Account Management (a tactical guide to success) Podcast Por Fred Fuller and John Brown arte de portada

Account Management (a tactical guide to success)

Account Management (a tactical guide to success)

De: Fred Fuller and John Brown
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New to the role of Account (or Client) Management? Want to learn specific tactics to help you be a better client manager? You’ve come to the right place. Account Management (a tactical guide to success) is the podcast for what happens after the sale. We offer sound advice for Account Management professionals who want to sharpen their skills and grow in the role. We focus on real-world advice and tactics for success.Fred Fuller and John Brown Economía Gestión Gestión y Liderazgo
Episodios
  • How to Differentiate Yourself Offline in an Online World

    How to Differentiate Yourself Offline in an Online World
    Feb 1 2026

    In this episode, Fred and John discuss:

    -Realities of the client executives you manage

    And tactics to help:

    -Be present

    -Use the phone

    -Answer the question

    -Send an ‘industry update

    -Storm the castle

    -Send thank you notes

    -Send a holiday gift or holiday card

    And Pimento cheese
    Más Menos
    41 m
  • Negotiations Part 2

    Negotiations Part 2
    Dec 10 2025

    In this episode, Fred and John discuss:

    • Negotiations Process: anchoring, leveraging interests, etc.
    • Common negotiation mistakes
    • Ethics in negotiations
    Más Menos
    1 h y 5 m
  • Negotiations Part 1

    Negotiations Part 1
    Nov 23 2025

    In this episode, Fred and John review the initial stages of negotiation:1) Knowing the types of negotiations2) Preparation - ZOPA, BATNA, goal-setting3) Books we recommend
    Más Menos
    57 m
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You can tell Fred and John have walked the walk of account management. This is great knowledge for anyone who deals with customers in a B2B way. I often wonder should I do X or Y and they teach you how to make decisions on your own rather than just tell you what to do.
Their zany banter is also very entertaining and shows that being human is part of the process of client success/account management.
If you don't think spending $50 to get a couple of classes a month from these guys would be worth it, you should go back to answering calls on the customer support line.

Real World Experience

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