Are your holiday social posts actually elevating your Medspa’s brand, or just filling your feed with off-brand filler content?

In today’s episode, Andrea and Taleesa are talking about the pitfalls of holiday marketing for esthetic practices, particularly with St. Patrick's Day and giving you tips on how you can align your holiday content and branding so your marketing doesn’t look low-effort.

Join both Andrea and Taleesa as they share how you can incorporate holiday elements into your existing brand colors so you can maintain your brand consistency and trust.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. Why most holiday marketing fails 4:53
2. Strategies for effective holiday content 13:01
3. Leveraging your stories for holiday content 18:00
4. The importance of strategy over posting for social pressure 28:35

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

2026 Visibility Vault:

https://smithandcrawford.com/visibility-vault

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Do you want to pack your medspa with summer‑ready clients by planning a Q2 event that people are excited to attend?

Today, Andrea and Taleesa are diving into how you can host a Q2 event that’s fun, low-stress and completely customizable to your medspa so you have clients that keep coming back through the Summer.

Listen to this episode to learn why Q2 is the sweet spot for events and get fun event ideas you can start planning now.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. Why Q2 is the best time to host an event 5:00
2. Fun theme and event ideas for Q2 13:22
3. Mother’s Day Pampering for an event 29:51

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

2026 Visibility Vault:

https://smithandcrawford.com/visibility-vault

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Have you ever considered starting a membership for your medspa but you’re not sure where to start or how to do it?

In today’s episode, Andrea and Taleesa are spilling the benefits of having a medspa membership. They’re also diving into the main types of memberships and strategies on growing your membership.

Join both Andrea and Taleesa as they set you up for success in building a high-retention membership program that grows your esthetic practice with predictable revenue and loyal clients.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. The main types of different memberships 3:36
2. Strategies for growing your membership 12:05
3. Selling memberships without feeling salesy 16:30

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

2026 Visibility Vault:

https://smithandcrawford.com/visibility-vault

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Is your medspa’s website truly helping visitors become booked, loyal clients—or quietly turning them away?

Today, Andrea and Taleesa are going through a 20-point audit to evaluate how well your medspa website is actually converting visitors into bookings and sharing exactly what you need to fix so your website feels clear and inviting to potential clients.

Listen to this episode to get tips on how you can improve clarity, usability, branding, and trust-building elements so your website feels authentic.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. The importance of a simple and easy to navigate homepage 3:00
2. Why you need to make sure you’re checking your buttons and links 7:40
3. Focusing on results and transformations 15:38
4. Why you need to have a photo of yourself and your team on your site 32:11

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

2026 Visibility Vault:

https://smithandcrawford.com/visibility-vault

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you pouring your heart into your med spa and still feeling like something just isn’t working?

In today’s episode, Andrea and Taleesa are talking about some of the biggest heartbreaks that medspa owners face, why they happen and some actionable strategies on how you can avoid or recover from each one.

Join both Andrea and Taleesa as they share practical, proven strategies to turn heartbreaks like flopped events, burnout, and comparison into smarter, stronger growth for your practice.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. Event planning and promotions that flop 4:24
2. Purchasing a device and having different expectations 12:55
3. Avoiding burnout and resentment 37:16
4. The negative impact that comparison can have 40:30

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

2026 Visibility Vault:

https://smithandcrawford.com/visibility-vault

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are your promos quietly training clients to wait for discounts instead of lining up to pay full price for your most transformational treatments?

Today, Andrea and Taleesa are talking about how to build profitable, irresistible promos for your esthetic practice by focusing on transformation-based packages instead of just offering dollar and percentage discounts.

Listen to this episode to get a framework on how to create transformation-focused treatments that are promos for your clients while still being profitable for your business.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. Golden rules for building profitable promos 9:48
2. 10 minute promo builder framework 11:24
3. Common promo mistakes 29:20

Links:

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

2026 Visibility Vault:

https://smithandcrawford.com/visibility-vault

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Does the idea of using a marketing funnel for your esthetic practice confuse you?

In today’s episode, Andrea and Taleesa are going over marketing funnels, including how you can use them for your business to increase sales, common mistakes to avoid and actionable steps you can implement right away to start seeing results.

Join both Andrea and Taleesa to get an in-depth look at the basics of marketing funnels and how to use them strategically to attract and convert clients to your medspa.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. What is a marketing funnel? 6:56
2. Core types of funnels for medspas 9:19
3. Examples of how you can use funnels in your business 15:37
4. Common funnel mistakes 39:14

Links:

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

2026 Visibility Vault:

https://smithandcrawford.com/visibility-vault

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you wondering if launching an online skincare store could boost your esthetic practice and provide more convenience for your clients?

Today, Andrea and Taleesa are going over the pros and cons of starting your own online skincare store and diving into whether they really think it’s worth it for your business. .

Listen to this episode to get the inside scoop on the challenges, benefits and real-world considerations like logistics, tech setup, and marketing when it comes to starting your own online store.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. Benefits of starting an online store 5:35
2. Challenges of starting an online store 9:04
3. Who should be starting an online store? 14:50
4. Shopify vs. Jotform 20:00
5. When having an online store might not be worth it 27:02

Links:

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

2026 Visibility Vault:

https://smithandcrawford.com/visibility-vault

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/