Topic: AMZ Optimized: Beyond the Ad Console - How Smart Brands Combine Amazon PPC with Off-Amazon Traffic to Scale

Date and time: Wed Feb 18th 6 pm CET / 12 pm EST

Host: Pasha Knish - CEO @ AMZOptimized

Speakers:

Pasha Knish - CEO @ AMZOptimized

Ben Faw - Co-Founder @ Advon Commerce & MaverickX

Eric Young - VP Brand Growth @ Bullseye Sellers

Sean Stone - Director @ Stone's Goods -

Tommy Lynch - CEO @ Cult Content -

Komal Singh - Founder & CEO @ 4XDigital AI

Paul Harvey - Owner @ Rankster

Ryan Cheshire - Agency Partner Manager @ Levanta

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Why are some brands quietly printing revenue on TikTok Shop while others struggle to make a single sale?

In Episode 76, we sit down with Tommy Lynch, Founder of Cult Content, who has generated over 100 million views and more than $500K in GMV through TikTok Shop systems that actually convert.

This isn’t about going viral. It’s about building infrastructure.

In this episode, we break down:
— How to structure TikTok Shop operations for sustainable scale
— What separates high-performing short-form video from content that just gets views
— How to recruit and manage affiliates that consistently drive revenue
— The backend systems most brands overlook

Packed with actionable strategies for operators and brand owners ready to treat TikTok Shop like a real growth channel — not a trend.

About the Guest

About Tommy Lynch:
Tommy Lynch is the Founder of Cult Content and a TikTok Shop growth specialist obsessed with building scalable content ecosystems. He has generated over 100M views and half a million in GMV by combining short-form video strategy, affiliate systems, and operational execution for impact-driven brands.

Quote Section

“True change happens when you stop reacting to the environment and start creating from within.”
— Dr. Joe Dispenza

Connect Links

Connect with Tommy Lynch:
LinkedIn: https://www.linkedin.com/in/tommy-lynch-236baa253/
Instagram: https://www.instagram.com/tommy.lynch_/
TikTok: https://www.tiktok.com/@tommylynch_

Key Discussion Topics

• TikTok Shop Operations — building backend systems that scale
• Short Video Management — turning content into consistent conversions
• Affiliate Management — activating creators that drive real GMV

Why You Should Tune In

If you’re an Amazon seller, brand owner, or agency operator looking at TikTok Shop but unsure how to execute — this episode gives you the operational blueprint. You’ll walk away understanding how to move beyond random posting and build a structured content and affiliate machine that drives measurable revenue. This is tactical, execution-focused insight from someone actively doing the work.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Why do some Amazon listings get traffic — but never momentum?

Clicks come in. Spend goes up. Conversion stays flat.

In this live episode of the Agency Operators Podcast, we sit down with Ash Metry, Founder & CEO of Keywords.am, to unpack what’s really happening beneath Amazon search behavior — and why most sellers are optimizing the wrong layer of intent.

Ash explains why keyword volume isn’t wrong, just incomplete — and how sellers should pair it with buyer intent to avoid attracting high-click, low-buy traffic. We’ll also explore how Amazon’s semantic understanding (including Rufus and AI shopping agents) is changing how listings are read, ranked, and rewarded.

This conversation goes beyond tactics into mindset — because how you think as a founder directly shapes how you build listings that convert, scale, and compound over time.

About the Guest

About Ash Metry:
Ash Metry is the Founder and CEO of Keywords.am, an AI-powered Amazon listing editor and keyword workspace used by thousands of sellers and agencies across 21 marketplaces. Known for his systems-first approach to Amazon growth, Ash focuses on aligning listings with real buyer intent while helping founders build sustainably in an algorithm-driven ecosystem.

Quote Section

“Data doesn’t sell. Connection does. When you stop chasing keywords and start understanding the human behind the search, everything changes.”

Connect Links

Connect with Ash Metry:
🔗 https://www.linkedin.com/in/ashmetry

Key Discussion Topics

• Why keyword volume is incomplete, not wrong — and how to use it alongside intent when building listings
• With Rufus and AI shopping agents reading listings semantically, the single most important product page change sellers should make today
• How founder mindset shapes listing performance — staying grounded in a high-anxiety, constantly changing Amazon ecosystem

Why You Should Tune In

If your listings are driving traffic but not sales, the problem isn’t visibility — it’s misaligned intent. This episode will help you diagnose why clicks don’t convert, how Amazon interprets listings at a semantic level, and how to build product pages that match why someone is searching, not just what they typed. You’ll walk away with clearer thinking, better decisions, and a calmer, more sustainable approach to Amazon growth.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Topic: AMZ Optimized: Start Strong: The 2026 Amazon Growth Plan

Date/Time: Wed Jan 28th 2026 @ 6 PM CET / 12 PM EST

Host: Pasha Knish - CEO @ AMZ Optimized

Speakers:

Bianca Basse - Programmatic Advertising Consultant @ Data>Drama Consulting

Joshua Porter - Vice President of BD @ Refund Hawk

Monte Desai - Founder @ Pixii

Blazej Blaszczyk - CEO @ Turbodash

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Main Description

What makes some DTC brands scale effortlessly—while others stay stuck relying on expensive paid ads?

In Episode 74, Pasha sits down with Andriy Boychuk, Founder & CEO of Flowium, one of the top Elite Klaviyo Partner agencies helping brands shift revenue to owned channels through world-class email and SMS systems.

During this live session, Andriy breaks down how brands can generate 30–50% of total store revenue from email within 90 days, the lifecycle strategies that consistently improve retention, and the systems behind predictable, profitable growth.

You’ll learn:
• How to build email flows that convert
• The retention levers most operators ignore
• The real playbook behind LTV and CAC efficiency
• How to scale campaigns with weekly testing

Packed with actionable strategies you can implement immediately, this episode is a must-attend for operators looking to grow smarter—not just bigger.

About the Guest

About Andriy Boychuk:
Andriy is the Founder & CEO of Flowium, an Elite Klaviyo Partner agency specializing in lifecycle strategy, retention, and email/SMS automation. Known for helping brands drive 30–50% of all revenue from owned channels, Andriy has worked with operators across the DTC landscape to improve LTV, segmentation, deliverability, and creative performance. He also teaches the Klaviyo Master Course and publishes weekly educational content for marketers and founders.

Quote Section

“Consistency & Persistence.”

Connect with Andriy:
LinkedIn — https://www.linkedin.com/in/andriyboychuk/
Instagram — https://www.instagram.com/andriyboychuk/
Website — https://flowium.com/team/andriy-boychuk/

Key Discussion Topics

• Customer retention frameworks that actually move revenue
• Lifecycle flows, segmentation, and VIP strategy
• Weekly testing, optimization, and LTV-driving tactics

Why You Should Tune In

If you’re tired of relying on paid ads and want a predictable growth engine, this episode breaks down the exact systems top-performing brands use to monetize their list, increase LTV, and scale efficiently. You’ll walk away with a clear roadmap to strengthen your retention strategy and shift more revenue to profitable owned channels.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Host:
Pasha Knish - CEO @ AMZ Optimized

Speakers:
Pasha Knish - CEO @ AMZ Optimized
Yoni Steinschriber - Founder @ Elev8 Brands
Yalchin Bayramov - Ecommerce Specialist @ SellerSprite
Phil Masiello - Profitable Ecommerce Brands Architect @ CrunchGrowth
Shane Barker - Owner @ TraceFuse
Phillip Akhzar - Founder @ Arka
Robert Principe - Founder @ eTail Advisors

Agenda:

1. Pasha Knish - Keep the Cart Rolling: How to Maintain Momentum After Peak Season.
2. Yoni Steinschriber - From Hype to Habit: Using Your Brand Community to Drive Repeat Amazon Sales.
3. Yalchin Bayramov - Amazon Medical product categories and and why profit is high here.
4. Phil Masiello - From Peak Season Data to Year-Round Profit: Building Your Next-Year Forecasting Engine.
5. Shane Barker - The F.A.S.T. Method: TraceFuse’s proprietary method to find, file, and fix your rating fast!
6. Phillip Akhzar - Turning One-Time Holiday Buyers into Repeat Customers Through Unboxing Experience.
7. Robert Principe - How small brands prioritize their ecomm spend when it comes to allocation and timing.
8. Q&A

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Main Description

Expanding into Europe sounds exciting—until VAT, EPR, and product regulations turn the process into a maze of unfamiliar rules. So how do top Amazon sellers scale globally without getting buried in paperwork, penalties, or compliance headaches?

In Episode 73, Pasha Knish sits down with Demet Kale, Senior Account Manager at VATAi, to break down how sellers can confidently unlock the EU market with a smart, automated compliance strategy.

You’ll learn how to stay fully compliant, reduce cross-border risks, streamline VAT filings, and tap into millions of new customers by partnering with the right compliance provider.

Packed with practical insights and step-by-step clarity—this episode shows you how to make European expansion simple, profitable, and stress-free.

About Demet Kale:

Demet is a Senior Account Manager and Global Compliance Advisor at VATAi, specializing in VAT registration, EPR packaging compliance, and tax representation across the EU and UK. With years of experience guiding e-commerce brands through international expansion, she helps sellers scale globally by simplifying complex compliance requirements through expert support and automation.

Advice from Demet:

“International business success lies behind a locked door of opportunity. VAT and product compliance is the key.”

Connect with Demet Kale:
LinkedIn: https://www.linkedin.com/in/demet-kale-78b060a0/
Instagram: https://www.instagram.com/vataiofficial/
Facebook: https://www.facebook.com/VATAiofficial/

Key Discussion Topics

• EPR Compliance: How EU packaging and WEEE laws impact Amazon sellers—and how automation keeps you compliant country by country.
• Authorized Representative Requirements: Why global brands need an EU/UK Responsible Person for certain product categories.
• API Integrations: How VATAi connects directly to Seller Central & Shopify to automate VAT filings and cross-border reporting.

Why You Should Tune In

If you're considering expanding into Europe—or already selling there—this episode is a must-listen. Demet breaks down the exact compliance steps sellers overlook, the costliest mistakes brands make, and how automation can eliminate 90% of the manual work. You'll walk away knowing exactly how to scale internationally with confidence, avoid regulatory pitfalls, and streamline your global operations with the right compliance partner.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

What if your Amazon data could actually tell you how to scale profitably?

In this live 45+ minute episode, we sit down with Yoni Steinschriber, Founder of Elev8 Brands, to uncover how sellers and agencies can leverage Amazon Marketing Cloud (AMC) to make smarter, more strategic decisions.

We’ll break down how AMC’s rollout is transforming visibility for brands, how to build audiences that convert, and how understanding LTV and the customer journey can redefine your approach to profitability.

Packed with actionable strategies and real-world insights, this episode is your blueprint for using data to drive sustainable brand growth.

About Yoni Steinschriber:
Founder of Elev8 Brands, Yoni built and scaled his own Amazon brand in 2017 before successfully exiting and transitioning into the agency space. Today, he leads Elev8 — a holistic Amazon agency helping CPG brands scale profitably and sustainably through strategic optimization and data-backed marketing.

Quote

“This business is a journey, not a destination.”

Connect Links

Connect with Yoni Steinschriber:
🔗 linkedin.com/in/yonisteinschriber

Key Discussion Topics

• What AMC’s rollout means for sellers and agencies
• Building audience funnels that actually convert
• Understanding LTV and refining the customer journey in the CPG space

Why You Should Tune In

If you’re an agency operator, brand builder, or Amazon strategist, this conversation will change how you view data. Learn how to translate complex analytics into growth decisions, identify the right audiences, and uncover the hidden levers of profitability inside your funnel.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.