Money SEEMS to be the biggest problem when it comes to business. Or, the biggest need.

Everything comes with a price. Computers, software, salaries…

… it all cost cash.

💰

Money might be the most obvious need you have, but it’s not the most OVERT issue.

In this talk— still in the “business side of it” series, we walk through FOUR things every business (even in the idea / thought leader space) needs…

1️⃣ Revenue

2️⃣ Reach

3️⃣ Results

4️⃣ Reputation

… and we start talking about where revenue fits into the equation.

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Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www.AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

In this talk, we pick up where we left off in the previous…

👇

Why is your content SO POWERFUL (it really is), so much that you KNOW it will help people “level-up” their business, their parenting, their fitness, their spiritual growth, their [insert whatever your topic of expertise is]…

… yet they don’t take action?

🤷‍♂️

Here are three more elements to consider— as well as tips to overcoming these objections.

🎯 You haven’t identified the ideal customer for the product or program you are selling.

🤔 You haven’t clearly stated the offer— so the prospect is confused or lacks adequate info…

💥 You don’t have credibility.

Don’t view these— or the three friction points we mentioned in the previous episode— as ONLY obstacles. View them as opportunities to level-up your communication and serve people at a higher level.

Here’s some practical suggestions (read: solutions) as to how—

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Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www.AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

There are at least six reasons people don’t buy your “ideas” in the thought leader / information space. In this episode we walk through three, followed by three more in the next.

Here are the first three…

🧭 They’re at a different place than what you’re offering. That is, they may not be a prospect for your goods or services.

(If this is the case, don’t push them… but do encourage and serve them.)

💭 They can’t envision themselves doing it— that is, they don’t think they can get results for what you’re selling / sharing / suggesting.

⏰ They don’t think they have TIME to do the work— or, it’s a matter of timing…

For each one, we clearly state the problem they have AND provide you with a clear solution for communicating your way through it.

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Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www.AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

Today we’re talking more about pricing your ideas as you “put them out there” and start getting paid for what you know.

After determining your price point, you need to clearly demonstrate the value to others.

Here’s the path forward, including—

📌 Where

🤷‍♂️ Why

🏁 What

⚙️ How

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Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www.AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

How much should your ideas cost the average consumer who wants to “buy” them?

It’s a loaded question. And, it calls us to ultimately settle on a price.

💰

Here are a few things to remember about pricing your content—

👀 We typically undervalue our own stuff, because we underestimate the knowledge gap, which results in under-pricing it

And…

💥 There are at least four factors that can help you determine how to set the price (without having to “pull it out of thin air).

And…

🎨 🧪 Pricing is really both an art AND a science…

Here’s the 4-1-1.

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Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www.AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

A short episode today…

Almost included it the info WITH one of the others, but this topic seems to stand on its own. So, it merits space of its own.

Here’s why.

👇

It’s easy to confuse LAG measure with LEAD measures.

Or, to say it another way, it’s easy to confuse the “outcome” with the elements that create the outcomes— the causes with the consequences.

🤔

When it comes to “the business side” of getting paid for what you know, a lot of thought leaders and content creators look only at SALES. They forget, however, to look at what drives those sales…

Leads.

👍

Sales = lag measures. They are the results of the daily work.

Leads = the work you do to share the message and move people towards the offer.

Examples of lead measures include—
👉 Number of email opt-ins on your website

👉 Number of face-to-face conversations at networking events (with qualified people)

👉 Number of strategy / non-sales calls

We make it super-simple and pleasantly practical in this talk.

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Notes + next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— https://www.AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

I used to hate math. Turns out, when it comes to doing the “business side of it,” math is your friend.

Especially when you have a spreadsheet.

🎯

We continue talking about getting paid for what you know in this ultra-practical episode, walking through a spreadsheet (based on the eight questions outlined in episode 1 of the series), highlighting two actual businesses…

⚜️

A few things to keep in mind…

1️⃣ Look at the leads and conversion percentages…

They are PART of the business model. You can just count “sales,” you need to consider the number of eyeballs it takes to convert too a transaction.

2️⃣ Consider the relational side of it…

3️⃣ Play the long game.

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Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www. AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

In this talk we back-up and do a quick review of what needs to be on your sales page— focusing on the offers you can make…

… it’s ALL part of “getting paid for what you know” and doing the business side of it.

Remember, people must know the PROBLEM you solve and the POTENTIAL you lead them towards.

They must also know how to take action and move forward— how to engage your services.

And, they need a clear “menu” of products that helps them identify the way you can serve them the best.

You don’t need to be sales and pushy, but you do need to be clear…

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Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www. AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process