Ahrefs Podcast

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  • Resumen

  • A free 2-hour consulting call with top founders and CMOs, disguised as a podcast interview. Hosted by Ahrefs' CMO, Tim Soulo.
    Ahrefs Podcast
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Economía Marketing Marketing y Ventas
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Episodios
  • How A SINGLE LINE built a 50K+ community | Joe Glover (The Marketing Meetup)

    How A SINGLE LINE built a 50K+ community | Joe Glover (The Marketing Meetup)
    Apr 22 2025

    As the creator of The Marketing Meetup, Joe Glover has built one of the most popular, respected, and emotionally resonant communities in the industry.

    In this episode, he shares a refreshingly human take on community building, leadership, and the kind of cultural values that drive real engagement—both online and off.


    Explore in this episode:

    (00:00) Intro

    (01:41) How do you know if you have a community

    (04:20) What exactly IS a community

    (11:37) Community is NOT a sales channel

    (21:36) Don’t build a community; build a culture

    (29:58) Finding the sprouts of community culture

    (37:44) Getting people to keep coming back

    (44:59) Can a community continue without its founder?

    (58:04) Why is TMM an Events Company vs a Media Company(

    01:02:21) Promoting events(

    01:05:32) The role of storytelling in community

    (01:07:47) The purposefully planning behind the first TMM conference

    (01:10:51) The power of good (and bad) networking events

    (01:23:57) Mobilizing a team of event organizers

    (01:29:34) The 10 magic moments essential for event success

    (01:36:34) Baiting Ryan Reynolds to join TMM

    (01:38:43) Outro

    ------------------------------------------------

    Where to find Joe: LinkedIn: (https://www.linkedin.com/in/josepheglover/)

    Website: https://themarketingmeetup.com/

    Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/)

    X: @timsoulo

    Website: https://www.timsoulo.com/

    ------------------------------------------------

    Referenced in this episode:

    👤 People Mentioned

    Dave Gerhardt (Founder of Exit Five)LinkedIn: (https://www.linkedin.com/in/davegerhardt/)

    Website: https://www.exitfive.com

    Crystal Carter (Head of SEO Communications at Wix)

    LinkedIn: (https://www.linkedin.com/in/crystalcarterseo/)

    Kelvin Newman (Founder of BrightonSEO)

    LinkedIn: (https://www.linkedin.com/in/kelvinnewman/)

    Event: https://brightonseo.com


    #mentalhealth, #communitybuilding, #marketing, #selfawareness, #culture, #followership, #emotionalconnection, #communitydynamics, #community, #events, #culturalvalues, #engagement, #leadership, #storytelling, #humanexperience, #networking, #onlineevents, #eventplanning, #ai, #personalbranding, #localorganizers, #valueexchange, #generosity
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    1 h y 39 m
  • The 4-step process to STAND THE F*CK OUT | Louis Grenier (STFO.io, Everyone Hates Marketers)

    The 4-step process to STAND THE F*CK OUT | Louis Grenier (STFO.io, Everyone Hates Marketers)
    Apr 8 2025

    Louis Grenier has built a reputation for calling bullsh*t on conventional marketing. In this episode, he delivers sharp, unfiltered insights on what it really takes to stand out in saturated markets. As the founder of Stand The F*ck Out and host of Everyone Hates Marketers, Louis breaks down why most branding efforts fail, how to create a truly unique positioning, and what marketers get wrong about differentiation and audience engagement.

    Discover:

    (00:00) Intro

    (00:57) Parental advisory

    (03:24) How do you know if your positioning is bad?

    (07:02) Positiong vs product-market fit

    (16:00) Step 1: Insight foraging

    (40:02) Step 2: Unique positioning

    (56:36) Step 3: Creating a distinctive brand

    (1:12:59) Step 4: Continuous reach

    (1:36:17) The book that cost him $36,000

    (1:48:02) Outro

    ------------------------------------------------

    Where to find Louis:

    LinkedIn: https://www.linkedin.com/in/louisgrenier/

    Website: https://www.stfo.io/


    Where to find Tim:

    LinkedIn: https://www.linkedin.com/in/timsoulo/

    X: @timsoulo

    Website: https://www.timsoulo.com/

    -----------------------------------------------

    Referenced in this episode:


    👤 People

    Seth Godin

    Website: https://www.sethgodin.com

    LinkedIn: https://www.linkedin.com/in/sethgodin/

    Gary Vaynerchuk

    Website: https://www.garyvaynerchuk.com

    LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/

    Neil Patel

    Website: https://neilpatel.com

    LinkedIn: https://www.linkedin.com/in/neilkpatel/

    Jason Hennessey

    Website: https://www.jasonhennessey.com

    LinkedIn: https://www.linkedin.com/in/jasonhennessey/

    David C. Baker

    Website: https://www.davidcbaker.com

    LinkedIn: https://www.linkedin.com/in/davidcbaker/

    Martin Neumeier

    Website: https://www.martinneumeier.com

    LinkedIn: https://www.linkedin.com/in/martinneumeier/

    ⸻

    🏢 Companies & Podcasts


    Hotjar

    https://www.hotjar.com

    Everyone Hates Marketers Podcast

    https://www.everyonehatesmarketers.com

    Duolingo

    https://www.duolingo.com

    Ryanair

    https://www.ryanair.com

    Dentsu

    https://www.dentsu.com

    VaynerMedia

    https://www.vaynermedia.com

    NP Digital

    https://npdigital.com

    Hennessey Digital

    https://www.hennessey.com

    HubSpot

    https://www.hubspot.com

    Compare the Market (UK)

    https://www.comparethemarket.com

    ⸻

    📚 Books


    Stand the Fck Out* by Louis Grenier

    https://link.stfo.io/amazon

    The Business of Expertise by David C. Baker

    https://www.amazon.com/Business-Expertise-Entrepreneurs-Firms-Clients/dp/1605440590

    Zag by Martin Neumeier

    https://www.amazon.com/Zag-Strategy-High-Performance-Voices-Matter/dp/0321426770

    How Brands Grow by Byron Sharp

    https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560
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    1 h y 49 m
  • Little-known PPC & SEO tips from (ex-)Director of Growth @ Webflow | Tim Dalrymple (Roadway, Notion)

    Little-known PPC & SEO tips from (ex-)Director of Growth @ Webflow | Tim Dalrymple (Roadway, Notion)
    Mar 25 2025
    What does it really take to drive scalable, data-informed growth in today’s competitive marketing landscape? In this episode, we sit down with Tim Dalrymple — former Head of Growth Marketing at Notion and Director of Growth at Webflow — to unpack how elite teams are rethinking attribution, customer acquisition, and product-led growth from the ground up.Tim shares lessons from leading marketing at two of the most iconic product-led brands and offers a clear-eyed look at how to build growth systems that actually move the needle. Whether you’re deep into performance marketing or looking to sharpen your measurement strategy, this conversation brings sharp insights into everything from SEO and user-generated content to ethical marketing and AI-driven decision-making.Discover: (0:00) Intro(1:29) What is growth marketing (and how it differs from brand marketing)(6:55) Where growth marketing sits on the org chart(10:40) Tracking view-through conversions through YouTube(20:20) Geolift tests: why you want them and how to do them(23:34) Why platforms claim attribution(26:57) Bidding on branded keywords(31:25) Performance marketing on social media(35:58) Who owns campaign ideation(38:09) Creating brand videos(47:39) SEO at Notion and Webflow(51:22) Linkbuilding at Notion and Webflow(54:18) Using agencies to forge channels(56:27) The AI growth marketing co-worker(01:03:43) Scaling growth at Roadway(01:11:51) Outro_______________________________________Where to find Tim Dalrymple:LinkedInWebsiteWhere to find Tim Soulo:LinkedInWebsite-------------------------Referenced: Sean Ellis Brian Balfour Reforge - The Growth Series Bryant Chou (Webflow Co-founder) Monday.com Tableau Recast Eppo Rand Fishkin Bruno Clay Product Fit Article Misha Vaughn Graphite Clay
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    1 h y 12 m
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