New Home Star’s Marketing Director, Chris Laskowski, joins Anya to unpack how HubSpot, AI agents, and AI search (AIO) are reshaping new-home marketing.

Fresh off HubSpot’s INBOUND, Chris breaks down the shift from one-to-many to true 1:1 personalization, why your website must act like a data warehouse, and how builders can win visibility in AI-driven search with structured content (think 3,000+ FAQs, schema, and data-tagged plans).

What you’ll learn

• Why a unified tech stack (HubSpot, call/text/email, ads, service) unlocks real AI value
• INBOUND takeaways: AI Agents, Data Hub, and 1:1 personalization at scale
• How to pivot from SEO traffic losses to AIO discoverability
• The builder playbook: schema markup, data-tagged floor plans, transparent pricing, and massive FAQ libraries
• 12-week HubSpot rollout: strategy → automation → dashboards & training
• Top 3 priorities for the next 1–3 years: consolidate data, rebalance channel mix by ROI, upskill on AI (projects + agents)

Chapters
00:00 Intro & who is New Home Star
01:00 Chris’s path + team scope (40-person marketing org)
04:00 Why HubSpot: one data warehouse for sales/marketing/service
06:00 INBOUND highlights: AI Agents, Data Hub, 1:1 personalization
11:00 Homebuilding implications: matching buyers to the right homes
14:00 SEO drop-offs & the rise of AI search (AIO)
18:30 Treat your site like a data warehouse; 3,000+ FAQs
21:30 Schema + data tagging for plans, pricing, and tours
25:30 Human-friendly front end vs machine-readable back end
26:30 New Home Star’s 12-week HubSpot implementation
27:45 The builder’s top 3 priorities for 2025–2027
34:00 Should you attend INBOUND next year?
35:30 Where to connect with Chris & New Home Star

National Director of New Construction at Homes.com, Rick Baldonado, shares how the portal is approaching new-home search, and what’s in it for builders:

“Your listing, your lead.” Inquiries from your listings go straight back to you (not resold to multiple agents).

Free community visibility. Builders can send a feed and list communities at no charge, use paid Community Boost only where you need extra lift.

Community Boost assets. Homes.com/CoStar deploys pro photographers + the world’s largest drone fleet to capture models, community, and 60–90s videos; then layers on retargeting.

Cleaner UX. No third-party ads and a data-rich map experience aimed at buyer confidence.

Scale + signal. Backed by CoStar’s research engine and massive consumer reach, plus an open call for builder input to shape what’s next.

⏱️ Chapters
00:00 Intro
01:00 Why Rick joined Homes.com (CoStar resources + vision)
04:00 “Your listing, your lead” explained
05:00 Free listings via builder feed; when to boost
06:00 Photo, drone, and 60–90s community videos
11:00 Retargeting off-site (ESPN, CNN, Weather, etc.)
15:00 Making new construction easier to find; affordability talk
21:00 No third-party ads; cleaner consumer experience
28:00 Builder feedback: help shape Homes.com’s roadmap

🎙️ Guest: Rick Baldonado, National Director of New Construction, Homes.com
📩 Connect: rbaldonado@homes.com
(builders will be routed to the right regional rep)

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Watch more episodes: https://anewgo.com/podcast

Listen on your favorite podcast app.

How do you move people from the middle of the bell curve to the top? Coach and 36-year homebuilding veteran Farrell Middleton breaks down his “A Performer / A Environment” framework: practical ways leaders can create cultures where average performers become exceptional and top performers want to stay.

What you’ll learn:

-The 20-60-20 bell curve (and why the middle matters most)
-The 7-part A-Environment Blueprint: Vision, Leadership, Structure, Commitment, Discipline, Communication, Relationships
-Soft-skills that drive hard results: defining reality, delegating well, and communicating clearly
-How to spot a “C” environment, and actionable steps to turn it into an “A”
-Managing up, navigating toxic pockets, and protecting your own attitude and routines

About our guest:

Farrell is the founder of The Bell Curve of Life, author of A Performer / A Environment, and a longtime Atlanta-area homebuilding leader. Learn more at TheBellCurveOfLife.com and find his book on Amazon/Audible.

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📺 Watch more episodes: https://anewgo.com/podcast

🔗 Connect with Farrell on LinkedIn and YouTube: The Bell Curve of Life.

What actually moves the needle in today’s tougher market? Impact 88’s Strategic Performance Coach Cassy Williamson joins Anya to break down a people-first approach to new home sales, plus the habits, tools, and tech that turn inconsistent results into steady wins. From prospecting and follow-up rhythms to smart tech adoption (hello, video messages and AI-assist!), Cassy shares practical plays you can implement this week.

What you’ll learn:

• Why “people over process” sells, and how empathy + curiosity change buyer conversations
• The New Hire Blueprint: foundations even seasoned pros may be missing
• Prospecting + follow-up cadences you’ll actually stick to
• How to qualify the right buyer (and confidently say no when it’s not a fit)
• Tech that saves time and boosts conversions (CRM practice tips, video follow-ups, AI helpers)
• Building consistent, intentional habits that survive dry spells and busy weeks

Highlights:

• Entrepreneurial mindset for onsite sales success
• Secret shopping and presentation tweaks (tone, body language, flow)
• Practical tech-adoption steps: “don’t practice on customers”
• Cassy’s new book Unapologetic and upcoming Impact 88 events

Guest:
Cassy Williamson, Strategic Performance Coach, Impact 88
Connect: LinkedIn/IG | Email: cassy@sassy@impacteightyeight.com

Are you still guessing who your buyers are? In this episode, Audience Town CEO Ed Carey breaks down how builders can use real consumer identity data to target, personalize, and measure sales & marketing that actually converts.

We dig into:

The “When Engine” and what 280M consumer profiles unlock for builders
Turning anonymous website visitors into actionable buyer insights
Why today’s home journey often stretches to ~300 days, and how to stay relevant
Migration patterns (what’s changed since the COVID era)
Affordability, qualification, and spotting the truly ready buyers
The surprisingly powerful “dog shower” insight 🐶
Moving from “spend more ads” to spend smarter with attribution that tells the full story

Whether you’re marketing a first-time buyer community or 55+, you’ll hear practical ways to align product, messaging, and channels to the people most likely to buy.

Listen, learn, and bring data to every decision.

Don’t miss the free Plan to Win: 2025 Home Builder Strategy Summit on September 11—register here

Hashtags: #NewHomeSales #Homebuilding #PropTech #AudienceTown #Anewgo #HomebuilderMarketing #SalesEnablement #RealEstateData

Sara Williams is back, this time as a founder. In this episode, Sara shares why she launched Aras & Co, how she partners with homebuilders and proptechs, and why transparency is non‑negotiable. We cover her journey from onsite sales to director of marketing to CRM/MarTech leader, and now strategist/“tech broker” helping builders choose and implement the right stack, without the headache.

In this powerful talk previewing her IBS 2026 presentation, Anya Chrisanthon dives into the radical evolution of search—from traditional SEO to conversational AI and autonomous agents like Operator.

Learn how AI is reshaping the way consumers discover, research, and buy new homes—and what that means for builders, marketers, and sales leaders.

✅ Why bots may soon know your buyers better than they know themselves
✅ How to future-proof your website for both machines and humans
✅ The new role of emotional intelligence in a bot-first world
✅ The rising value of interactive content and structured data
✅ What leaders must do today to win the talent, trust, and tech race of tomorrow

Whether you're in marketing, sales, or leadership, this is your wake-up call: the AI-powered buyer journey is already here.

Your website might be costing you more than you think. In this powerful session from the Jeff Shore Sales & Marketing Summit, Beth Byrd, VP of Sales at Anewgo, breaks down the top five website pain points for homebuilders, including two critical issues most builders don’t even know are holding them back.

From outdated CMS platforms to AI-invisible content and disconnected data, Beth lays out the case for why builders need interactive, AI-ready websites to attract, engage, and convert today’s homebuyers. You'll see live demos, real examples, and even a sneak peek at Anewgo’s upcoming AI assistant in action.

✅ Learn:

Why your CMS is killing your marketing momentum

How buyers expect to shop (and why builders fall short)

What “AI-ready” really means for your website

Why iFrames are making your content invisible

How to finally connect the dots between traffic and conversions

🔗 Explore more at https://anewgo.com/websites