Episodios

  • Prompt Engineering Mastery for Law Firms

    Prompt Engineering Mastery for Law Firms
    Oct 29 2025

    AI Prompt engineering is the new must-have skill for law firms looking to generate high-EEAT content. In this episode, John McDougall explains how frameworks like CRISPE help attorneys move beyond generic AI output, boosting authority, accuracy, and conversions with smarter, structured prompts.
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    33 m
  • The AI SEO Roadmap for Law Firms

    The AI SEO Roadmap for Law Firms
    Oct 27 2025

    Legal clicks can cost hundreds of dollars per lead, making paid ads a risky bet for law firms. In this episode, John McDougall reveals the AI SEO roadmap: from building EEAT authority and avoiding "AI slop" content to shifting budgets toward practice area pages, case studies, and bottom-of-the-funnel strategies that land high-value cases.
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    16 m