We welcome Dan Cox, a Los Angeles–based entrepreneur and the visionary founder of the wellness brands Wealthy and Metcon. From his early days behind the retail counter to building and scaling multi-seven-figure CPG brands, Dan has mastered the transition from hands-on customer service to national distribution on major platforms like Amazon and GNC.

In this powerful conversation, Seb and Dan dive deep into the grit required to build a modern wellness empire without outside funding. They explore the "unsexy" side of the CPG industry, from the high stakes of inventory management to the logistical nightmare of single-origin sourcing, and why the "better for you" category is often just a marketing trap. They also tackle the toxicity of chasing trends, the reality of "learning by screwing up," and why true brand longevity depends on prioritizing customer trust over short-term Meta-ad wins. This episode is a masterclass on the discipline of scaling a business while staying anchored to a personal ethos in a flavor-first world.

Topics Discussed:

• Retail Roots
• The "Ugly" Side of CPG
• The "Better for a Few" Myth
• Supplement Trust & FDA
• Flavor is King
• D2C vs. Retail Reality
• Bootstrapping & Ingredient Ethos
• The 80/20 Founder Discipline
• Learning Through Failure
• The Anti-Mentorship Stance

Connect with Dan on Instagram

Connect with Wellthy here

Connect with MetCon here

Connect with Sebastian on Instagram

SebastianNaum.com

We welcome Brandon DesJarlais, a world-class athlete and the visionary founder of Beyond the Board. A Red Bull World Championship silver medalist and Hollywood stunt double for Vin Diesel, Brandon has transformed his professional longboarding career into a global movement. Since 2020, he has hosted over 300 events and mobilized hundreds of skaters worldwide, including his famous "Santa Run" involving over 500 skaters in full costume.

Recorded live during a walk through the iconic Venice Skatepark, this candid conversation explores Brandon’s unique approach to decision-making and his transition from a solo "badass" brand to a vulnerable, mission-driven leader. Together, Seb and Brandon pull back the curtain on the "pull vs. push" motivation of entrepreneurship, the visceral power of vision, and the courage required to conquer fear, whether bombing a hill or launching a new venture.

Topics Discussed:

• Decision-Making Without a Map
• The Power of Visceral Vision
• Push vs. Pull Motivation
• Hollywood Stunts and Persistent Value
• Transitioning Identities
• "Go Fast Alone, Go Far Together"
• Courage vs. Fear
• The Traveling Good Tour
• Speaking it into Existence
• Learning from Failure

Connect with Brandon on Instagram or brandondesjarlais.com

Connect with Sebastian on Instagram

SebastianNaum.com

We welcome Ruben Rojas, a Los Angeles–based artist, muralist, and the visionary founder of the Live Through Love movement. From transforming public spaces with large-scale installations to building a multi-seven-figure creative business, Ruben has bridged the gap between fine art and global commercial platforms like BMW and the NFL.

In this powerful conversation, Seb and Ruben dive deep into the radical transformation of a man who walked away from a career in finance to impact a billion people through creativity. They explore the collapse of the "American Dream" during the 2008 financial crisis, the toxicity of the "starving artist" narrative, and how to maintain mental resilience when your self-worth is no longer tied to material success. This episode is a masterclass on viewing creativity as a discipline and choosing love as a leadership tool in an increasingly divisive world.

Topics Discussed:

• The Finance Exit
• The 2008 Subprime Meltdown
• Redefining the American Dream
• Killing the "Starving Artist" Myth
• Abundance vs. Scarcity
• Scaling Creativity
• Global Brand Collaborations
• Healing through Art
• The Mission for Impact
• Love as a Discipline
• The Trapped Artist

Connect with Ruben on Instagram or rubenrojas.com

Connect with Live Through Love on Instagram

Connect with Sebastian on Instagram

SebastianNaum.com