Affiliate Marketing For Lenders Podcast Por Carlos Caro arte de portada

Affiliate Marketing For Lenders

Affiliate Marketing For Lenders

De: Carlos Caro
Escúchala gratis

This Podcast is for consumer lenders who want to grow their affiliate marketing programs. It’s hosted by Carlos Caro, a successful marketing agency founder and former fintech executive. Prior to founding New Market Growth, Carlos was a General Manager and Head Of Business Development at Credit Karma, Head of Customer Acquisition at Caribou, and a former leader in Capital One’s credit card business. NMG focuses on helping lenders build and optimize affiliate programs, and Carlos is here to share how to do it yourself. Subscribe to this Podcast to hear from Carlos and other industry leaders as they demystify what it takes to win the affiliate marketing game.Copyright 2024 All rights reserved. Economía Marketing Marketing y Ventas
Episodios
  • E032 - Launching Affiliate Marketing Programs With Alana Levine, CRO at Fintel Connect

    E032 - Launching Affiliate Marketing Programs With Alana Levine, CRO at Fintel Connect
    Aug 6 2025
    We sit down with Alana Levine, Chief Revenue Officer at Fintel Connect, to uncover what financial institutions get wrong when launching affiliate marketing programs—and more importantly, how to get it right from day one. As someone who lives in the trenches and is often the first call when lenders want to activate the affiliate channel, Alana shares her unfiltered pre-launch checklist and the hard-won insights that can save months of frustration and wasted budget. We discuss... The Strategic Foundation Why geographic reach can make or break your affiliate programThe "me too" product problem and how to overcome itApplication experience as everyone's shared challengeBudget reality check: Why $50k is the healthy starting pointSetting realistic CPA expectations (especially for fintechs) Operational Requirements The critical role of existing digital marketing experienceWhy your current application page won't work for affiliate trafficTracking and attribution: The technical foundation that publishers demandWritten publisher guidelines as legal and risk management toolsPerformance reporting beyond basic conversion tracking Common Pitfalls The biggest stumbling block: Defining success metrics clearlyWhy volume, quality, and channel contribution all matterHow to test your success criteria with external parties Timeline and Commitment The 6-month minimum commitment realityMonth-by-month breakdown of the typical program journeyWhy 18-24 months is the real timeline for hitting potentialUnderstanding the "zero to one feels like an eternity" phase Industry Context The massive scale of affiliate marketing in financial servicesHow top fintech lenders achieve 45%+ acquisition through affiliatesThe $4B-$6B annual spend opportunity in consumer lending ***** About Alana Levine Alana is the Chief Revenue Officer at Fintel Connect, an award-winning performance marketing technology company dedicated to driving growth in the fintech, banking and insurance space. They're on a mission to create greater transparency and become the place to be for innovative fintechs and banks to connect with targeted influencers and publishers in the space. As a leading banking and fintech affiliate network in North America, Fintel is proud to power the affiliate programs for partners like Scotiabank, Tangerine Bank, EQ Bank, Borrowell and others. ***** A word from our sponsor, Fintel Connect Drive thousands of new accounts and billions in deposits with the only partner marketing solution built for fintech and banking – your all-in-one affiliate platform, partner network, agency, and marketing compliance engine. https://partner.fintelconnect.com/get-to-know-fintel-connect?utm_campaign=13897733-2025%20Partners&utm_source=The%20Free%20Toaster&utm_medium=podcast A word from our sponsor, Spinwheel: Reduce friction in your lending application with just two fields—phone number and birthdate. Spinwheel’s APIs boost application rates by 20-30% while also providing real-time credit data and seamless payment processing. Want to see it in action? Connect with their Head of Growth for a demo! https://spinwheel.io/partner/?utm_source=freetoaster&utm_medium=podcast&utm_campaign=aug A word from our sponsor, New Market Growth: New Market Growth helps fintech consumer lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others. Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators. If you'd like help planning or implementing your affiliate marketing strategy, email us at carlos@newmarketgrowth.com Subscribe to the Free Toaster Newsletter: www.thefreetoaster.com/ Timestamps: (00:00) Introduction and Today's Topic (06:20) Optimizing Landing Pages for Better Conversions (11:59) Co-Branding and Its Impact (18:20) Tracking and Reporting Standards (26:44) Setting Up Publisher Terms and Conditions (33:08) Client Spending Spectrum (38:08) Publisher Performance and Success Metrics (45:07) Setting Clear Expectations and Timeframes (56:36) The Importance of Dedicated Staff (01:04:50) Conclusion and Final Thoughts
    Más Menos
    1 h y 8 m
  • E031 - Income Verification, With Kirill Klokov, CEO at Truv

    E031 - Income Verification, With Kirill Klokov, CEO at Truv
    Jul 30 2025

    We sit down with Kirill Klokov, CEO of Truv, to break down everything lenders need to know about income verification providers.

    Vetting Income Verification Vendors

    • Why most providers use the same underlying data sources
    • The power of back-testing analysis on your own data
    • Smart questions sophisticated lenders ask during RFPs

    The Consumer Experience

    • Why 35% of users drop off at bank login screens
    • How to build a smart "waterfall" approach (spoiler: start cheap, then hit instant databases)
    • The messaging that actually works with borrowers

    Beyond Basic Income Verification

    • Why a "complete product" covers W2s, gig workers, benefits, and self-employed
    • How payroll data beats bank data for complex income situations
    • The complexity of underwriting sales reps vs. salaried workers

    AI's Impact on Lending

    • How AI is eliminating manual QA and bug fixes
    • Why payroll data becomes more valuable as AI-generated fraud gets better
    • The future of mortgage loan officers (hint: they're not going anywhere)

    Truv's New Business Model

    • Their shift from per-transaction pricing to "pay when the loan closes"
    • How this aligns incentives and removes upfront risk for lenders

    Find Kirill Klokov on LinkedIn:

    https://www.linkedin.com/in/kirillklokov/

    ***

    A word from our sponsor, Fintel Connect

    Drive thousands of new accounts and billions in deposits with the only partner marketing solution built for fintech and banking – your all-in-one affiliate platform, partner network, agency, and marketing compliance engine.

    https://partner.fintelconnect.com/get-to-know-fintel-connect?utm_campaign=13897733-2025%20Partners&utm_source=The%20Free%20Toaster&utm_medium=podcast

    A word from our sponsor, Spinwheel:

    Reduce friction in your lending application with just two fields—phone number and birthdate. Spinwheel’s APIs boost application rates by 20-30% while also providing real-time credit data and seamless payment processing. Want to see it in action? Connect with their Head of Growth for a demo!

    https://spinwheel.io/partner/?utm_source=freetoaster&utm_medium=podcast&utm_campaign=july

    A word from our sponsor, New Market Growth:

    New Market Growth helps fintech consumer lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others. Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators. If you'd like help planning or implementing your affiliate marketing strategy, email us at carlos@newmarketgrowth.com

    Subscribe to the Free Toaster Newsletter: www.thefreetoaster.com/

    Timestamps:

    (00:00) Introduction and Greetings (01:46) Complete Solutions for Income Verification (04:23) Consumer Friction in Lending Applications (08:40) Vetting Potential Partners (22:02) New Pricing Model: Pay Per Closed Loan (26:05) Impact of AI on Lending (32:29) Conclusion and Contact Information
    Más Menos
    33 m
  • E031 - 10 Direct Mail Pitfalls That Kill Programs (with Rich Walker)

    E031 - 10 Direct Mail Pitfalls That Kill Programs (with Rich Walker)
    Jul 14 2025
    Rich Walker is back! After our first direct mail episode became the most popular episode on the show, we're back for round 2. The 10 DM Pitfalls We Discuss 1. Attribution Nightmares People get your mail, then go to Credit Karma to respond. Your CFO freaks out about "paying twice" but that's just how the channels work together. Rich breaks down holdout testing and why you need to stop thinking about this as double-paying. 2. When Campaigns Go Off The Rails Your mail program is humming along, then suddenly a campaign tanks for no reason. 80% of the time you'll figure out what happened, but 20% you just shrug and move on. Rich walks through the diagnostic checklist and why organizations sometimes kill entire programs over one bad campaign. 3. The Unit Cost Trap Everyone obsesses over cost per piece, but Rich explains why lowering your mail costs often means you'll spend MORE money overall (and why that's actually good). 4. Complexity Overload You start simple, then add segments, then more segments, then product variations... suddenly only one person understands how your program works. We talk about how to dig out of this hole. 5. Testing Problems Direct mail is expensive to test, so you're always making decisions on samples that feel too small. Rich shares the "10 small tests, pick the 3 winners" approach. 6. Model Addiction Your response models get biased because you only mail to people who passed your last model. Universe testing is the cure, but it's a hard sell to the CFO. 7. Overthinking Non-Response 99.5% of your mail gets thrown away without being read. Stop trying to psychoanalyze why people didn't respond - most of them never saw your offer. 8. Funnel Blindness High click-through but low conversions? That's a signal, not a failure. Your audience is telling you something - listen to them. 9. No Testing Culture Organizations that say "we're really good at testing" usually aren't. Real testing culture means constant experimentation with the right infrastructure to support it. 10. Death by Committee Legal needs 5 days, then compliance needs 5 days, then brand wants changes... Rich explains how to get everyone aligned without killing your cycle time. About Rich Walker: Rich Walker is a 35-year industry vet who’s been responsible for over 10 billion pieces of Direct Mail. Rich has led direct marketing teams at Capital One, the Winterberry Group, Deluxe Corporation, 2nd Order Solutions, and more recently, Aven. He also ran his own consulting shop - Pilot Performance Marketing - focused on helping lenders solve Direct Mail. *** A word from our sponsor, Fintel Connect Drive thousands of new accounts and billions in deposits with the only partner marketing solution built for fintech and banking – your all-in-one affiliate platform, partner network, agency, and marketing compliance engine. https://partner.fintelconnect.com/get-to-know-fintel-connect?utm_campaign=13897733-2025%20Partners&utm_source=The%20Free%20Toaster&utm_medium=podcast A word from our sponsor, Spinwheel: Reduce friction in your lending application with just two fields—phone number and birthdate. Spinwheel’s APIs boost application rates by 20-30% while also providing real-time credit data and seamless payment processing. Want to see it in action? Connect with their Head of Growth for a demo! https://spinwheel.io/partner/?utm_source=freetoaster&utm_medium=podcast&utm_campaign=june A word from our sponsor, New Market Growth: New Market Growth helps fintech consumer lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others. Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators. If you'd like help planning or implementing your affiliate marketing strategy, email us at carlos@newmarketgrowth.com Subscribe to the Free Toaster Newsletter: www.thefreetoaster.com/ Timestamps: (00:00) Introduction and Podcast Success (05:15) Consumer Behavior and Validation (11:42) Holdout Analysis and Incremental Value (16:42) Campaign Performance and Troubleshooting (29:15) Optimizing Unit Costs and Growth (35:31) Understanding Buffer and Discount Rates (39:52) Signs of Overshooting in Complexity (46:48) Making Decisions on Small Samples (56:08) Model Addiction and Bias (01:04:31) Reading Too Much into Non-Response (01:12:19) The Importance of Gross and Net Response in Direct Mail (01:29:05) The Role of Testing in Direct Mail Campaigns (01:35:24) Challenges in Direct Mail Approval Processes (01:44:22) Navigating Affiliate Marketing for Lenders (01:49:14) Conclusion and Final Thoughts
    Más Menos
    1 h y 50 m
Todavía no hay opiniones