The Affiliate Marketing 2.0 podcast is dedicated to conversations with the brightest and most forward-thinking minds in affiliate marketing.

The guest in this episode, Michael Cole, Senior Vice President of Marketing at powerhouse affiliate network, Everflow, fits that description perfectly.

Michael is a blend of marketing creativity with a data-driven backbone and has a ton of general knowledge about the affiliate space.

Our conversation features discussions on:

• Takeaways from speaking with major publishers at the private Martech Record event at ASE
• How affiliate publishers will be even MORE IMPORTANT in the era of AI
• How tools like Prompt Watch can help affiliate marketers stay on top of AI search
• How to assess TRUE customer LTV from affiliate sales
• The importance of customer delight and referrals in Everflow's growth to $25m ARR
• The ONE THING most brands miss when it comes to building successful affiliate programs

Whether you're a publisher, brand, media buyer, or other affiliate practitioner, you will surely resonate with something in this conversation.

Contact Michael and Everflow:
Everflow - Partner Marketing Platform For Revenue Growth

michael@everflow.io

Learn more about building successful affiliate programs:
https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7280394043245658114

Grow a multi-million-dollar incremental affiliate program ⬇️

Affiliate Discovery Call:
https://meetings-na2.hubspot.com/joshua-kennedy

Connect with Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52

Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527

Learn more about affiliate marketing:
https://amtwopointzero.beehiiv.com/

Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527

Follow Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52/

Free affiliate resources:
https://drive.google.com/drive/u/2/folders/15E4MySfPlKrJC0doVMMLNrx6poMnB-Rz

The Affiliate Marketing 2.0 podcast is dedicated to conversations with the brightest and most forward-thinking minds in affiliate marketing.

The guest in this episode, Ivan Tijerina, founder of Solomon Advertising, fits that description perfectly.

Ivan is an emerging agency owner with a scrappy and efficient outlook on affiliate program management.

Our conversation features discussions on:

• Diminishing returns in affiliate marketing campaigns
• Working with mid-funnel and upper-funnel partnerships exclusively
• The value of whitelisting affiliate content
• The pitfalls of Performance PR
• The legitimacy of incrementality tests
• Comparing incentives of paid affiliate media buyers vs. whitelisting publishers

Whether you're a publisher, brand, media buyer, or other affiliate practitioner, you will surely resonate with something in this conversation.

Contact Ivan and Solomon Advertising:
https://solomonadvertising.com/
Ivan Tijerina

Learn more about affiliate marketing:
https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7280394043245658114

Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527

Follow Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52/

Learn more about affiliate marketing:
https://amtwopointzero.beehiiv.com/

Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527

Follow Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52/

Free affiliate resources:
https://drive.google.com/drive/u/2/folders/15E4MySfPlKrJC0doVMMLNrx6poMnB-Rz

This Affiliate Marketing 2.0 roundup brings the latest goings-on in the affiliate marketing industry for the end of 2024 and the beginning of 2025.

🔥 Topics covered on this roundup 🔥

• Amazon Associates - no more double dipping on commissions
• Google Geminini and Deep Research - no more affiliate review sites?
• Is is the end of arbitrage in the affiliate industry?
• Will you let Google track your fingerprints?
• A power move collaboration between Partnerboost & Partnerize
• Media Mix Modeling and Affiliate
• An attribution whitepaper from the Performance Marketing Association
• Imagine Marketing's strategy for 2025

⏰ Time Stamps ⏰

(02:10) No more double dipping for Amazon Affiliates
(03:36) Google Gemini's Deep Research
(05:32) The end of affiliate arbitrage?
(07:10) Fingerprinting tracking technology
(08:25) Partnerboost and Partnerize collaboration
(09:09) MMM undercuts affiliate?
(10:15) PMA updates attribution whitepaper
(10:55) Imagine Marketing focuses for 2025

End of Affiliate Arbitrage Discussion ⬇️

https://open.spotify.com/episode/2sCLi5uZhPXdX0ulqemiiZ

Google fingerprinting article.

Google Deep Research article.

Learn more about affiliate marketing:
https://amtwopointzero.beehiiv.com/

Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527

Follow Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52/

Free affiliate resources:
https://drive.google.com/drive/u/2/folders/15E4MySfPlKrJC0doVMMLNrx6poMnB-Rz