In this week’s episode, we talk with Hannah Bryce, SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast.

We talk with Hannah about her beginnings in general digital marketing, and how that led her to SEO over a decade ago. She shares how she started at a software company and then moved into many different verticals including legal, education, agencies, bathroom supplies, fitness, and now nutrition. She discusses her best and worst experiences and so much more.

For our core topic, we discuss podcasting in SEO, what went into her decision to start the SEO SAS podcast with Sarah McDowell, her favorite experiences, biggest learnings, what it was like to make it to 100 episodes, her best podcasting advice, and why she ultimately decided to step away.

Finally, we answer more Twitter questions of the week and award some more Page 2 Podcast merchandise.

So get your popcorn ready as we tell Hannah’s SEO story and have another great roundtable discussion.

https://page2pod.com - In Episode 70 of the Page 2 Podcast, we talk with Hannah Bryce, SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast. Hannah shares her journey from general digital marketing to SEO leadership, her experiences across diverse industries including legal, education, fitness, and nutrition, and valuable insights on starting and sustaining a successful podcast. Hannah offers candid advice about podcasting, managing work-life balance, and handling imposter syndrome.

🎧 In this episode:
• Hannah’s path from digital marketing generalist to SEO specialist
• Behind the scenes of running the SEO SAS podcast
• Why collaboration is the essential skill for successful SEO
• Practical insights into managing international SEO (hreflang and beyond)
• Personal growth and lessons learned from working across multiple industries
• Best practices for podcast planning and execution
• Navigating imposter syndrome as an SEO professional
• Memorable SEO wins and tough learning experiences
• Unique perspectives on podcasting challenges and stepping away after 100 episodes
• Why trying all areas of SEO is crucial for career growth

Hannah’s genuine approach and actionable tips make this episode invaluable for aspiring SEOs, digital marketers, and podcast creators.

👉 Subscribe to the Page 2 Podcast for more SEO career stories and digital marketing tips!

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

• Page 2 Podcast on Youtube
• Page 2 Podcast on Linkedin
• Page 2 Podcast on Facebook

Follow Jon Clark

• Jon Clark on Bluesky
• Jon Clark on Linkedin