Customer Moments that Matter with Michael Cole from Everflow
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Customer Moments that Matter with Michael Cole from Everflow
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The Affiliate Marketing 2.0 podcast is dedicated to conversations with the brightest and most forward-thinking minds in affiliate marketing.
The guest in this episode, Michael Cole, Senior Vice President of Marketing at powerhouse affiliate network, Everflow, fits that description perfectly.
Michael is a blend of marketing creativity with a data-driven backbone and has a ton of general knowledge about the affiliate space.
Our conversation features discussions on:
- Takeaways from speaking with major publishers at the private Martech Record event at ASE
- How affiliate publishers will be even MORE IMPORTANT in the era of AI
- How tools like Prompt Watch can help affiliate marketers stay on top of AI search
- How to assess TRUE customer LTV from affiliate sales
- The importance of customer delight and referrals in Everflow's growth to $25m ARR
- The ONE THING most brands miss when it comes to building successful affiliate programs
Whether you're a publisher, brand, media buyer, or other affiliate practitioner, you will surely resonate with something in this conversation.
Contact Michael and Everflow:
Everflow - Partner Marketing Platform For Revenue Growth
michael@everflow.io
Learn more about building successful affiliate programs:
https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7280394043245658114
Grow a multi-million-dollar incremental affiliate program ⬇️
Affiliate Discovery Call:
https://meetings-na2.hubspot.com/joshua-kennedy
Connect with Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52
Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527
Learn more about affiliate marketing:
https://amtwopointzero.beehiiv.com/
Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527
Follow Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52/
Free affiliate resources:
https://drive.google.com/drive/u/2/folders/15E4MySfPlKrJC0doVMMLNrx6poMnB-Rz