Welcome back to All Things Considered CX! In today's episode, Bob Azman sits down with Simon Robinson, CEO of Holonomics and co-author of "Designing Customer Experiences with Soul." Together, they dive deep into the world of customer experience—tracing Simon's pioneering journey from British Telecom’s human factors department to launching one of the world’s first mobile internet portals.

Simon Robinson also shares insights on why the customer lifecycle should be at the heart of business strategy, not just a marketing exercise, and reveals powerful tools and frameworks that help businesses foster meaningful, soulful connections with customers and employees alike.

They’ll also discuss the importance of aligning brand, strategy, and customer-centric thinking, and how Simon’s visual playbook and operating system offer organizations practical steps to embed these practices—from the C-suite to the front lines.

Tune in for a thought-provoking conversation on elevating CX, connecting with soul, and creating genuine value—plus details on how you can access Simon’s transformative CX playbook. Don’t miss it!

Welcome back to All Things Considered CX! In today's episode, Bob Azman sits down with Simon Robinson, CEO of Holonomics and co-author of "Designing Customer Experiences with Soul." Together, they dive deep into the world of customer experience—tracing Simon's pioneering journey from British Telecom’s human factors department to launching one of the world’s first mobile internet portals.

Simon Robinson also shares insights on why the customer lifecycle should be at the heart of business strategy, not just a marketing exercise, and reveals powerful tools and frameworks that help businesses foster meaningful, soulful connections with customers and employees alike.

They’ll also discuss the importance of aligning brand, strategy, and customer-centric thinking, and how Simon’s visual playbook and operating system offer organizations practical steps to embed these practices—from the C-suite to the front lines.

Tune in for a thought-provoking conversation on elevating CX, connecting with soul, and creating genuine value—plus details on how you can access Simon’s transformative CX playbook. Don’t miss it!

In this episode, Bob Azman explores the powerful connection between mental health and workplace performance with special guest Rachel Lutz Guevara, Division Vice President of Trust and Safety at TaskUs.

Rachel shares her inspiring journey from a background in clinical mental health care to leading a global psychological health and safety program for frontline digital workers. Together, they uncover how proactive wellness initiatives can transform both employee experience and business outcomes—reducing attrition, absenteeism, and burnout while strengthening resilience and customer satisfaction.

Discover how TaskUs is setting new industry standards by integrating wellness into business operations, empowering global teams, and influencing clients to rethink their own approach to employee wellbeing.

Whether you’re a business leader, CX professional, or people manager, this episode will help you understand how mental health can become a strategic advantage—and why investing in your people’s wellbeing is one of the smartest business decisions you can make.