Agency Operators Podcast

Topic: AMZ Optimized: Beyond the Ad Console - How Smart Brands Combine Amazon PPC with Off-Amazon Traffic to Scale

Date and time: Wed Feb 18th 6 pm CET / 12 pm EST

Host: Pasha Knish - CEO @ AMZOptimized

Speakers:

Pasha Knish - CEO @ AMZOptimized

Ben Faw - Co-Founder @ Advon Commerce & MaverickX

Eric Young - VP Brand Growth @ Bullseye Sellers

Sean Stone - Director @ Stone's Goods -

Tommy Lynch - CEO @ Cult Content -

Komal Singh - Founder & CEO @ 4XDigital AI

Paul Harvey - Owner @ Rankster

Ryan Cheshire - Agency Partner Manager @ Levanta

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Why are some brands quietly printing revenue on TikTok Shop while others struggle to make a single sale?

In Episode 76, we sit down with Tommy Lynch, Founder of Cult Content, who has generated over 100 million views and more than $500K in GMV through TikTok Shop systems that actually convert.

This isn’t about going viral. It’s about building infrastructure.

In this episode, we break down:
— How to structure TikTok Shop operations for sustainable scale
— What separates high-performing short-form video from content that just gets views
— How to recruit and manage affiliates that consistently drive revenue
— The backend systems most brands overlook

Packed with actionable strategies for operators and brand owners ready to treat TikTok Shop like a real growth channel — not a trend.

About the Guest

About Tommy Lynch:
Tommy Lynch is the Founder of Cult Content and a TikTok Shop growth specialist obsessed with building scalable content ecosystems. He has generated over 100M views and half a million in GMV by combining short-form video strategy, affiliate systems, and operational execution for impact-driven brands.

Quote Section

“True change happens when you stop reacting to the environment and start creating from within.”
— Dr. Joe Dispenza

Connect Links

Connect with Tommy Lynch:
LinkedIn: https://www.linkedin.com/in/tommy-lynch-236baa253/
Instagram: https://www.instagram.com/tommy.lynch_/
TikTok: https://www.tiktok.com/@tommylynch_

Key Discussion Topics

• TikTok Shop Operations — building backend systems that scale
• Short Video Management — turning content into consistent conversions
• Affiliate Management — activating creators that drive real GMV

Why You Should Tune In

If you’re an Amazon seller, brand owner, or agency operator looking at TikTok Shop but unsure how to execute — this episode gives you the operational blueprint. You’ll walk away understanding how to move beyond random posting and build a structured content and affiliate machine that drives measurable revenue. This is tactical, execution-focused insight from someone actively doing the work.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Why do some Amazon listings get traffic — but never momentum?

Clicks come in. Spend goes up. Conversion stays flat.

In this live episode of the Agency Operators Podcast, we sit down with Ash Metry, Founder & CEO of Keywords.am, to unpack what’s really happening beneath Amazon search behavior — and why most sellers are optimizing the wrong layer of intent.

Ash explains why keyword volume isn’t wrong, just incomplete — and how sellers should pair it with buyer intent to avoid attracting high-click, low-buy traffic. We’ll also explore how Amazon’s semantic understanding (including Rufus and AI shopping agents) is changing how listings are read, ranked, and rewarded.

This conversation goes beyond tactics into mindset — because how you think as a founder directly shapes how you build listings that convert, scale, and compound over time.

About the Guest

About Ash Metry:
Ash Metry is the Founder and CEO of Keywords.am, an AI-powered Amazon listing editor and keyword workspace used by thousands of sellers and agencies across 21 marketplaces. Known for his systems-first approach to Amazon growth, Ash focuses on aligning listings with real buyer intent while helping founders build sustainably in an algorithm-driven ecosystem.

Quote Section

“Data doesn’t sell. Connection does. When you stop chasing keywords and start understanding the human behind the search, everything changes.”

Connect Links

Connect with Ash Metry:
🔗 https://www.linkedin.com/in/ashmetry

Key Discussion Topics

• Why keyword volume is incomplete, not wrong — and how to use it alongside intent when building listings
• With Rufus and AI shopping agents reading listings semantically, the single most important product page change sellers should make today
• How founder mindset shapes listing performance — staying grounded in a high-anxiety, constantly changing Amazon ecosystem

Why You Should Tune In

If your listings are driving traffic but not sales, the problem isn’t visibility — it’s misaligned intent. This episode will help you diagnose why clicks don’t convert, how Amazon interprets listings at a semantic level, and how to build product pages that match why someone is searching, not just what they typed. You’ll walk away with clearer thinking, better decisions, and a calmer, more sustainable approach to Amazon growth.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.