In this episode of the Alloy Personal Training Business Podcast, Rick and Matt tackle a pain point that haunts most salespeople: following up with leads.

This applies to personal training or other service-driven businesses. The right mindset is important if you are to succeed in sales.

The follow-up is a test of courage, persistence, and empathy.

Drawing parallels between buying personal training and buying a car, Rick and Matt reveal how emotional timing plays a critical role in decision-making and how to build systems that keep you top of mind.

They also explore how fear of rejection sabotages success and how reframing it can lead to better results.

You’ll also hear success stories of franchisees who doubled their member counts simply by consistently working their existing lists.

Want to stop letting leads fall through the cracks? Tune in now for a masterclass in follow-up that could change your business.

Key Takeaways

Intro (00:00)

Leads and follow-up (02:09)

What defines a lead? (03:21)

Story: Lead thanked the trainer after 7 follow-ups (06:52)

Importance of emotional timing (08:12)

Mindset reframe: Aim for 100 no’s (10:24)

Real example: tattoo clinic follow-up (12:47)

Overcoming head trash and fear of rejection (16:40)

Sales anxiety: fear of the call itself (19:18)

Clear calls to action are essential (27:44)

Franchise success story: Trent's lead follow-up strategy (32:19)

Additional Resources:

Book mentioned

Rejection Proof: https://www.amazon.com/Rejection-Proof-Became-Invincible-Through/dp/080414138X

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with multiunit Alloy franchisee, Laurel Roach, about how to build a solid referral network in your community.

Community marketing is a great way to build genuine relationships and get good referrals from businesses you share the same avatar client with.

She emphasizes the need for patience and approaching other local businesses with lots of confidence and value upfront.

She details a specific campaign involving a nail salon, which resulted in six new members. Laurel also discusses overcoming rejection through persistence and continuous learning, and recommends books like "Rejection Proof" and "Sapiens" for personal growth.

She plans to expand her business with Alloy, aiming for multiple studios. Hit play and learn how Laurel does it all! You’ll get some great tips for your own business.

Key Takeaways

Intro (00:00)

Laurel’s background and journey into entrepreneurship (01:23)

First lessons in community-based marketing (04:07)

What is community-based marketing? (06:18)

Identifying the right businesses to partner with (08:31)

The importance of organic marketing over digital reliance (10:01)

Detailed approach to creating successful marketing campaigns (13:48)

Creating a sustainable, recurring marketing strategy (17:04)

Using creative tools like digital frames and print marketing (19:27)

Overcoming fears and finding confidence in rejection (25:43)

Additional Resources:

Connect with Laurel Roach:

LinkedIn: https://www.linkedin.com/in/laurelroach/

Instagram: https://www.instagram.com/laurelroach/?hl=en

Alloy | Scottsdale Grayhawk, AZ: https://www.instagram.com/alloyscottsdalegrayhawk/?hl=en

Books mentioned

Rejection Proof: https://www.amazon.com/Rejection-Proof-Became-Invincible-Through/dp/080414138X

The Ultimate Sales Machine: https://www.amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In part 2 of this 2-part series, Rick Mayo and Matt Helland dive into the next phase of the Alloy Personal Training franchise journey, what happens when you and your team finally arrive for in-person training.

Matt walks through the structure of the training week, including the daily expectations, team involvement, and the classroom-to-hands-on learning style. Franchisees will quickly learn that training is more than just information; it’s an intense, immersive experience designed to equip owners with everything they need to launch their business with confidence.

But it’s not just about absorbing knowledge. Franchise owners are expected to be fully present, both for their business and their team. If you’re not fully invested, your team won’t be either.

This episode is packed with actionable advice for owners looking to take full advantage of their training week. Get ready to learn Alloy’s approach and how to successfully lead your team, set expectations, and hit the ground running when it’s time to open your doors.

Key Takeaways

Intro (00:00)

Introduction to franchise training and initial preparations (03:37)

Expectations and mindset for training week (07:10)

Practical advice for training week (16:42)

The structure and content of the training week (23:41)

Final thoughts (28:35)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

One of the most common questions we get from new Alloy Personal Training franchisees is what they should be doing before in-person training. In part 1 of this 2-part series, Rick Mayo and Matt Helland give you the roadmap - what to do, when to do it, and how to do it well.

Matt shares the exact steps every franchisee should be taking in the months leading up to training, from hiring your core team to launching marketing and building buzz in your community. If you're in the “hurry up and wait” phase of construction, this episode is your call to shift into go mode.

You’ll learn how early engagement with hiring, marketing, and community outreach correlates directly with long-term success. Plus, the tools and systems Alloy provides make it all doable even if you’ve never hired or marketed before.

If you’re serious about hitting the ground running, this episode will change how you think about your pre-sale phase. Don’t wait to get started - this is where momentum begins.

Key Takeaways

Intro (00:00)

Overview of training structure (pre vs. during) (02:16)

Triggering the training timeline from construction (05:02)

Engagement level predicts success (08:50)

The importance of hiring and urgency (11:00)

Use of franchise community for hiring help (17:59)

Organic marketing explained (21:41)

Lead goal before training: 100 leads, 20 booked (23:35)

Software onboarding and its importance (27:46)

Community marketing builds long-term viability (30:35)

Using social media for local branding (33:11)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with Alloy COO Suzanne Robb about whether weight loss shots are a friend or foe of the fitness industry.

Suzanne revisits her experience with GLP-1 weight loss medications - semaglutide and tirzepatide. She offers a unique perspective on how medical intervention doesn't have to conflict with a fitness-first lifestyle.

Suzanne also opens up about her struggles with weight loss in her 60s despite years of working out and healthy eating. When traditional methods failed, she turned to GLP-1s and found success, losing 30 pounds and regaining control of her health.

She details her journey, the pros and cons of different medications, and how strength training preserved her muscle mass.

Rick and Suzanne explain how Alloy’s strength-based approach makes it the perfect companion to these medications. They bust myths, challenge fitness dogma, and offer a hopeful message for those feeling stuck.

Listen in to learn more about how to align your fitness business with medical wellness.

Key Takeaways

Intro (00:00)

Semaglutide and tirzepatide as weight loss aids (02:25)

Weight loss results and side effects after 3 months (09:05)

Transition to maintenance dosing (12:02)

Criticism from fitness purists (14:23)

Benefits of GLP-1s beyond just weight loss (16:27)

Strength training’s role in preventing muscle loss (20:08)

GLP-1s shift calorie focus from burning to managing intake (24:03)

Alloy and GLP-1s are not competitors - they’re allies (30:42)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Jody Donaldson shares his fascinating journey from law enforcement to real estate and now to entrepreneurship in the fitness industry.

Jody discusses the powerful impact of fitness on both physical and mental health and how he took the leap to open his own business.

Jody talks about his experience with the Alloy Personal Training Franchise and how the proven business model drew him in after he had considered other opportunities.

He also dives into his mindset on leadership and growth in his book, The Progress Zone, which is designed to help people of all ages achieve their potential by fostering a growth mindset and improving emotional intelligence.

This episode is packed with valuable insights for anyone seeking personal and professional growth. Tune in to hear how Jody’s story can inspire you to take action today.

Key Takeaways

Intro (00:00)

Jody's background in law enforcement and real estate (01:43)

Transitioning from a stable job to entrepreneurship (04:26)

Jody's book - The Progress Zone (08:03)

The importance of health and wellness in achieving personal success (12:09)

Jody’s reasons for choosing Alloy and its business model (15:27)

Servant leadership in personal and professional life (22:09)

Jody’s philosophy on leading with compassion (24:38)

Additional Resources:

The Progress Zone: Unlocking Your Full Potential by Jody Donaldson: Amazon Link

Jody’s LinkedIn: https://www.linkedin.com/in/jodyddonaldson/

Alloy Personal Training Cary: https://alloypersonaltraining.com/location/cary-nc/

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo sits down with Wes Barefoot, a franchise consultant, entrepreneur, and father of three, who found out that simplicity, not intensity, is the key to long-term health transformation.

Wes shares how he lost over 40 pounds and completely reshaped his health by ditching the hype and embracing a strategy centered on progressive strength training, daily walking, and hitting daily protein targets. With a full plate of businesses and toddlers, Wes proves it’s possible to prioritize fitness without overhauling your life.

Rick and Wes explore why many modern fitness trends overcomplicate health, the science behind why “simple works,” and how the Alloy Personal Training approach mirrors what leading longevity experts recommend. They also dive into how mindset, structure, and sustainability fuel lasting change—no matter your age or starting point.

🎧 Tap play now to hear how it’s done.

Key Takeaways

Intro (00:00)

Wes' transformation journey (04:02)

Seeking professional guidance (08:31)

The science of fitness and nutrition (14:43)

Simplifying fitness and nutrition (21:28)

The role of accountability and consistency (25:46)

The role of strength training on long-term health (27:11)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo is joined by Matt Helland for a masterclass on what it really takes to keep personal training clients coming back. Alloy Personal Training has one of the industry’s leading retention rates. Matt shares his unique approach to making retention a repeatable, trackable process, starting from the very first interaction.

They break down the essential role of the Starting Point Session, explain why great onboarding is more than just a formality, and how “pulse checks” can rescue relationships before they falter. Rick and Matt also offer insights on system adherence and why trainers going off-script can hurt more than help.

Learn how Alloy creates a concierge-level fitness experience to drive long-term loyalty and success. These retention principles will surely elevate your business.

🎧 Tune in now to learn how to transform good service into an unbeatable competitive edge!

Key Takeaways

Intro (00:00)

Never assume your team knows your value proposition (03:15)

Explain premium service expectations clearly to staff (06:36)

The Starting Point Session builds early trust and clarity (09:46)

Follow up immediately after first sessions and workouts (14:39)

The first 90 days are critical for client buy-in (16:09)

Clients won’t pay for what they don’t use (20:49)

“Run the play” – consistency in delivery is non-negotiable (24:21)

Coaching personality is key for retention (29:47)

Helping people must be your core motivation (34:30)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!