How Christin Marie Studio Built a Six-Figure TikTok LIVE Strategy

Christin Marie Studio grew from living-room TikToks to over $100,000 in a single LIVE, becoming one of TikTok Shop’s top-performing jewelry brands. Founder Christin Marie shares exactly how she built momentum with handmade, high-quality, tarnish and water-resistant designs made in downtown Los Angeles.

Her approach is simple and disciplined: document the making process, post four times a day, and design inclusively based on audience feedback (including lengths, metals, and sensitivities). She pairs weekly creator-page LIVES with 3-4 business-page LIVES each week, invests in an aesthetic set, and rides TikTok campaigns like Fashion Week and Back to School to boost slower periods.

What You’ll Learn in This Episode:

• How Christin Marie Studio became the first jewelry brand on TikTok Shop to surpass $100K GMV in a single LIVE and why consistent streaming creates conversion-ready audiences

• A four-posts-per-day system built on documenting the process so videos feel natural and keep driving sales long after publishing

• LIVE tactics that lift conversion: three-hour sessions, occasional 14-hour mega LIVES, aesthetic sets that stop the scroll, and engagement tools like giveaways, polls, and comment replies

• How material education and transparent pricing sell $700 necklaces on TikTok

• Evolving from organic affiliate buzz to an intentional creator program by meeting partners at TikTok events and using the affiliate network to find the right niche creators