New Home Star’s Marketing Director, Chris Laskowski, joins Anya to unpack how HubSpot, AI agents, and AI search (AIO) are reshaping new-home marketing.

Fresh off HubSpot’s INBOUND, Chris breaks down the shift from one-to-many to true 1:1 personalization, why your website must act like a data warehouse, and how builders can win visibility in AI-driven search with structured content (think 3,000+ FAQs, schema, and data-tagged plans).

What you’ll learn

• Why a unified tech stack (HubSpot, call/text/email, ads, service) unlocks real AI value
• INBOUND takeaways: AI Agents, Data Hub, and 1:1 personalization at scale
• How to pivot from SEO traffic losses to AIO discoverability
• The builder playbook: schema markup, data-tagged floor plans, transparent pricing, and massive FAQ libraries
• 12-week HubSpot rollout: strategy → automation → dashboards & training
• Top 3 priorities for the next 1–3 years: consolidate data, rebalance channel mix by ROI, upskill on AI (projects + agents)

Chapters
00:00 Intro & who is New Home Star
01:00 Chris’s path + team scope (40-person marketing org)
04:00 Why HubSpot: one data warehouse for sales/marketing/service
06:00 INBOUND highlights: AI Agents, Data Hub, 1:1 personalization
11:00 Homebuilding implications: matching buyers to the right homes
14:00 SEO drop-offs & the rise of AI search (AIO)
18:30 Treat your site like a data warehouse; 3,000+ FAQs
21:30 Schema + data tagging for plans, pricing, and tours
25:30 Human-friendly front end vs machine-readable back end
26:30 New Home Star’s 12-week HubSpot implementation
27:45 The builder’s top 3 priorities for 2025–2027
34:00 Should you attend INBOUND next year?
35:30 Where to connect with Chris & New Home Star

National Director of New Construction at Homes.com, Rick Baldonado, shares how the portal is approaching new-home search, and what’s in it for builders:

“Your listing, your lead.” Inquiries from your listings go straight back to you (not resold to multiple agents).

Free community visibility. Builders can send a feed and list communities at no charge, use paid Community Boost only where you need extra lift.

Community Boost assets. Homes.com/CoStar deploys pro photographers + the world’s largest drone fleet to capture models, community, and 60–90s videos; then layers on retargeting.

Cleaner UX. No third-party ads and a data-rich map experience aimed at buyer confidence.

Scale + signal. Backed by CoStar’s research engine and massive consumer reach, plus an open call for builder input to shape what’s next.

⏱️ Chapters
00:00 Intro
01:00 Why Rick joined Homes.com (CoStar resources + vision)
04:00 “Your listing, your lead” explained
05:00 Free listings via builder feed; when to boost
06:00 Photo, drone, and 60–90s community videos
11:00 Retargeting off-site (ESPN, CNN, Weather, etc.)
15:00 Making new construction easier to find; affordability talk
21:00 No third-party ads; cleaner consumer experience
28:00 Builder feedback: help shape Homes.com’s roadmap

🎙️ Guest: Rick Baldonado, National Director of New Construction, Homes.com
📩 Connect: rbaldonado@homes.com
(builders will be routed to the right regional rep)

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Watch more episodes: https://anewgo.com/podcast

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How do you move people from the middle of the bell curve to the top? Coach and 36-year homebuilding veteran Farrell Middleton breaks down his “A Performer / A Environment” framework: practical ways leaders can create cultures where average performers become exceptional and top performers want to stay.

What you’ll learn:

-The 20-60-20 bell curve (and why the middle matters most)
-The 7-part A-Environment Blueprint: Vision, Leadership, Structure, Commitment, Discipline, Communication, Relationships
-Soft-skills that drive hard results: defining reality, delegating well, and communicating clearly
-How to spot a “C” environment, and actionable steps to turn it into an “A”
-Managing up, navigating toxic pockets, and protecting your own attitude and routines

About our guest:

Farrell is the founder of The Bell Curve of Life, author of A Performer / A Environment, and a longtime Atlanta-area homebuilding leader. Learn more at TheBellCurveOfLife.com and find his book on Amazon/Audible.

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🎧 Subscribe for weekly conversations at the intersection of new-home sales, leadership, and tech.
📺 Watch more episodes: https://anewgo.com/podcast

🔗 Connect with Farrell on LinkedIn and YouTube: The Bell Curve of Life.