Episodios

  • Gemini Prompt Engineering: Get the Results You Want with Mike Allton

    Gemini Prompt Engineering: Get the Results You Want with Mike Allton
    Apr 30 2025
    In this episode, I unlock the secrets to crafting powerful prompts that get you the exact results you need from Gemini and other large language models (LLMs). I introduce the RICCE framework, a practical system designed to help you communicate effectively with AI and achieve optimal output. Think of RICCE as your training wheels for prompt engineering. By mastering these techniques, you'll gain the confidence and skills to harness the true potential of AI for your business. What You'll Learn: A clear and actionable breakdown of the RICCE framework for prompt engineering. Practical strategies for defining roles, providing context, setting constraints, and using examples to guide AI. How to iterate and refine your prompts for continuous improvement and better results. Episode Outline: 00:00 Introduction: Getting Real Results from AI 00:12 Understanding Prompt Engineering 00:21 The RICCE Framework Overview 08:35 Iterative Process: Refining Your Prompts 09:14 Gemini's Unique Strengths 11:44 The AI Work Buddy: Your Personalized AI Assistant 13:58 Conclusion and Recap SHOW TRANSCRIPT & NOTES: https://theaihat.com/gemini-prompt-engineering-get-the-results-you-want/ Grab the free AI Work Buddy: https://theaihat.com/aiworkbuddy/ AI Prompt Library with 40+ Prompts: https://theaihat.com/your-teams-ai-playbook-how-to-build-and-use-an-ai-prompt-library-for-business/ AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    15 m
  • Google Cloud Expert Reveals: Making AI Agents Work for Your Bottom Line with Eva Dong

    Google Cloud Expert Reveals: Making AI Agents Work for Your Bottom Line with Eva Dong
    Apr 26 2025
    Are you throwing money at AI without seeing real returns? You're not alone. Businesses everywhere are struggling to turn their AI investments into actual revenue. But what if I told you that AI agents could become your most profitable team members? The challenge isn't just implementing AI - it's making it pay for itself. Many business leaders are investing in AI agents without a clear path to ROI, leading to frustrated teams and disappointed stakeholders. The reality is, most companies are leaving money on the table because they don't understand how to properly monetize their AI implementations. That's why I'm thrilled to welcome Eva Dong, Lead of AI Monetization at Google Cloud, back to the show. Eva brings over a decade of transformative leadership experience from McKinsey & Co and Visa, where she's helped countless businesses turn AI investments into profit centers. As a former entrepreneur who built a successful direct-to-consumer marketing startup, Eva knows firsthand what it takes to make AI work for your bottom line. Today, she's at the forefront of Google Cloud's AI monetization strategy, helping businesses of all sizes transform their AI agents from cost centers into revenue generators. The AI Hat Podcast host Mike Allton asked Eva Dong about: ✨ Start Small, Scale Smart - Begin with focused AI agent implementations that solve specific revenue-generating problems. ✨ Value-Based Pricing - Structure AI agent pricing around measurable business outcomes rather than usage metrics. ✨ Human-AI Harmony - Success comes from finding the right balance between AI automation and human oversight in your revenue model. Learn more about Eva Dong Connect with Eva Dong on LinkedIn Connect with Eva Dong on X Resources & Brands mentioned in this episode Google Gemini NotebookLM Vertex AI Learn more about Custom GPTs, Gems, and Custom Instructions Christopher Penn on The State of AI around the world World Economic Forum: AI in Action Eva’s Smart AI Marketing newsletter AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/google-cloud-expert-reveals-making-ai-agents-work-for-your-bottom-line/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 m
  • Gemini vs. ChatGPT: Choosing the Right AI for Your Business with Mike Allton

    Gemini vs. ChatGPT: Choosing the Right AI for Your Business with Mike Allton
    Apr 23 2025
    In today's episode, I dive into the most important question every business is asking: Gemini or ChatGPT? I provide a balanced and hype-free comparison of Gemini and ChatGPT, exploring their shared capabilities, unique strengths, and ideal use cases. This isn't about declaring a winner; it's about empowering you to make an informed decision and choose the AI that aligns perfectly with your specific business goals. What You'll Learn: The key similarities and differences between Gemini and ChatGPT. A practical framework, using the H.U.M.A.N. method, to evaluate AI options for your business. Actionable insights to help you choose the right AI for your needs, whether it's content creation, workflow automation, or data analysis. Gemini vs. ChatGPT Outline: 00:00 Introduction The hype around ChatGPT and the need for a balanced perspective. Setting the stage for a comparison of Gemini and ChatGPT. 02:22 Gemini vs. ChatGPT: The Shared Ground Overlapping capabilities: versatility, use cases, accessibility, and cost. Key features both models share: text generation, translation, summarization, etc. The rapid pace of AI development and blurring lines between models. 03:48 The Evolving Landscape The speed of innovation in the AI field. Why chasing the "best" AI is less important than long-term value. Focusing on reliable platforms and alignment with business strategy. 04:49 Comparison Criteria A framework for evaluating AI models: core strengths, use cases, integration, cost, ease of use, data handling, customization, support. 05:30 Gemini vs. ChatGPT: The Breakdown Core Strengths: Gemini's multimodal capabilities vs. ChatGPT's text generation. Use Cases: Gemini for complex tasks, ChatGPT for content creation and brainstorming. Integration: Gemini's seamlessness with the Google ecosystem vs. ChatGPT's API flexibility. Cost: Pricing models and the importance of ROI. Ease of Use: Gemini's intuitiveness within Google tools vs. ChatGPT's conversational interface. Data Handling & Privacy: Emphasizing the importance of data security and user control over data usage. 10:45 Making the Right Choice Recap of key differences and similarities. The H.U.M.A.N. framework for AI selection: Harmonize, Understand, Map, Adapt, Nurture. Guidance for SMBs on choosing the right AI. Next Steps Ready to unlock explosive growth with Gemini? Download the free AI Work Buddy to create your own Custom Gem and get started with personalized AI assistance. SHOW TRANSCRIPT & NOTES: https://theaihat.com/gemini-vs-chatgpt-choosing-the-right-ai-for-your-business/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    14 m
  • One Platform to Rule Them All: The Magai Approach to AI Integration with Dustin W. Stout

    One Platform to Rule Them All: The Magai Approach to AI Integration with Dustin W. Stout
    Apr 19 2025
    Are you juggling five different AI tools just to get through your workday? Trying to remember which login goes with which platform and wondering if you're actually saving time or just creating new headaches? You're not alone. Today we've got the AI whisperer himself, Dustin W. Stout. This guy isn't just another tech founder with fancy promises—he's been in the trenches as a digital marketing consultant for over a decade before founding Magai, which he brilliantly designed as "the world's best AI tools in one place." Think of Dustin as the Marie Kondo of AI tools—except instead of asking if your tech sparks joy, he's built a platform that actually brings the joy back to your workflow. He's helped countless businesses stop drowning in subscription chaos and start actually leveraging AI for growth. What would your business look like if you could reclaim all those hours spent switching between tools? The AI Hat Podcast host Mike Allton asked Dustin W. Stout about: ✨ Consolidation Creates Clarity - Bringing your AI tools under one roof eliminates the mental overhead of managing multiple platforms, allowing you to focus on results rather than juggling logins and interfaces. ✨ Integration Drives ROI - The real value of AI comes not from individual tools, but from how they work together in your business processes to save time and enhance decision-making. ✨ Start Simple, Scale Smart - Begin your AI consolidation journey by identifying your most frequent use cases and finding a platform that handles those well, then expand as your needs and confidence grow. Learn more about Dustin W. Stout Connect with Dustin W. Stout on LinkedIn Resources & Brands mentioned in this episode Magai My Podcast Showrunner AI Work Buddy - Your Own Personalized AI Assistant AI Primer: A Comprehensive Guide AI Training for Businesses Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/one-platform-to-rule-them-all-the-magai-approach-to-ai-integration/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    58 m
  • Gemini for Growth: 3 AI Breakthroughs for Your Business

    Gemini for Growth: 3 AI Breakthroughs for Your Business
    Apr 16 2025
    Tired of AI hype and ready for real results? In this episode of The AI Hat Podcast, I dive into 3 powerful ways you can use Google's Gemini AI to supercharge your business today. Discover actionable strategies to revolutionize your marketing, operations, and customer engagement. What You'll Learn: How Gemini can generate killer marketing content and personalize campaigns for maximum ROI. The secrets to hyper-efficient operations with Gemini, automating tasks and streamlining workflows. How to use Gemini to create next-level customer experiences that build loyalty and drive sales. Gemini Breakthroughs: 02:45 Supercharged Marketing: Generate high-performing content at scale. Personalize your messaging to connect with any customer. Analyze your marketing data to optimize campaigns and maximize ROI. Example: Kraft Heinz accelerated campaign creation with Gemini! 05:01 Hyper-Efficient Operations: Automate repetitive tasks and free up your team's time. Streamline workflows and eliminate bottlenecks. Make smarter decisions with data-driven insights from Gemini. Example: American Addiction Centers slashed employee onboarding time using Gemini. 07:02 Next-Level Customer Engagement: Personalize customer communications for a better experience. Analyze customer feedback to improve your offerings. Build stronger relationships and increase customer loyalty. Example: Mercedes-Benz enhances in-car experience with Gemini-powered conversations. Next Steps Ready to unlock explosive growth with Gemini? Download the free AI Work Buddy to create your own Custom Gem and get started with personalized AI assistance. SHOW TRANSCRIPT & NOTES: https://theaihat.com/gemini-for-growth-3-ai-breakthroughs-for-your-business/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    12 m
  • Marketing Automation 2.0: Why Agentic AI is a Game-Changer for Small Business with Alex Carlson

    Marketing Automation 2.0: Why Agentic AI is a Game-Changer for Small Business with Alex Carlson
    Apr 12 2025
    Are you tired of wearing all the marketing hats in your small business? Juggling social media, email campaigns, content creation, and analytics while trying to actually run your business? What if I told you there's a new wave of AI that doesn't just help with tasks - it actually takes control and drives results on its own? The challenge for small businesses has always been competing with larger companies that have entire marketing departments. Traditional marketing automation helped, but it still required significant human oversight and technical expertise. Small business owners were left either spreading themselves too thin or watching opportunities pass them by. But today's guest is here to show us how agentic AI is completely rewriting these rules. Alex Carlson, host of The AI Marketing Navigator podcast and owner of Digital Pop, is at the forefront of this revolution. He's helping small and medium-sized businesses harness the power of autonomous AI to create what he calls an "AI Digital Marketing Department" - giving them enterprise-level marketing capabilities at a fraction of the cost. Alex is not just talking about these technologies - he's implementing them daily for his clients and sharing his insights through his podcast. His work with tools like Clay.com and Lindy.ai is showing small businesses how they can leverage agentic AI to compete with larger competitors, and his practical approach to AI implementation has helped countless businesses transform their marketing operations. The AI Hat Podcast host Mike Allton asked Alex Carlson about: ✨ Autonomous Marketing Evolution - Agentic AI represents the next generation of marketing automation, capable of independent decision-making and execution. ✨ Cost-Effective Scaling - Small businesses can now access enterprise-level marketing capabilities without the traditional overhead of a full marketing department. ✨ Strategic Implementation Path - Success with agentic AI requires a thoughtful approach to tool selection and integration, starting with core marketing functions. Learn more about Alex Carlson Connect with Alex Carlson on LinkedIn Resources & Brands mentioned in this episode Digital Pop AI Marketing Navigator Podcast Clay.com Dux Soup Lindy.ai Agorapulse The Surprising Truth About AI Adoption in Marketing Teams with Corbett Drummey, Lightricks and the AMA Agent.ai Dharmesh Shah Zapier Cursor Replit Custom GPTs for Marketers: Work Smarter, Not Harder AI Training & Bootcamps Chris Carr AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/marketing-automation-2-0-why-agentic-ai-is-a-game-changer-for-small-business/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    39 m
  • The AI Advantage: How Small Businesses Can Punch Above Their Weight Class

    The AI Advantage: How Small Businesses Can Punch Above Their Weight Class
    Apr 5 2025
    Are you running a small business and feeling constantly overwhelmed by all the AI tools, wearing too many hats, and wondering how competitors seem to get so much more done? What if you could multiply your productivity without expanding your team or working longer hours? The struggle of being a solopreneur or small business owner has always been about limitations – limited time, limited resources, limited capacity. But what if those limitations could be dramatically reduced? Today's small business landscape is more competitive than ever. Big businesses have the advantage of specialized teams, substantial budgets, and advanced tools. Meanwhile, small business owners are drowning in tasks, from marketing and sales to operations and customer service. You're expected to be everything to everyone, and it's simply not sustainable. That's why I'm thrilled to introduce our guest today, Phil Pallen – a brand strategist, keynote speaker, and author of "AI for Small Business." Phil has personally tested over 100 AI tools and has cracked the code on how to operate as what he calls a "1+ business" – delivering the output of a much larger team while maintaining the agility and personal touch that makes small businesses special. He's going to share practical insight into how AI is leveling the playing field and allowing small businesses to punch far above their weight class. The AI Hat Podcast host Mike Allton asked Phil Pallen about: ✨ Start Small, Think Big - Begin with one AI tool that addresses your biggest pain point, then gradually expand your AI tools as you build confidence. ✨ Human-AI Partnership - The most successful implementations of AI in small business maintain the human elements that customers value while automating repetitive tasks. ✨ Competitive Advantage - Small businesses that strategically implement AI tools can effectively compete with larger organizations by achieving similar outputs with fewer resources. Learn more about Phil Pallen Connect with Phil Pallen on LinkedIn Subscribe to Phil Pallen on YouTube Connect with Phil Pallen on Instagram Resources & Brands mentioned in this episode Phil Pallen Collective AI for Small Business: From Marketing and Sales to HR and Operations, How to Employ the Power of Artificial Intelligence for Small Business Success by Phil Pallen Adobe Synthesia Goodbye Traditional Branding, Hello AI: Transform Your Brand Story with Park Howell Everhour Text Blaze Descript Fireflies Notta NotebookLM Magai RICCE Prompt Framework Nicky Saunders philpallen.co/tools AI Primer: A Comprehensive Guide AI Training for Businesses Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-ai-advantage-how-small-businesses-can-punch-above-their-weight-class/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    44 m
  • The You-niverse: How to Stay Human in an AI Marketing World with Mark Schaefer

    The You-niverse: How to Stay Human in an AI Marketing World with Mark Schaefer
    Mar 29 2025
    Have you ever wondered if we're slowly losing our humanity in the rush to adopt AI? Every day, another marketer proclaims they've automated their entire workflow, created the perfect AI system, or generated flawless content. But what if perfection isn't what your audience really wants? The truth is, we're facing an unprecedented challenge in marketing. As AI tools become more sophisticated, they're creating a world of perfect content, pristine images, and meticulously crafted messages. But in this pursuit of perfection, we're at risk of losing the very thing that makes marketing effective - our human touch. That's why I'm thrilled to welcome long-time friend and colleague Mark Schaefer to the show today. Mark is one of the world's most recognized marketing experts, a globally-acclaimed keynote speaker, and the author of 10 best-selling marketing books. His blog {grow} is consistently ranked among the top marketing blogs worldwide, and his latest book "Audacious: How Humans Win in an AI Marketing World" couldn't be more timely. Mark has worked with organizations like Microsoft, Adidas, and Johnson & Johnson, helping them navigate the intersection of technology and human connection in marketing. The AI Hat Podcast host Mike Allton asked Mark Schaefer about: ✨ Human Authenticity Wins: Creating authentic, imperfect content that resonates with real people outperforms AI-generated perfection. ✨ Balance is Critical: Success lies in finding the sweet spot between AI efficiency and human creativity. ✨ Shared Experiences Matter: Building community and creating shared moments will become increasingly valuable in an AI-driven world. Learn more about Mark Schaefer Connect with Mark Schaefer on LinkedIn Resources & Brands mentioned in this episode Schaefer Marketing Solutions (BusinessesGrow.com) Audacious: How Humans Win in an AI Marketing World Mark Schaefer’s other marketing and business books The Ezra Klein Show: The Government Knows AGI Is Coming Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators by Chris Brogan Shelly Palmer Create your own AI Work Buddy AI Primer: A Comprehensive Guide AI Training for Businesses Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-you-niverse-how-to-stay-human-in-an-ai-marketing-world/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 m
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