Aviation Marketing Hangar Flying Podcast Por Paula Williams arte de portada

Aviation Marketing Hangar Flying

Aviation Marketing Hangar Flying

De: Paula Williams
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Advice, commentary and fun for sales and marketing professionals in the aviation industry. Contact us at paula@aviationbusinessconsultants.com with show ideas.Copyright ABCI 2022 Economía Marketing Marketing y Ventas
Episodios
  • Book Club – Unconscious Branding by Douglas Van Praet

    Book Club – Unconscious Branding by Douglas Van Praet
    Sep 26 2025
    In this thought-provoking book club session, the team dives into Unconscious Branding by Douglas Van Praet—a marketing book that challenges the 100-year-old AIDA model (Attention, Interest, Desire, Action) and proposes a more modern, emotional, and behavior-driven seven-step process. From pattern interruption to shifting brand associations, the group explores how to apply these concepts to [...]
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    1 h
  • Aviation Brand Workshop 2025

    Aviation Brand Workshop 2025
    Sep 12 2025
    In this Brand Workshop session, we dive deep into what makes a brand truly effective—starting with the bold moves (and missteps) made by major names like Cracker Barrel and Jaguar. Whether you’re building a brand from scratch or managing a legacy logo with loyal fans, this session is packed with real-world examples, aviation insights, [...]
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    58 m
  • UAVs in 2025

    UAVs in 2025
    Sep 7 2025
    As someone who’s helped aviation companies sell more for years, I’ve watched “aviation” expand to include UAVs and drones—and it’s changing the rules for everyone from airlines to apple orchards. it is one of the sectors we serve, and is rapidly evolving. In this roundtable, I invited Dana Knight of SkedFlex Vertical UAV Software, [...]
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    43 m
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