B2B Influence Podcast Por Paula Chiocchi arte de portada

B2B Influence

B2B Influence

De: Paula Chiocchi
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 Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses. This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers. Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.Copyright 2025 Paula Chiocchi Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • 17 - Beyond Impressions: How to Convert Marketing Efforts into Real Sales with Hexagon Media's Debra Bowers

    17 - Beyond Impressions: How to Convert Marketing Efforts into Real Sales with Hexagon Media's Debra Bowers
    Jul 7 2025

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Hexagon Media, Debra Bowers. Debra discusses the crucial alignment of marketing and sales for small and mid-sized businesses. Debra emphasizes moving beyond superficial KPIs to focus on smarter targeting, message optimization, and campaign accountability.

    She highlights the importance of understanding customers and ensuring that marketing efforts effectively drive sales. Debra also shares insights on continuous evaluation, the role of sales in marketing success, and the need for transparency and a holistic approach.

    Learn more about Debra's work HERE.

    Connect with Debra on LinkedIn HERE.

    Think you'd be a great guest on the show? Apply HERE.

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    26 m
  • 16 - Mastering B2B Growth: How HubSpot Can Revolutionize Your Marketing with SmartBug Media's John Suarez

    16 - Mastering B2B Growth: How HubSpot Can Revolutionize Your Marketing with SmartBug Media's John Suarez
    Jun 30 2025

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Director of HubSpot Strategy at SmartBug Media, John Suarez. John discusses the transformative impact of integrated HubSpot architecture and marketing automation on B2B companies. Key topics include the shift in inbound marketing and revenue operations (RevOps), the importance of data-driven strategies, and the evolving marketing landscape influenced by AI. John highlights how consolidating tech stacks and understanding target audiences can drive revenue growth, improve efficiency, and foster collaboration between marketing and sales teams.

    Learn more about John's work HERE.

    Connect with John on LinkedIn HERE.

    Think you'd be a great guest on the show? Apply HERE.

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    21 m
  • 15 - Uniting Forces: How to Turn Your Marketing and Sales into a Revenue Powerhouse with Next Level Revenue's Kyle Mealy

    15 - Uniting Forces: How to Turn Your Marketing and Sales into a Revenue Powerhouse with Next Level Revenue's Kyle Mealy
    Jun 19 2025

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Next Level Revenue, Kyle Mealy. Kyle discusses the evolving landscape of marketing and sales for small B2B businesses.

    Kyle emphasizes the need for a revolutionary approach, integrating marketing and sales to drive revenue growth. He discusses the increasing importance of data, audience planning, and the role of AI in streamlining business processes. Kyle also highlights cost-effective tools and strategies for small businesses, advocating for a unified revenue function and a focus on ROI to ensure sustainable growth in a competitive market.

    Learn more about Kyle's work HERE.

    Connect with Kyle on LinkedIn HERE.

    Think you'd be a great guest on the show? Apply HERE.

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    20 m
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