In this episode of the Alloy Personal Training Business Podcast, Rick and Matt tackle a pain point that haunts most salespeople: following up with leads.

This applies to personal training or other service-driven businesses. The right mindset is important if you are to succeed in sales.

The follow-up is a test of courage, persistence, and empathy.

Drawing parallels between buying personal training and buying a car, Rick and Matt reveal how emotional timing plays a critical role in decision-making and how to build systems that keep you top of mind.

They also explore how fear of rejection sabotages success and how reframing it can lead to better results.

You’ll also hear success stories of franchisees who doubled their member counts simply by consistently working their existing lists.

Want to stop letting leads fall through the cracks? Tune in now for a masterclass in follow-up that could change your business.

Key Takeaways

Intro (00:00)

Leads and follow-up (02:09)

What defines a lead? (03:21)

Story: Lead thanked the trainer after 7 follow-ups (06:52)

Importance of emotional timing (08:12)

Mindset reframe: Aim for 100 no’s (10:24)

Real example: tattoo clinic follow-up (12:47)

Overcoming head trash and fear of rejection (16:40)

Sales anxiety: fear of the call itself (19:18)

Clear calls to action are essential (27:44)

Franchise success story: Trent's lead follow-up strategy (32:19)

Additional Resources:

Book mentioned

Rejection Proof: https://www.amazon.com/Rejection-Proof-Became-Invincible-Through/dp/080414138X

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with multiunit Alloy franchisee, Laurel Roach, about how to build a solid referral network in your community.

Community marketing is a great way to build genuine relationships and get good referrals from businesses you share the same avatar client with.

She emphasizes the need for patience and approaching other local businesses with lots of confidence and value upfront.

She details a specific campaign involving a nail salon, which resulted in six new members. Laurel also discusses overcoming rejection through persistence and continuous learning, and recommends books like "Rejection Proof" and "Sapiens" for personal growth.

She plans to expand her business with Alloy, aiming for multiple studios. Hit play and learn how Laurel does it all! You’ll get some great tips for your own business.

Key Takeaways

Intro (00:00)

Laurel’s background and journey into entrepreneurship (01:23)

First lessons in community-based marketing (04:07)

What is community-based marketing? (06:18)

Identifying the right businesses to partner with (08:31)

The importance of organic marketing over digital reliance (10:01)

Detailed approach to creating successful marketing campaigns (13:48)

Creating a sustainable, recurring marketing strategy (17:04)

Using creative tools like digital frames and print marketing (19:27)

Overcoming fears and finding confidence in rejection (25:43)

Additional Resources:

Connect with Laurel Roach:

LinkedIn: https://www.linkedin.com/in/laurelroach/

Instagram: https://www.instagram.com/laurelroach/?hl=en

Alloy | Scottsdale Grayhawk, AZ: https://www.instagram.com/alloyscottsdalegrayhawk/?hl=en

Books mentioned

Rejection Proof: https://www.amazon.com/Rejection-Proof-Became-Invincible-Through/dp/080414138X

The Ultimate Sales Machine: https://www.amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158

—

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

---------

You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In part 2 of this 2-part series, Rick Mayo and Matt Helland dive into the next phase of the Alloy Personal Training franchise journey, what happens when you and your team finally arrive for in-person training.

Matt walks through the structure of the training week, including the daily expectations, team involvement, and the classroom-to-hands-on learning style. Franchisees will quickly learn that training is more than just information; it’s an intense, immersive experience designed to equip owners with everything they need to launch their business with confidence.

But it’s not just about absorbing knowledge. Franchise owners are expected to be fully present, both for their business and their team. If you’re not fully invested, your team won’t be either.

This episode is packed with actionable advice for owners looking to take full advantage of their training week. Get ready to learn Alloy’s approach and how to successfully lead your team, set expectations, and hit the ground running when it’s time to open your doors.

Key Takeaways

Intro (00:00)

Introduction to franchise training and initial preparations (03:37)

Expectations and mindset for training week (07:10)

Practical advice for training week (16:42)

The structure and content of the training week (23:41)

Final thoughts (28:35)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!