In today's episode of Digipreneur FM, Keron dives deep into one of the biggest shifts happening in business right now: AI has become your customer’s best salesperson — and many Caribbean businesses (and businesses globally) aren't ready for it.

Through personal stories, real-world case studies, and practical insights, Keron reveals how today's consumers are using AI tools like ChatGPT, Perplexity, and Gemini to research, compare, and even complete purchases — all without ever speaking to a human being.

You'll hear how Keron himself used AI to confidently choose a new Fujifilm camera, showcasing just how dramatically the customer journey has changed... and why businesses need to catch up — fast.

If your business isn't set up to be AI-friendly, you're not just missing out — you're invisible.

Tune in and learn how to future-proof your brand for the AI-driven world of commerce.

1. AI is the new personal sales concierge. Customers now use AI to research products, compare competitors, find discount codes, and even finalize purchases without ever engaging a human sales rep. If you're not present online with the right digital infrastructure, you're invisible to them.

2. Businesses must be "AI-friendly" to survive. Having a fast, mobile-optimized website, e-commerce capabilities, strong SEO, and content that answers customer questions is no longer optional — it's critical if you want AI to find and recommend your business.

3. The shopping experience is now hyper-personalized and frictionless. From product discovery to checkout, AI empowers consumers to tailor every step of the buying journey to their needs. Brands that create easy paths for AI-assisted shoppers will win — everyone else will lose ground quickly.

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