Episodios

  • Ep. 179: How to Leverage Events to Drive B2B Marketing Success

    Ep. 179: How to Leverage Events to Drive B2B Marketing Success
    Jun 4 2025
    Brynna DeSantiago (Head of Marketing, Encapture) on how to leverage events to drive B2B marketing success. Brynna discussed the importance of personalized outreach, common event marketing mistakes to avoid, and how smaller, more targeted events can deliver greater impact. She also highlighted the critical role of sales and marketing alignment and to conduct effective post-event follow-ups.
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    40 m
  • Ep. 178: How to Future-Proof Your Content for AI Search Engines

    Ep. 178: How to Future-Proof Your Content for AI Search Engines
    May 28 2025
    Andreas Voniatis (Founder, Artios.io), who shared proven strategies on how to future-proof your B2B content marketing strategy for AI search engines. Andreas emphasized the need for high-quality, insight-rich content that adds unique value to target audiences. He also highlighted the key differences between traditional SEO and SEO needed for AI search engines, and talked about common pitfalls to avoid.
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    39 m
  • Ep. 177: How to Turn Around An Underperforming Marketing Campaign

    Ep. 177: How to Turn Around An Underperforming Marketing Campaign
    May 21 2025
    Skip Wilson (CEO, Draft Media Partners) on how to turn around an underperforming marketing campaign. Skip highlighted the importance of recognizing that every campaign has room for improvement. He discussed why a systematic approach is important and why the need for clear audience targeting and effective messaging is paramount.
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    39 m
  • Ep. 176: How to Think Creatively and Get New Customers in B2B

    Ep. 176: How to Think Creatively and Get New Customers in B2B
    May 14 2025
    Brook Shepard (Founder & CEO, Mason Interactive), who shared proven strategies on how to think creatively and get new customers in B2B. Brook emphasized the importance of focusing on breaking through the noise rather than just relying on technology. He also highlighted the need to understand churn ratios, set specific customer targets, and advocated for a diversified media strategy.
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    35 m
  • How to Strategically Leverage LinkedIn to Grow Your Audience | Sivan Ohavim | EP 175

    How to Strategically Leverage LinkedIn to Grow Your Audience | Sivan Ohavim | EP 175
    May 7 2025
    Sivan Ohavim (CEO, Elevate Media), who shared insights on how B2B companies can strategically leverage LinkedIn to grow their audience and generate qualified leads. Sivan discussed why personalized outreach outperforms generic campaigns and talked about how to build targeted, high-quality lead lists that focus on specific buyer pain points.
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    35 m
  • Ep. 174: How to Turn Complex Data Into B2B Marketing Strategies

    Ep. 174: How to Turn Complex Data Into B2B Marketing Strategies
    Apr 30 2025
    Rebecca Shaddix (Founder & Managing Partner, Strategica Partners) on how to turn complex data into actionable B2B marketing strategies. Rebecca emphasized the importance of setting a clear strategy and highlighted the need for defining acceptable mistakes, aligning cross-functional teams early, and avoiding common pitfalls that impede performance.
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    41 m
  • Ep. 173: How to Drive B2B Marketing Success with Social Media

    Ep. 173: How to Drive B2B Marketing Success with Social Media
    Apr 23 2025
    Ermeric Ernoult (Co-Founder, Agorapulse), who shares powerful insights on how to drive B2B marketing success with social media. Emeric explained how to measure social media success and which approach he recommends marketers leverage for better results. He also provided actionable tips on how to get buy-in from senior management, outlined the key pitfalls to avoid, and elaborated on how marketers can simplify attribution to ensure they’re focusing on the right metrics.
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    45 m
  • Ep. 172: How Sophisticated Link Management Unlocks Growth for B2B Companies

    Ep. 172: How Sophisticated Link Management Unlocks Growth for B2B Companies
    Apr 15 2025
    SaaS marketing expert Scott Cate (Founder, 301.Pro), who shares powerful insights on how sophisticated link management unlocks growth for B2B companies. Scott explained what Time-of-Day Marketing is, what it means for B2B businesses, and how marketers can use it to improve engagement and conversion rates.
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    48 m
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