Episodios

  • Top 10 Account Manager mistakes
    Mar 29 2026

    In this episode, Fred and John discuss the top ten mistakes made by B2B account managers:

    • Thinking some else is the quarterback
    • “I think”
    • Not bringing recommendations along with problems
    • Not being willing to be a pincushion
    • Complaining about the client in the open
    • Assuming not hearing from clients means everything’s good
    • Referring to your internal team as ‘them'
    • Waiting until renewal to sell the value prop
    • No account plans
    • Not answering the question directly - “Curse of Knowledge”
    Más Menos
    36 m
  • Using Improvisation skills in your Account Management role
    Mar 3 2026

    In this episode, we host special guest Tim Stoltenberg, the Creative Director of Dad’s Garage (www.dadsgarage.com) - the legendary Atlanta-based improvisation team. From Tim we learn about:

    • How improv skills are not about being funny, but about listening
    • Using improv to solve problems together
    • Listening to understand, instead of to respond
    • Using “yes and..”
    • Avoiding bulldozing
    • Using silence


    And a deep discussion of the meaning of the word portmanteau.


    Be sure to check out Dad’s Garage!

    Más Menos
    55 m
  • How to Differentiate Yourself Offline in an Online World
    Feb 1 2026

    In this episode, Fred and John discuss:

    -Realities of the client executives you manage

    And tactics to help:

    -Be present

    -Use the phone

    -Answer the question

    -Send an ‘industry update

    -Storm the castle

    -Send thank you notes

    -Send a holiday gift or holiday card

    And Pimento cheese

    Más Menos
    41 m
  • Negotiations Part 2
    Dec 10 2025

    In this episode, Fred and John discuss:

    • Negotiations Process: anchoring, leveraging interests, etc.
    • Common negotiation mistakes
    • Ethics in negotiations
    Más Menos
    1 h y 5 m
  • Negotiations Part 1
    Nov 23 2025

    In this episode, Fred and John review the initial stages of negotiation:1) Knowing the types of negotiations2) Preparation - ZOPA, BATNA, goal-setting3) Books we recommend

    Más Menos
    57 m
  • DISC for Account Managers
    Oct 19 2025

    In this episode, Fred and John discuss using DISC as an Account Manager:

    • Review of what DISC means and how to use as an Account Manager
    • Fred and John's DISC profiles
    • We attempt to guess famous people's profiles


    Also a discussion of Pop-Tarts

    Más Menos
    51 m
  • How to Work with Internal teams
    Oct 5 2025

    In this episode, Fred and John discuss:

    • Misconceptions on how to work with internal teams
    • What to do instead
    Más Menos
    49 m
  • Finance and Accounting for Account Managers
    Sep 28 2025

    In this episode, Fred and John discuss:

    • Mindset of Accounting and Finance (vs. Account Managers)
    • Finance's primary concerns
    • How to interpret the output of Finance and Accounting as an Account Manager
    Más Menos
    53 m