose in every area of his life. He carefully balances his professional aspirations with time spent enjoying and connecting with his happy, thriving family of six.Resource Links:Website: https://reednyffeler.com/Website: https://www.teamsignal.com/Product Link: https://reednyffeler.com/#bookInsight Gold Timestamps:02:10 Always trying to find a better way to solve a problem03:08 I'm going to find a solution and live with the positive and negative consequences05:33 Whoever you are blaming owns your decision06:42 I think if you blame somebody else, you disempower yourself07:11 That ties back to my book Lead Exponentially actually09:17 If you don't bring the energy to the business, it will either take energy from you or it won't require any energy11:48 You talk about the six month test14:41 Once you're an entrepreneur and you figure out your business, you figure out a way to communicate the vision so it's not lost15:33 30 minute blocks are an appropriate cadence19:00 Everything starts with the mindset21:23 It was designed not working around the problems, but designing the experience around the technology22:21 In the era of artificial intelligence, authenticity is the currency25:08 What's the thing that only I can do in this business?27:13 Everything we fill our time with, it's at the expense of something else, so make sure it's worth that expense30:48 The purpose is consistent, the application is what changes33:25 Let's talk about generational impact over revenue37:19 Baby boomers, they wanted the most amount of income for their time43:25 What needs to change here, and how can I use technology to do that disruption?43:30 The book is called Lead Exponentially, Your Path to Developing Authentic and Intentional Leaders43:56 You have the ability to define your futureConnect Socially:LinkedIn: https://www.linkedin.com/in/reednyffeler/LinkedIn Business: http://linkedin.com/company/teamsignal/Facebook: https://www.facebook.com/TeamSignalFG/Instagram: https://www.instagram.com/TeamSignalFG/Podcast: https://open.spotify.com/show/3Vxli8ajETu4LBAezHDwmsEmail: rnyffeler@teamsignal.comSponsors: Rainmaker LeadGen Platform Demo: https://calendar.summit-learning.com/widget/booking/JKItVP7WErmCBjU2cCIxRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
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    46 m
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