16 - Mastering B2B Growth: How HubSpot Can Revolutionize Your Marketing with SmartBug Media's John Suarez
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16 - Mastering B2B Growth: How HubSpot Can Revolutionize Your Marketing with SmartBug Media's John Suarez
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In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Director of HubSpot Strategy at SmartBug Media, John Suarez. John discusses the transformative impact of integrated HubSpot architecture and marketing automation on B2B companies. Key topics include the shift in inbound marketing and revenue operations (RevOps), the importance of data-driven strategies, and the evolving marketing landscape influenced by AI. John highlights how consolidating tech stacks and understanding target audiences can drive revenue growth, improve efficiency, and foster collaboration between marketing and sales teams.
Learn more about John's work HERE.
Connect with John on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.