B2B Marketers on a Mission Podcast Por EINBLICK arte de portada

B2B Marketers on a Mission

B2B Marketers on a Mission

De: EINBLICK
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 On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time. Get inspiration from interviews with B2B marketers and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations. This show is hosted by Christian Klepp, Co-founder of EINBLICK Consulting.©2020-2025 EINBLICK Consulting Inc. Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Ep. 179: How to Leverage Events to Drive B2B Marketing Success

    Ep. 179: How to Leverage Events to Drive B2B Marketing Success
    Jun 4 2025
    Brynna DeSantiago (Head of Marketing, Encapture) on how to leverage events to drive B2B marketing success. Brynna discussed the importance of personalized outreach, common event marketing mistakes to avoid, and how smaller, more targeted events can deliver greater impact. She also highlighted the critical role of sales and marketing alignment and to conduct effective post-event follow-ups.
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    40 m
  • Ep. 178: How to Future-Proof Your Content for AI Search Engines

    Ep. 178: How to Future-Proof Your Content for AI Search Engines
    May 28 2025
    Andreas Voniatis (Founder, Artios.io), who shared proven strategies on how to future-proof your B2B content marketing strategy for AI search engines. Andreas emphasized the need for high-quality, insight-rich content that adds unique value to target audiences. He also highlighted the key differences between traditional SEO and SEO needed for AI search engines, and talked about common pitfalls to avoid.
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    39 m
  • Ep. 177: How to Turn Around An Underperforming Marketing Campaign

    Ep. 177: How to Turn Around An Underperforming Marketing Campaign
    May 21 2025
    Skip Wilson (CEO, Draft Media Partners) on how to turn around an underperforming marketing campaign. Skip highlighted the importance of recognizing that every campaign has room for improvement. He discussed why a systematic approach is important and why the need for clear audience targeting and effective messaging is paramount.
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    39 m
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