Do you need proven strategies to make your esthetic practice’s Black Friday and Christmas promotions more successful this holiday season?

Today, Andrea and Taleesa are giving you their most effective marketing strategies for Black Friday and Christmas, so you can plan ahead and avoid a stressful holiday season.

Join Andrea and Taleesa in this episode to learn proven ideas, common pitfalls, and practical tips to help you plan and execute a successful Q4.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

• The importance of staying focused and planning ahead 4:51
• Black Friday gift card sale strategy 5:50
• Challenges and missteps for Black Friday 12:49
• Holiday promotion strategies 21:59
• Challenges and missteps for Christmas 31:21

Links:

Booked and Busy: Our Q4 Content Collection:

https://smithandcrawford.com/booked-and-busy

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you looking for fun and effective ways to make your esthetic practice stand out and attract more clients this October?

In today’s episode, Andrea and Taleesa are giving you strategies for leveraging the spooky season to boost your bookings and bring in more business during October.

Listen to this episode before the Halloween season to get actionable tips you can do to make your medspa stand out so you can increase bookings and create a memorable experience for your clients.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

• Engaging your clients with fun employee contests 9:44
• Special offers and incentives 11:12
• Sponsoring a local haunted attraction in your community 24:17
• Breast cancer awareness month 27:32

Links:

Booked and Busy: Our Q4 Content Collection:

https://smithandcrawford.com/booked-and-busy

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you looking for ways to make your email marketing stand out and drive results during the busiest season of the year?

Today, Andrea and Taleesa are discussing how you can create a consistent and effective email marketing strategy for your esthetic practice during Q4, including how to plan content and prepare for Black Friday.

Join Andrea and Taleesa to learn common pitfalls to avoid and practical tips for maximizing engagement and profitability when it comes to email marketing in Q4.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

• Why consistency is key 5:16
• Strategies and practical tips for your email marketing 12:43
• What pitfalls to avoid 21:55
• Promotional strategies for Q4 22:08

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Having a well-structured consultation process for your medspa can transform both your client experience and the success of your esthetic practice.

In today's episode, Andrea and Taleesa are chatting about the importance of having a consistent process for consultations and sharing how you can create a seamless and client-focused consultation process for your own esthetic practice.

Listen to this episode to get practical tips for how you can improve client satisfaction and build trust with your client base through consultations.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

• Why the consultation process is so important 2:50
• Check-in process and the client experience 12:24
• The consultation warm up 15:25
• The importance of creating a physical treatment plan for clients and the follow up 23:59
• Closing the consultation and aftercare 33:02

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you ready to upgrade your marketing strategy this month so your esthetic practice is fully optimized for a successful Q4?

Today, Andrea and Taleesa are sharing the 15 key marketing strategies you should audit to help boost your visibility, engagement, and results heading into Q4.

Join both Andrea and Taleesa to learn how to audit and optimize your esthetic practice’s marketing strategy across social media, email, your website, and your Google Business Profile so you can have a successful year end.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

• Your social media profiles 3:32
• Making sure your email marketing is consistent and professional 22:03
• Updating your website and utilizing seasonal content 33:36
• Optimizing your Google Business profile 41:13

Links:

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Have you ever wondered how the strategies and positions in football could help you win the game of marketing for your esthetic practice?

In today’s episode, Andrea and Taleesa are comparing football positions to marketing tactics and sharing how you can improve your overall growth and client loyalty through better marketing.

Listen to this fun episode to get tips on setting up a clear and practical marketing strategy for your business.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

• Offensive marketing strategies 7:20
• Defensive marketing strategies 23:20
• Marketing strategy and client loyalty 34:18
• Understanding your market and staying competitive 38:42

Links:

Free Blog Guide: https://smithandcrawford.com/killer-blog

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Have you been stuck in a rut when it comes to hosting fun and successful events at your medspa?

Today, Andrea and Taleesa are talking about the importance of hosting events in Q4 and sharing some of their favorite event themes for October, November, and December.

Join Andrea and Taleesa to learn tips for planning, promoting, and executing successful events including how you can leverage these opportunities for client retention so you can end 2025 with a bang.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

• Why you should host events in Q4 2:29
• Client retention and relationship building through events 6:26
• Easy and fun event themes for the fall 9:26

Links:

Free Blog Guide: https://smithandcrawford.com/killer-blog

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you curious how you can effectively—and safely—use ChatGPT and AI tools to enhance your marketing and business operations within your practice?

In today’s episode, Andrea and Taleesa are diving into some of the best ways you can use AI in your esthetic practice to enhance your marketing and content.

Listen to this helpful episode to get tips on how you can use AI for your business without becoming overly reliant and replacing your creativity.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

• Using AI and ChatGPT for your personal life 5:33
• Using AI for your esthetic practice 15:35
• How you can make sure you don’t become too reliant on AI for your marketing 26:53
• What you should avoid using AI for in your business 30:05

Links:

Free Blog Guide: https://smithandcrawford.com/killer-blog

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/