The job market has changed — globally, permanently, and fast. Yet in the Caribbean, too many of us are still preparing our children (and ourselves) for a world that no longer exists. In this episode, Keron Rose breaks down the hard truths about outdated degrees, oversaturated career paths, and the urgent need to rethink how we educate and position ourselves for success in a global economy.

He shares the real-life turning point that started with a 60-second video — and led to brand deals, digital income, and international opportunities. From someone who built a thriving business without a degree, this is the uncensored deep dive beyond the newspaper article that sparked regional conversation.

Whether you’re a parent, a recent graduate, or someone considering a pivot — this episode is your roadmap.

1. Not all degrees hold value in today’s economy. Learn which fields are oversaturated and why skills now matter more than qualifications alone.

2. Your digital presence is your new passport. Understand why clients and employers no longer ask for résumés — they ask for visible proof of what you can do.

3. You can start mapping your future today — with the right tools. Discover how to explore future-ready careers and start building your visibility strategically.

Feeling stuck in your career path? Start here. Use Keron’s free AI-powered career exploration tool to find your next move and create a future-proof learning roadmap. Future Proof Your Career & Strategic Pivots Workshop

Ready to start attracting global clients and job offers through your online presence? Take the course: Building Your Digital Presence Building Your Digital Presence Workshop

The future belongs to the most visible, adaptable, and skilled — not just the most educated.

Overview:

In this deep-dive episode, we unpack one of the biggest (and least talked about) challenges businesses face today — the unsustainable cost of creating content.

As digital demands rise and platforms multiply, many companies are stuck in a broken model — paying TV-level production prices for everyday content, outsourcing without strategy, or burning out trying to “keep up.” The result?

High costs. Low impact.

But it doesn’t have to be that way.

I break down the real root of the problem, how we got here, and the practical roadmap to creating content at scale — sustainably, affordably, and with real business results. This isn’t about doing more. It’s about building smarter systems, aligning your strategy with your resources, and rethinking the entire creative process from the ground up.

This is the blueprint I’ve lived — as a solopreneur, a consultant, and a content creator navigating both the Caribbean and global markets.

If you’ve ever said:

• “We can’t afford to keep creating content like this.”

• “Our content isn’t driving results.”

• “We want to show up online, but we don’t know how to keep up…”

Then this episode is for you.

Key Takeaways:

• Why 69% of marketers say traditional content creation models are no longer sustainable (source: Adobe)

• The mismatch between creative expectations and business budgets

• Why the Caribbean is struggling to keep up — and how to fix it

• How I built a scalable content engine across video, blogs, podcasts, TV, and radio — as a one-man team

• Why “content marketing” without systems is just noise

• The mindset shift from outsourcing to ownership — and how that unlocks long-term brand equity

Ready to escape the content trap?

Start with strategy — not stress.

Explore the Visibility Starter Pack: my done-for-you research and content strategy service that helps you know exactly what to say, who it’s for, and how to show up where it matters most.

You’ll get:

• A 1-month custom content plan

• Search data analysis tailored to your region and keywords

• Actionable insights to show up in search, social, and AI tools

👉 Learn more + book it here: https://keronrose.com/product/the-visibility-starter-pack/

🎧 For more episodes + resources: https://digipreneur.fm 🌍 Or visit: https://keronrose.com

In this episode of Digipreneur FM, we explore a hard truth: Caribbean businesses are not showing up where it matters most — in AI-powered search.

While social media grabs the spotlight, global consumers are turning to tools like ChatGPT, Gemini, and Google’s AI Overviews to research, compare, and make purchase decisions. But if your business isn’t indexed properly or creating the right kind of content, AI can’t find you — and if it can’t find you, it can’t recommend or sell for you.

Keron breaks down:

• Real stories showing how customers are now buying through AI

• Why most businesses in the Caribbean are digitally invisible

• What AI looks for (and what you’re probably not doing)

• How you can shift from chasing virality to building visibility

• The simple, strategic steps to start showing up in AI and Google search

If you're ready to stop performing marketing and start doing digital strategy that drives discovery, this episode will help you make that shift.

Ready to get found? Explore the new done-for-you service that helps your business become AI and search engine ready: The Visibility Growth Strategy Suite

For more digital business insights: 📍 KeronRose.com 🎙️ Digipreneur.FM