In this episode, Matt explains the "dos and don'ts" of phone sales. They discuss the uncomfortable world of phone sales and turn it into something approachable and even enjoyable for gym owners and fitness professionals.

Matt brings tactics from the field, while Rick offers frameworks that turn conversations into conversions. They discuss how to handle price objections and why you should never sell the braces but always sell the smile.

You’ll also hear about common phone pitfalls and why enthusiasm and conviction matter more than fancy scripts.

Don’t miss this one if you want to turn more leads into clients and change more lives in the process. Tune in now!

Key Takeaways

Intro (00:00)

Thanksgiving greetings and dad jokes (00:36)

The importance of understanding customer needs (01:27)

Common sales mistakes and solutions (04:34)

Controlling the conversation and handling objections (11:28)

Building rapport and staying on-topic (14:41)

Uncovering customer problems and pain points (17:30)

Presenting solutions and taking action (22:56)

Maintaining enthusiasm and professionalism (27:54)

Final thoughts and encouragement (29:19)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this milestone episode, Rick Mayo and Matt Helland reflect on 34 years in business, diving into the deep waters of growth, leadership, and transformation.

Rick and Matt explain why franchising is an entirely different beast from running a gym and how most people don’t realize that jumping into franchising means starting a brand-new business.

They discuss how leadership requires evolving your identity, killing the “old you,” and embracing the discomfort of growth. They also share their own struggles with letting go, the importance of staying teachable, and why consistency trumps motivation every time.

This episode is a must-listen for anyone trying to scale their business with integrity.

🎧 Tune in to hear why franchising isn’t what you think—and how to thrive when everything changes.

Key Takeaways

Intro (00:00)

Every business is a brand-new business (02:48)

Franchising is not the same as gym ownership (05:33)

Be teachable and seek outside help (07:26)

Audit your tech stack regularly (10:36)

“What got you here won’t get you there” (12:14)

Letting go of old identity is hard but necessary (17:28)

Franchisees borrow Alloy’s business model and mindset (22:43)

99% of your problems are your own doing (28:24)

Consistency beats motivation (36:35)

Don’t hire based on potential—hire for now (38:33)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

One of the biggest challenges in running a fitness business is finding and retaining top talent. It’s a persistent problem that many gym owners and fitness franchisees grapple with.

In this episode, Rick speaks with William Coker, president of FIBR, a fitness talent recruiting firm. FIBR is a new addition to the Alloy vendor suite, and we are excited about the alignment.

William brings years of industry experience, having worked in leadership roles at 24 Hour Fitness and Crunch, where he oversaw personal training, education, and recruitment.

FIBR has revolutionized recruitment with its massive database of over 5 million fitness professionals who are sourced from industry certifications, colleges, and even military programs.

By using this proprietary database, FIBR offers an innovative solution that bypasses traditional job boards, offering lower costs and a more effective hiring process for fitness operators.

Rick and William also discuss strategies for attracting and retaining Gen Z talent, who prefer fast hiring and slow training. And also leadership and compensation tactics that can help retain your team long-term.

Tune in now to learn how FIBR can transform your recruitment strategy.

Key Takeaways

Intro (00:00)

William Coker's background in fitness leadership (02:34)

Introduction to FIBR and its unique approach (06:12)

The importance of proactive recruitment over passive job ads (09:58)

How FIBR’s proprietary database helps employers find candidates (14:38)

Strategies to attract and retain Gen Z talent (17:07)

The shift from transactional to relational leadership for retention (23:46)

Importance of updating compensation and incentive structures (26:53)

The value of building relationships with employees for long-term success (30:02)

How to contact William Coker and FIBR (33:27)

Additional Resources:

FIBR: https://fibr.fit/

William Coker’s email: william@fibr.fit

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!