Episodios

  • The Facebook Playbook You Didn’t Know You Needed
    Jan 8 2026

    Do you want to make the most of Facebook to connect with your clients and grow your practice in 2026?

    In this week’s episode, Andrea and Taleesa are giving you actionable strategies for using Facebook to build community, increase engagement, and drive bookings in your esthetics practice

    Join Andrea and Taleesa as they give you tips on how you can leverage Facebook for your medspa and how you can use Facebook's unique tools to boost your business.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    Also mentioned in today’s episode:

    1. Facebook algorithm and content strategy 6:23
    2. Why posting longer content and going live can help you build expertise 20:35
    3. Leverage recommendation culture 30:51


    Links:

    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite

    2026 Visibility Vault:

    https://smithandcrawford.com/visibility-vault



    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/

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    44 m
  • We’re Not Doing Depressing Januaries Anymore: Making Winter Fun in Your Medspa
    Jan 1 2026

    Are you ready to discover fresh strategies that will turn your clinic's slowest month into your most energizing and productive one?

    In this debut episode of 2026, Andrea and Taleesa are giving you tips on how you can transform January into an opportunity for growth and renewed energy for your medspa as you head into the winter season.

    Join Andrea and Taleesa to get practical strategies for boosting morale, client engagement, and business strategy in the winter months.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    1. Strategies to make January fun 5:23
    2. Giveaways and creating a cozy atmosphere 17:20
    3. Team engagement and mental health 26:11


    Links:

    Benable List:

    https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-difference



    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite

    2026 Visibility Vault:

    https://smithandcrawford.com/visibility-vault



    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/

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    33 m
  • From Burnout to Breakthroughs: What We Learned This Year
    Dec 26 2025

    2025 is coming to an end and Andrea and Taleesa are taking a look at what they’ve learned this past year as business owners in this fun episode.

    Join Andrea and Taleesa as they share some of the lessons they’ve learned from 2025, chat about new ways to grow your business while prioritizing what’s important, and give you real-life tips to make 2026 your best year yet!

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    1. Recognizing what projects will bring you ROI 8:06
    2. Why you should be celebrating small wins 13:23
    3. Staying organized and focused with weekly meetings 17:30
    4. Creating better boundaries 25:18


    Links:

    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite

    2026 Visibility Vault:

    https://smithandcrawford.com/visibility-vault



    Benable List: https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-difference



    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/


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    47 m
  • The 12 Days of Medspa Success: Your Holiday Marketing Song (Without the Singing)
    Dec 18 2025

    Have you been wondering what marketing and business strategies you can use to grow your business as we approach the new year?

    Today, Andrea and Taleesa are giving you the 12 days of Christmas- Medspa edition. They’re going through the 12 things you should be doing to get a thriving and fully booked business going into 2026.


    Listen to this fun seasonal episode to get 12 practical tips that will help you to elevate your esthetic practice so you can start the new year on the right step.



    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • How many emails you should be sending per year 8:48
    • Why you need to be doing professional photo shoots and how many you need to have 16:47
    • The nine essential marketing materials you need 31:12
    • Eleven automations every medspa needs 40:03



    Links:


    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite


    2026 Visibility Vault:

    https://smithandcrawford.com/visibility-vault



    Benable List: https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-difference



    Show transcripts: https://smithandcrawford.com/notes


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


    Más Menos
    47 m
  • The Medspa Owner’s Wishlist: Little Luxuries That Make Work More Magical
    Dec 11 2025

    Are you looking for creative ways to add a touch of luxury and festive charm to your medspa this holiday season?

    In today’s episode, Andrea and Taleesa are sharing fun gift ideas for you and your clinic that can help create a luxurious feeling for your medspa so you can elevate the experience for both clients and your staff.


    Join both Andrea and Taleesa for this episode to get practical ways to bring some extra luxury and joy to your medspa this holiday season.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Creating a luxurious atmosphere 4:59
    • Team gifts and break room improvements 9:49
    • How you can enhance the client experience 25:19



    Links:


    Benable List: https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-difference



    Show transcripts: https://smithandcrawford.com/notes


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


    Más Menos
    33 m
  • Turn December into Dollars: Your Last-Minute Medspa Gift Strategy
    Dec 4 2025

    Have you been struggling with last minute gift ideas you can offer to your medspa clients this holiday season?

    Today, Andrea and Taleesa are giving you 10 easy gift ideas for your esthetic practice and how you can market them effectively to capitalize on Christmas without added stress.


    Listen to this seasonal episode to get practical advice on how you can offer something special to your clients this Christmas season and the last minute marketing strategies you can use to get these packages in front of your audience.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Stocking stuffer station 12:52
    • Couples or bestie package 16:26
    • Treatment sampler package 22:02
    • Marketing strategies for last minute sales 32:06



    Links:


    Show transcripts: https://smithandcrawford.com/notes


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


    Más Menos
    41 m
  • Social Success Series Part 4: Engagement
    Nov 27 2025

    Are you struggling to boost engagement on your Instagram and wondering how you can build a deeper connection with your audience while generating leads?

    In today’s episode and fourth part of the Social Success Series, Andrea and Taleesa are chatting about different engagement strategies and the importance of engagement in social media marketing including how these strategies can lead to increased community building and stronger client relationships for your esthetic practice.


    Join Andrea and Taleesa in this episode to get actionable steps for improving your Instagram engagement so you can grow trust and build community.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • The importance of engagement on Instagram 2:35
    • Outbound engagement 5:28
    • Why you need to be replying to stories and DM’s 11:57
    • Manychat and increasing engagement 16:58
    • Common pitfalls that kill engagement 24:07


    Links:


    Show transcripts: https://smithandcrawford.com/notes


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


    Más Menos
    33 m
  • Social Success Series Part 3: Reels
    Nov 20 2025

    Do you want to learn how to master your Instagram Reels so you can attract more clients for your esthetic practice?

    In today’s episode and third part of the Social Success Series, Andrea and Taleesa are talking about the essential components of creating high-converting Instagram Reels and why it’s so important to stay consistent while leveraging different types of Reels content across your profile.


    Listen to this episode to get a blue print on what types of Reels you should be creating and how often you need to post so you can build trust and attract new clients to your practice.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • The importance of a hook 10:49
    • Different types of Reels content 15:55
    • The secret sauce with algorithm and engagement 21:32
    • Audio strategies 25:59
    • Common Reels mistakes 29:59


    Links:


    Show transcripts: https://smithandcrawford.com/notes


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


    Más Menos
    40 m
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