Description:

Too many sellers are getting burned by overpromising agencies that underdeliver, and Blake T. Gale has seen it all.

In Episode 57 of the Agency Operators Podcast, we sit down with Blake T. Gale, CEO of BLAZON, to talk about the hard truths of working with Amazon agencies. From spotting red flags early to rebuilding after a bad experience, Blake shares what sellers need to know to grow with the right partner.

With over 8 years in the Amazon space and a proven track record of scaling brands 25–33% year-over-year, Blake also unpacks the upside of tariffs (yes, there is one) and offers bold predictions on where Amazon is headed next.

Whether you’re hiring your first agency or reconsidering your current one, this episode delivers honest insights to help you move forward with confidence.

About Blake T. Gale:

Blake is the Founder and CEO of BLAZON, a Utah-based agency focused on helping Amazon and Walmart brands scale with strategy and consistency. Since founding BLAZON in 2019, Blake has led brands to double-digit growth through hands-on operational support, creative thinking, and an honest approach to long-term success. He’s passionate about cutting through the noise and helping sellers avoid common traps in the agency world.

Connect with John Blake T. Gale: https://www.linkedin.com/in/blake-t-gale-0341b6152/

Main Discussion Topics:

• How to identify (and avoid) bad agencies before they cost you
• What most sellers miss when navigating agency partnerships
• The surprising upside of tariffs for U.S.-based brands
• Blake’s predictions for what’s next on Amazon—and how to prepar

Key Takeaways:

Blake T. Gale shares how to choose the right agency partner to grow your Amazon brand, covering what to look for, common red flags, and how the proper support can drive long-term growth and avoid costly setbacks.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

“Amazon is a visual marketplace first, a search engine second. Your hero image isn’t just one part of your listing, it’s the gatekeeper to everything else you’ve built.”

Your hero image isn’t just the first thing shoppers see; it’s the deciding factor in whether they click or keep scrolling. Most sellers underestimate its impact, but it could be the key to unlocking serious revenue growth.

In Episode 56 of the Agency Operators Podcast, we’re joined by John Aspinall, Founder of Aspi Creatives and Brand Evangelist at PickFu, to explore how top-performing brands turn simple product images into powerful profit drivers. With 15 years of Amazon experience and a sharp focus on hero image optimization, John shares why breaking outdated design “rules” and applying real data can dramatically improve click-through and conversion rates.

Whether you’re DIY-ing your creative or leading a whole team, this episode delivers practical strategies that help your visuals stand out and sell more.

About John Aspinall:

John Aspinall is the Founder & CEO of Aspi Creatives, an Amazon-first creative consultancy that helps brands transform product images into high-performing visual assets. Over the last five years, John has specialized in hero image optimization, utilizing A/B testing and proven merchandising tactics to drive improved CTR, CVR, and long-term growth. As Brand Evangelist at PickFu, he also empowers sellers with insights from honest consumer feedback to refine and outperform the competition.

Connect with John Aspinall: https://www.linkedin.com/in/jaspinall/

Main Discussion Topics:

• Why most brands are leaving money on the table with under-optimized images
• What makes a hero image convert (hint: it’s not just good lighting)
• How to challenge outdated design rules without risking suppression
• Building a test-and-learn strategy that scales, without a big creative team

Key Takeaways:

John Aspinall breaks down how to turn your hero image into Amazon’s hidden profit driver by combining bold creative strategy with real data to boost clicks, conversions, and growth.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

Are you struggling to scale your dev team without breaking the budget? You’re not alone, more U.S. companies are solving this by going south.

In Episode 55 of the Agency Operators Podcast, we’re joined by Roger Einstoss, CEO & Co-Founder of Braintly, to unpack how brands build high-performing engineering teams with top LATAM talent. Born and raised in Argentina, Roger shares what makes the region such a valuable resource for fast-growing companies and how to build a team that delivers.

Whether you're hiring your first engineer or scaling a dev team, this episode offers practical insight on finding world-class talent without the coastal premiums.

About Roger Einstoss:

Roger Einstoss is the CEO and Co-Founder of Braintly, a software development company helping U.S. companies access elite engineering talent from Argentina. With deep regional roots and a firm grasp of startup and enterprise needs, Roger has become a go-to resource for companies looking to scale smarter through LATAM hiring.

Connect with Roger Einstoss: https://www.linkedin.com/in/rogereinstoss/

Main Discussion Topics:

• Why U.S. Companies Are Hiring in Argentina
• What U.S. founders often get wrong about nearshore hiring
• Why LATAM engineers are a smart move for startups and scaling brands
• How to build and manage a remote engineering team that performs

Key Takeaways:

Roger Einstoss shares how U.S. companies can unlock growth by building high-performing remote engineering teams in LATAM—blending smart hiring strategy with access to top global talent.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.