Christin Marie Studio grew from living-room TikToks to over $100,000 in a single LIVE, becoming one of TikTok Shop’s top-performing jewelry brands. Founder Christin Marie shares exactly how she built momentum with handmade, high-quality, tarnish and water-resistant designs made in downtown Los Angeles.

Her approach is simple and disciplined: document the making process, post four times a day, and design inclusively based on audience feedback (including lengths, metals, and sensitivities). She pairs weekly creator-page LIVES with 3-4 business-page LIVES each week, invests in an aesthetic set, and rides TikTok campaigns like Fashion Week and Back to School to boost slower periods.

What You’ll Learn in This Episode:

• How Christin Marie Studio became the first jewelry brand on TikTok Shop to surpass $100K GMV in a single LIVE and why consistent streaming creates conversion-ready audiences

• A four-posts-per-day system built on documenting the process so videos feel natural and keep driving sales long after publishing

• LIVE tactics that lift conversion: three-hour sessions, occasional 14-hour mega LIVES, aesthetic sets that stop the scroll, and engagement tools like giveaways, polls, and comment replies

• How material education and transparent pricing sell $700 necklaces on TikTok

• Evolving from organic affiliate buzz to an intentional creator program by meeting partners at TikTok events and using the affiliate network to find the right niche creators

The Vintage Caffé went from selling a single pre-owned designer bag a day to moving more than 30 bags in under two hours through TikTok LIVE. By turning weekly drops into must-watch events with limited inventory, styling advice, and high-value giveaways, the brand has built a fiercely loyal community of luxury shoppers who treat every Thursday at 5 PM like a launch day.

Founder Paola Leon shares how she built The Vintage Caffé as a brand created by a Latina for Latinas, combining meticulous authenticity standards, elevated content production, and constant two-way conversation with her audience. She breaks down how her team uses photographers and videographers to promote lives, how she sources inventory from an “inspiration list” based on what viewers request, and how she uses TikTok Shop’s tools and consistent live schedule to sell out drops in around ninety minutes while maintaining all five-star reviews.

What You’ll Learn in This Episode:

• How The Vintage Caffé scaled from selling one bag a day to more than 30 bags in less than two hours by turning TikTok LIVE shows into weekly drop events with limited inventory and urgency

• The specific tactics Paola uses in lives to build trust and connection, from calling viewers by name to giving outfit ideas and positioning herself as a friend who finds the best deals

• How The Vintage Caffé combines AI tools like Entrupy, third-party authenticators, and Paola’s own checks with TikTok Shop’s verification flow to ensure every bag is 100% authentic and maintain all five-star reviews

• How Paola promotes each live with elevated content, including twice-weekly shoots with a photographer and videographer, GRWM videos, and teaser clips that showcase bags but hold them back until the live

• Why asking followers what bags they are looking for, building an “inspiration list,” and staying consistent with three lives a week (with plans for five) keeps The Vintage Caffé aligned with demand and favored by the TikTok algorithm

Leatherman Tools used TikTok Shop to unlock new momentum fast, with creators now driving over 80% of GMV and TikTok Shop Deals For You Days Campaign delivering more than 150% growth. Senior Global Marketing Manager Hannah Harper and VP of Marketing Kevin Gleason share how a three-product hero lineup and a small “TikTok Shop Squad” helped a 40-year-old brand break into a new generation of buyers.

Hannah explains how Leatherman built a creator engine producing over 1,400 videos and a daily content pipeline powered by their first TikTok creator intern. Kevin zooms out to the brand impact, from Amazon lift tied to specific TikTok promoted colors to why evolving Leatherman’s storytelling is key to reaching next-gen consumers.

What You’ll Learn in This Episode:

• How Leatherman formed a cross-functional TikTok Shop Squad inside a 40-year-old company to launch the channel within weeks

• How they chose three hero products for launch and matched creator segments to each product’s use case

• How more than 1,400 creator videos shaped their affiliate strategy and drove over 80% of TikTok Shop GMV

• How Leatherman tests GMV Max campaigns to amplify top-performing creator videos and experiments with campaign structures

• How TikTok Shop activity is driving halo lift on Amazon and how the team uses those signals to plan future scaling