Affiliate Marketing For Lenders Podcast Por Carlos Caro arte de portada

Affiliate Marketing For Lenders

Affiliate Marketing For Lenders

De: Carlos Caro
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This Podcast is for consumer lenders who want to grow their affiliate marketing programs. It’s hosted by Carlos Caro, a successful marketing agency founder and former fintech executive. Prior to founding New Market Growth, Carlos was a General Manager and Head Of Business Development at Credit Karma, Head of Customer Acquisition at Caribou, and a former leader in Capital One’s credit card business. NMG focuses on helping lenders build and optimize affiliate programs, and Carlos is here to share how to do it yourself. Subscribe to this Podcast to hear from Carlos and other industry leaders as they demystify what it takes to win the affiliate marketing game.Copyright 2024 All rights reserved. Economía Marketing Marketing y Ventas
Episodios
  • E034 - Organic traffic to affiliate publishers is getting smashed

    E034 - Organic traffic to affiliate publishers is getting smashed
    Sep 26 2025

    We've all heard the rumors around SEO traffic drying up for publishers. Today I riff on what's going on, why it's happening, and what lenders should be doing about it. This is a supplement to something I recently published on The Free Toaster Newsletter. https://www.thefreetoaster.com/p/the-seo-apocalypse-has-arrived-9812 *****

    A word from our sponsor, Spinwheel:

    Reduce friction in your lending application with just two fields—phone number and birthdate. Spinwheel’s APIs boost application rates by 20-30% while also providing real-time credit data and seamless payment processing. Want to see it in action? Connect with their Head of Growth for a demo!

    https://spinwheel.io/partner/?utm_source=freetoaster&utm_medium=podcast&utm_campaign=sep

    A word from our sponsor, Fintel Connect

    Drive thousands of new accounts and billions in deposits with the only partner marketing solution built for fintech and banking – your all-in-one affiliate platform, partner network, agency, and marketing compliance engine.

    https://partner.fintelconnect.com/get-to-know-fintel-connect?utm_campaign=13897733-2025%20Partners&utm_source=The%20Free%20Toaster&utm_medium=podcast

    A word from our sponsor, New Market Growth:

    New Market Growth helps fintech consumer lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others. Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators.

    www.newmarketgrowth.com If you'd like help planning or implementing your affiliate marketing strategy, email us at carlos@newmarketgrowth.com

    Subscribe to the Free Toaster Newsletter: www.thefreetoaster.com/
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    13 m
  • E033 - The AI Finfluencers Are Coming

    E033 - The AI Finfluencers Are Coming
    Aug 25 2025

    We explore how fintech lenders could revolutionize customer acquisition by partnering with AI-powered finfluencers, alleviating current concentration in affiliate marketplaces.

    Key Topics

    The Current Problem: 30-70% of fintech lender volume comes from affiliate marketplaces, creating concentration risk. Lenders spend $4B-$6B annually on affiliate marketing but lack control over rankings and algorithms.

    The Finfluencer Opportunity: Top creators are severely under-monetizing. Vivian Tu (Your Rich BFF) made $3MM from 5MM followers—just $0.60 per audience member. Credit Karma generates $12.31 per member. At Credit Karma rates, Vivian could earn $61.5MM annually.

    The AI Revolution: Digital twins will allow Finfluencers to scale 1:1 advice 24/7. These AI assistants will answer questions in the creator's voice, recommend products, and handle compliant application handoffs. The AI chatbot market is exploding from $14B (2025) to $47B (2029).

    Why This Will Happen: Consumers already trust AI for 80% of customer service interactions. Lenders historically resist new channels (internet applications, mobile banking, social ads) before eventually adopting them.

    Key Stats
    • $6.50 return for every $1 spent on influencer marketing
    • Only 13% of influencers earn over $100K annually
    • AI could save financial services $80B in customer service costs by 2026
    The Bottom Line

    A platform will emerge where Finfluencers launch always-on AI assistants with seamless affiliate integration. Early-mover lenders who master compliance will create an edge while more conservation competitors remain skeptical.

    Action Items for Lenders
    1. Monitor top finfluencers in your category
    2. Start small influencer experiments now
    3. Prep compliance teams for AI + social media
    4. Identify potential platform partnerships

    Read the article in our Newsletter: https://www.thefreetoaster.com/p/the-ai-finfluencers-are-coming-dc2a

    *****

    A word from our sponsor, Fintel Connect

    Drive thousands of new accounts and billions in deposits with the only partner marketing solution built for fintech and banking – your all-in-one affiliate platform, partner network, agency, and marketing compliance engine.

    https://partner.fintelconnect.com/get-to-know-fintel-connect?utm_campaign=13897733-2025%20Partners&utm_source=The%20Free%20Toaster&utm_medium=podcast

    A word from our sponsor, Spinwheel:

    Reduce friction in your lending application with just two fields—phone number and birthdate. Spinwheel’s APIs boost application rates by 20-30% while also providing real-time credit data and seamless payment processing. Want to see it in action? Connect with their Head of Growth for a demo!

    https://spinwheel.io/partner/?utm_source=freetoaster&utm_medium=podcast&utm_campaign=aug

    A word from our sponsor, New Market Growth:

    New Market Growth helps fintech consumer lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others. Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators. If you'd like help planning or implementing your affiliate marketing strategy, email us at carlos@newmarketgrowth.com

    Subscribe to the Free Toaster Newsletter: www.thefreetoaster.com/
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    19 m
  • E032 - Launching Affiliate Marketing Programs With Alana Levine, CRO at Fintel Connect

    E032 - Launching Affiliate Marketing Programs With Alana Levine, CRO at Fintel Connect
    Aug 6 2025
    We sit down with Alana Levine, Chief Revenue Officer at Fintel Connect, to uncover what financial institutions get wrong when launching affiliate marketing programs—and more importantly, how to get it right from day one. As someone who lives in the trenches and is often the first call when lenders want to activate the affiliate channel, Alana shares her unfiltered pre-launch checklist and the hard-won insights that can save months of frustration and wasted budget. We discuss... The Strategic Foundation Why geographic reach can make or break your affiliate programThe "me too" product problem and how to overcome itApplication experience as everyone's shared challengeBudget reality check: Why $50k is the healthy starting pointSetting realistic CPA expectations (especially for fintechs) Operational Requirements The critical role of existing digital marketing experienceWhy your current application page won't work for affiliate trafficTracking and attribution: The technical foundation that publishers demandWritten publisher guidelines as legal and risk management toolsPerformance reporting beyond basic conversion tracking Common Pitfalls The biggest stumbling block: Defining success metrics clearlyWhy volume, quality, and channel contribution all matterHow to test your success criteria with external parties Timeline and Commitment The 6-month minimum commitment realityMonth-by-month breakdown of the typical program journeyWhy 18-24 months is the real timeline for hitting potentialUnderstanding the "zero to one feels like an eternity" phase Industry Context The massive scale of affiliate marketing in financial servicesHow top fintech lenders achieve 45%+ acquisition through affiliatesThe $4B-$6B annual spend opportunity in consumer lending ***** About Alana Levine Alana is the Chief Revenue Officer at Fintel Connect, an award-winning performance marketing technology company dedicated to driving growth in the fintech, banking and insurance space. They're on a mission to create greater transparency and become the place to be for innovative fintechs and banks to connect with targeted influencers and publishers in the space. As a leading banking and fintech affiliate network in North America, Fintel is proud to power the affiliate programs for partners like Scotiabank, Tangerine Bank, EQ Bank, Borrowell and others. ***** A word from our sponsor, Fintel Connect Drive thousands of new accounts and billions in deposits with the only partner marketing solution built for fintech and banking – your all-in-one affiliate platform, partner network, agency, and marketing compliance engine. https://partner.fintelconnect.com/get-to-know-fintel-connect?utm_campaign=13897733-2025%20Partners&utm_source=The%20Free%20Toaster&utm_medium=podcast A word from our sponsor, Spinwheel: Reduce friction in your lending application with just two fields—phone number and birthdate. Spinwheel’s APIs boost application rates by 20-30% while also providing real-time credit data and seamless payment processing. Want to see it in action? Connect with their Head of Growth for a demo! https://spinwheel.io/partner/?utm_source=freetoaster&utm_medium=podcast&utm_campaign=aug A word from our sponsor, New Market Growth: New Market Growth helps fintech consumer lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others. Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators. If you'd like help planning or implementing your affiliate marketing strategy, email us at carlos@newmarketgrowth.com Subscribe to the Free Toaster Newsletter: www.thefreetoaster.com/ Timestamps: (00:00) Introduction and Today's Topic (06:20) Optimizing Landing Pages for Better Conversions (11:59) Co-Branding and Its Impact (18:20) Tracking and Reporting Standards (26:44) Setting Up Publisher Terms and Conditions (33:08) Client Spending Spectrum (38:08) Publisher Performance and Success Metrics (45:07) Setting Clear Expectations and Timeframes (56:36) The Importance of Dedicated Staff (01:04:50) Conclusion and Final Thoughts
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    1 h y 8 m
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