To watch this webinar with slides CLICK HERE

Buyers aren’t just searching anymore: they’re asking, and they expect instant, intelligent answers. In this webinar, Anewgo CEO John Lee breaks down how AI Sales Assistants are redefining digital engagement and why traditional websites and basic chatbots can’t keep up.

You’ll learn:

-Why today’s static, page-based websites create friction—and what “AI-ready” websites do differently
-The key differences between a traditional chatbot and a true AI Sales Assistant (memory, context, personalization, multimodal search, and more)
-How AI transforms the home shopping journey, giving buyers real-time answers, curated matches, and visual guidance
-What AI-powered qualification looks like when every message is tracked, analyzed, and scored
-How AI Assistants reshape lead capture, follow-up, and sales workflows—for OSCs, onsite agents, and marketing teams
-A first-look preview of Anewgo’s upcoming AI Assistant ('Robin'), built on real builder data and trained through an industry-specific AI Academy

If you’ve been wondering how AI will change buyer expectations—and what builders need to do to stay ahead—this session is your roadmap.


📅 Book time with Beth Byrd: https://calendly.com/beth-anewgo

What happens when an enterprise SaaS seller discovers that improv and stand-up can make you a better salesperson, teammate, and leader?
Kevin Hubschmann, founder of Laugh.Events, joins Anya to break down how humor, active listening, and “yes-and” thinking can transform high-stakes sales conversations, especially in emotional industries like homebuilding.

In this episode, you’ll learn:

• Why comedy skills = better communication, curiosity & connection
• The difference between being funny and using humor effectively
• How to shrink the fear of failure (yes… bombing on stage helps)
• Improv rules every salesperson should steal (active listening, yes-and, F-your-good-idea!)
• How humor lowers defenses, builds trust, and boosts customer satisfaction
• Simple, low-stakes exercises any sales team can use to collaborate better
  
  

Whether you’re in new home sales, leadership, or just want to communicate like a human again, Kevin’s approach will help you sell with more confidence, and have a lot more fun doing it.

🔗 Connect with Kevin: Laugh.Events
🔗 Sign up for LaughRx newsletter: laugh.events
🔗 Follow Kevin on LinkedIn: Kevin Hubschmann

Author and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated content, and human-centered nurturing—plus how to blend chat/AI tools without losing the personal touch.

You’ll learn:

-The must-have traits of a high-performing OSC (and the biggest hiring mistakes to avoid)

-How to structure training, processes, and metrics that move appointments → sales

-Website essentials for OSC success: strong CTAs, visible human presence, and smart use of video

-Why gating hurts conversion—and where to earn contact info instead

-Turning cold leads warm: segmented follow-ups, personalized video, and practical nurture tracks

-Smooth handoffs: chat/AI → OSC → onsite, with clear communication and accountability

-When (and how) to audit your existing OSC program for quick wins

Guest: Leah Fellows, Founder/CEO, Blue Gypsy Inc.; author of Attract, Engage, Convert.
Topics: online sales counselors, new home sales, home builder marketing, AI assistants vs. chatbots, lead nurturing, conversion optimization, customer experience.

If you’re a builder or marketer ready to level up your OSC program—and your conversions—this episode is your roadmap.

Is your marketing ladder missing the first rung? Jason Rhoads (Rhoads Creative) joins Anya to break down why builders should fix websites and assets before throwing money at ads, and how AI search (AIO) is changing everything from discovery to conversion.

We cover:

-The Digital Marketing Ladder: the 8 steps

-UX that sells: lead-gen flows, visual content, virtual tours, data-tagged assets
-AIO to SEO? Preparing your site to “talk to bots” and win AI answers
-Content that feeds LLMs without becoming AI slop (voice, structure, schema)
-Analytics that prove ROI: CRM tie-ins, attribution, appointments → sales
-Paid search today (rising CPCs) and what’s next for social/TikTok search
-Practical AI workflows: brand-tuned GPTs, faster content ops, better insights

If you’re a homebuilder or marketer wondering where to put budget in 2026, this episode gives you a ladder to climb: one smart rung at a time.

Chapters:
00:00 Intro
01:05 Jason’s path & why builders need better data
03:00 The Digital Marketing Ladder
06:10 Websites & assets: the #1 ROI lever
09:10 AI search and “bot-to-bot” readiness
12:20 From SEO to AIO: content that ranks in AI
20:05 Validating the AI recommendation: trust pages that matter
24:00 Visuals that feed AI (not just look pretty)
26:00 Measuring ROI with CRM + attribution
28:30 AI tools/workflows Jason recommends
31:00 What’s next: TikTok search & beyond
33:00 One thing overwhelmed teams should do now
34:30 Where to find Jason

Tech CMO and author Kae Kronthaler-Williams joins Anya to discuss what it takes to build equitable, high-performing teams in industries like tech and homebuilding—where women have often had to carve their own paths. Drawing from decades of leadership experience, Kae shares how to challenge assumptions, design strategies that fit your market, and create environments where everyone can thrive.

She and Anya explore how bias shows up in everyday business decisions, why diverse teams outperform uniform ones, and how to balance data-driven insights with human understanding. Kae also talks about the role of AI in empowering marketers to focus on strategy and creativity, rather than repetitive tasks.

Whether you’re leading a team, navigating a career in a male-dominated field, or looking to build a more inclusive culture, this episode delivers practical insights you can apply right away.

📘 Kae’s book: Not Made for You: How Women in Tech Can Challenge Bias, Claim Their Space, and Thrive in a System Built for Men
🌐 Learn more & follow Kae: kaewilliams.com

Want more qualified appointments without racing to the bottom on price? Marketing leader Ken Tucker (Changescape Web) breaks down a practical AI speed-to-lead system for home builders, covering AI phone assistants, OSC roles, answer-engine optimization, and a content machine that actually moves the needle.

What you’ll learn

• Why “first response wins” (and how AI makes it instant—24/7)
• AI voice/chat setup: FAQs, escalation rules, booked-appointment targets
• Where OSCs fit next to AI (and how to keep the “talk to a human” option)
• Tech stack sanity: CRM + ops tools, APIs/Zapier, and subscription audits
• Content flywheel: short videos → blogs → social → press → email
• Answer-Engine Optimization (AEO): schema, local SEO, reviews, Reddit/LinkedIn signals

Guest: Ken Tucker — author of Content Marketing for Local Search (updated with AI strategies)

Chapters
00:00 Intro
01:40 Ken’s IT→Marketing journey & podcast lessons
03:30 Speed-to-lead: why first wins (even vs. price)
10:30 OSCs, AI chat/voice, and instant response
12:45 Training AI with FAQs + escalation to humans
20:10 Jobs & AI: repurposing roles, “rejection-proof” follow-up
21:30 Local content with AI: FAQs, repurposing, signals
26:00 AEO, schema, Bing/LLMs, reviews & reputation
34:00 How to reach Ken + final takeaways

Links
🎧 Watch/listen to more episodes: https://anewgo.com/podcast
🔗 Ken’s site: changescapeweb.com

Online Sales Counselors are no longer optional, they’re essential. In this episode, Anya Chrisanthon sits down with Ingrid Ricks (formerly Prince), founder of Convertly Sales Solutions, to talk about creating and scaling effective OSC programs for builders of any size.

Ingrid shares:

• Why small and mid-sized builders absolutely can (and should) have OSCs
• How to structure 10–14 touchpoint follow-ups that actually convert
• The surprising data behind today’s 300-day+ buying cycle
• How AI and chat assistants are reshaping the OSC role
• Why “no lead left behind” should be your 2026 motto

Whether you’re running 50 leads or 5,000, you’ll walk away with actionable steps to improve response times, nurture old leads, and personalize the buyer journey with data and automation.

👉 Plus, we reveal a sneak peek at Anewgo’s upcoming AI Assistant: an intelligent, next-gen alternative to traditional chatbots designed specifically for homebuilders.
Join the Anewgo AI Assistant Interest List to get early updates.

Tired of “Home for the Holidays” on repeat? In this episode we share 20+ proven, low-lift holiday ideas you can roll out fast—from tasteful model-home décor and seasonal website swaps to HOA-friendly gatherings, realtor tailgates, and UGC contests that fuel word-of-mouth and Q4 sales.

Download the Holiday Marketing Guide to follow along!

You’ll learn how to:

• Refresh branding (seasonal logos, signatures) without a full rebrand
• Make models feel magical on a budget (wrapped boxes, greenery, scent & sound)
• Add simple virtual décor to renderings/videos for social, email, and plan pages
• Host community + HOA events (Story Time with Santa, cookie swaps, decorating classes)
• Win with realtors (tailgate broker opens, Santa photo ops, “12 Days” prize runs)
• Give calorie-free gifts that stick around (mini pumpkins, plants with branded picks)
• Spark UGC with “Pictures for Pie,” porch-decor contests, & Elf-on-the-Shelf photo ops
• Publish local holiday guides (pumpkin patches, Santa pics, tree farms, best light displays)

Who it’s for: New-home marketers, OSCs, sales leaders, and on-site teams who want festive campaigns that convert—without burning the December candle at both ends.

Chapters:

00:00 Welcome & why holiday differentiation matters

03:00 Model-home décor (indoor/outdoor) on a budget

06:00 Virtual décor for renderings & short videos

08:00 Community/HOA experiences that drive referrals

10:00 Realtor plays: tailgates, Santa photos, 12-day giveaways

13:00 Sticky gifts (not sweets!)

15:00 UGC contests that explode reach

18:00 Local guides for SEO + goodwill

20:00 Wrap-up & next steps

🔗 More episodes: https://anewgo.com/podcast

🎧 Listen on your favorite podcast app (search “Anewgo of New Home Sales”)