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AdTechGod Pod

AdTechGod Pod

De: AdTechGod The AdTech God
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A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.Copyright © 2025 Marketecture Media, Inc. All rights reserved. Economía Exito Profesional Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Power Players: How Female Athletes Are Redefining Business and Brand Value

    Power Players: How Female Athletes Are Redefining Business and Brand Value
    Mar 27 2026
    Recorded live at the Marketecture Live Conference in New York City, this episode brings together Cosette Chaput, CEO & Co-Founder, Always Alpha; Allyson Felix, Co-Founder, Always Alpha; Wes Felix, Co-Founder, Always Alpha; and Zoe Ruderman, Chief Content Officer, ADWEEK, to unpack how female athletes are reshaping brand strategy, storytelling, and ROI. From breaking outdated sports marketing models to building authentic athlete-driven campaigns, this conversation dives into why brands need to rethink their approach now, before the window closes ahead of LA28. Takeaways Women’s sports is a high-growth business, not a trend, delivering strong and compounding ROI. Traditional sports marketing models were built for men and do not translate effectively to female audiences. Brands miss the mark by targeting male audiences instead of engaging female consumers authentically. Female athletes outperform influencers in engagement and trust despite having smaller followings. The biggest opportunity lies in storytelling. Female athletes bring relatable, real-life narratives that drive deeper connection. Waiting until major events like the Olympics is too late. Effective campaigns require long-term buildup. Investment in women’s sports is currently top-heavy, creating sustainability risks if the broader ecosystem is not developed. Brands that win collaborate with athletes as partners, not just endorsers. Categories like beauty are leading the way, while sectors like finance and automotive still lag behind. The window of opportunity is open but closing fast as competition and valuations rise. Chapters 00:00 Introduction to the session and why women’s sports matter now 00:56 The origin story of Always Alpha 02:43 The problem with one-size-fits-all athlete representation 03:18 Why women’s sports is still misunderstood as a trend 04:40 Why traditional sports marketing does not work for women 05:32 Looking ahead to LA28 and the future of brand investment 06:19 The risk of a women’s sports bubble 08:15 What brands should be doing differently by LA28 09:08 The power of 360 storytelling in women’s sports 10:15 Authenticity and relatability as marketing advantages 11:23 What brands are getting wrong today 12:39 Why storytelling beats templated campaigns 14:05 Female athletes vs influencers, engagement and impact 15:19 ROI in women’s sports and brand trust 16:07 The education gap with brands entering sports 16:59 Why brands need to act now 17:26 Categories leading the way (beauty, retail) 18:17 Opportunities in underrepresented industries 19:00 How Always Alpha defines success today 20:17 What is driving optimism for the future 23:05 Closing remarks Learn more about your ad choices. Visit megaphone.fm/adchoices
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    25 m
  • Ep. 126 Lauren Douglass on Building Brands That Feel Authentic in 2026

    Ep. 126 Lauren Douglass on Building Brands That Feel Authentic in 2026
    Mar 24 2026
    Lauren Douglass, founder of Reverve, joins AdTechGod to unpack what modern B2B marketing actually needs to look like now. From her journey through Citibank, Teads, and Channel Factory to building a consultancy that stitches PR, social, and content into one strategy, Lauren shares why authenticity and point of view beat polished jargon every time. They dive into the real grind of content creation, how personal brands will drive B2B growth into 2026, and where AI helps without replacing the human connection that makes marketing work. Takeaways Lauren Douglass has a rich marketing background, having worked with major companies like Citibank and Channel Factory. Reverve was founded to simplify and enhance B2B marketing strategies, focusing on integration across channels. Content creation is more challenging than many realize, requiring organization and planning. The future of marketing will heavily rely on personal branding and authentic storytelling. Brands that embrace personality and authenticity will stand out in the competitive landscape. AI will play a significant role in content creation, but human connection remains vital. Consistency in content creation is key, even when results are not immediately visible. Embarrassment and vulnerability are part of the journey in building a personal brand. Companies should encourage their employees to share their unique stories and perspectives. The marketing landscape is shifting towards more human-centric approaches, moving away from corporate jargon. Chapters 00:00 Introduction to Lauren Douglass and Her Journey 02:58 The Evolution of Marketing in B2B 05:38 Content Creation Challenges and Predictions for 2026 08:22 Finding Balance in Content Quality and Frequency 11:17 The Importance of Personal Branding 13:57 Navigating the Future of Advertising 16:46 Embracing Authenticity in Marketing 19:39 The Core of Effective Marketing 22:27 AI's Impact on Content Creation 24:03 The Passion Behind Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 m
  • Ep.125 Inside the Modern Agency: Publicis Groupe’s Linsey Loy on Measurement, Trust & What CMOs Need

    Ep.125 Inside the Modern Agency: Publicis Groupe’s Linsey Loy on Measurement, Trust & What CMOs Need
    Mar 17 2026
    Linsey Loy, Head of Strategic Development and Executive Engagement at Publicis Groupe, shares her path from broadcast journalism to agency leadership, how pitch processes are changing, why unified measurement is now essential for CMOs to align marketing with real business outcomes, and how trust, data, and identity strategies shape stronger performance while resilient, people first leadership helps teams grow and thrive. Takeaways The advertising industry is volatile with frequent mergers and acquisitions. Lindsey’s career path has been non-linear, emphasizing the importance of adaptability. Client expectations have evolved, requiring agencies to be more agile and responsive. Unified measurement strategies are crucial for understanding business growth. Data privacy compliance is non-negotiable for agencies in the data business. Building trust with clients is essential for long-term relationships. Empowering younger generations in the industry is a priority for Lindsey. Success is defined by personal fulfillment, not just titles or money. Humanity and communication skills are vital in leadership roles. Creating a supportive work environment fosters better team dynamics. Chapters 00:00 Introduction to Lindsey Loy and the AdTech Landscape 02:26 Lindsey’s Career Journey and Industry Insights 05:35 Evolving Client Expectations and Agency Roles 08:43 The Importance of Unified Measurement Strategies 12:07 Data Privacy and Compliance in Advertising 14:38 Building Trust and Value in Client Relationships 18:33 Career Progression and Empowering Future Generations 22:33 The Role of Humanity in Leadership and Team Dynamics Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 m
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