In this episode of 7 Figure Annuity Sales, host Caleb North breaks down 9 powerful ways annuity agents can build credibility with clients. Credibility isn’t just about knowing your products—it’s about how you present yourself, position your expertise, and leverage tools that show clients they can trust you with their retirement future.

➡️ Caleb covers:

• Why being an actual expert is the foundation of credibility

• How professional branding sets you apart from other agents

• The role of media presence—from books and podcasts to guest spots and articles

• Leveraging established platforms like Forbes to boost your authority

• Practical steps you can take today to strengthen how clients perceive you

Whether you’re new to annuity sales or already established, these strategies will help you build the kind of trust and authority that makes clients eager to work with you—and confident in your recommendations.

After a brief hiatus, 7 Figure Annuity Sales welcomes back host Chad Owen for one of his most personal and vulnerable episodes yet. Chad opens up about the recent hardships and challenges he’s faced in his own life, offering an honest look at how he’s navigated those storms while continuing to perform at the highest level in annuity sales.

➡️ In this episode, Chad shares:

• The personal trials that tested his focus and resilience

• How he stayed committed to his clients and business through difficult times

• The mindset and habits that kept him moving forward when quitting felt easier

• Why vulnerability and authenticity can strengthen your client relationships

• How adversity can shape you into a stronger, more effective advisor

This is more than a sales conversation—it’s a raw, real-life example of balancing personal struggle with professional excellence. Chad’s story is a reminder that even in the toughest seasons, you can still lead, serve, and succeed.

💡 Subscribe to 7 Figure Annuity Sales for more conversations that combine practical sales training with the mindset to thrive in all areas of life.
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In this episode of 7 Figure Annuity Sales, host Caleb North highlights two critical mistakes that can quietly undermine an agent’s entire lead strategy. These aren’t just slip-ups—they’re foundational errors that can derail your growth if left unchecked.

Many agents pull the plug on a new lead system prematurely, basing their decision on initial impressions rather than measured results. Even worse, they point the finger at the leads themselves—when the real issue could be their sales process.

➡️ In this episode, you’ll learn:

• Why abandoning a lead system too early can kill momentum and waste opportunity

• The key metrics you need to track to fairly evaluate any lead source

• How to identify whether the real problem is your leads or your process

• A framework for giving lead systems a structured, data-driven trial

• How top producers adapt and improve instead of starting from scratch

If you're serious about building a predictable, profitable annuity business, you can't afford to make these mistakes. Caleb gives you the clarity and tools to move forward with confidence.

In this episode of 7 Figure Annuity Sales, host Caleb North dives into one of the most important—and often misunderstood—aspects of growing your annuity business: lead cost. Whether you're just getting started or you're a seasoned producer, understanding what you're really paying for and how to maximize your ROI is critical to scaling your success.

➡️ In this episode, Caleb covers:

• What annuity leads actually cost—and why prices vary so widely

• The difference between cheap leads and valuable opportunities

• Common traps new agents fall into when buying leads

• How to assess the true value of a lead beyond the initial price

• Strategic tips for budgeting, tracking, and optimizing your lead spend

This episode is a must-listen if you want to stop guessing and start making informed, profitable decisions around your lead generation strategy—whether you're brand new or already deep in the game.

In this episode of 7 Figure Annuity Sales, host Caleb North shares the insights, lessons, and hard truths he wishes he knew when starting out in the annuity industry. If you're a new or aspiring annuity agent, this episode is your shortcut to avoiding costly mistakes and setting yourself up for long-term success from day one.

➡️ You’ll learn:
- The biggest misconceptions new agents have about selling annuities
- What actually drives production and client trust in the early stages
- The foundational habits and mindsets that lead to sustainable business
- Tips for finding the right product fit, marketing strategy, and mentorship
- Practical guidance on getting licensed, meeting training requirements, and starting your practice with confidence

This episode is a mix of real talk, encouragement, and tactical advice designed to help new agents hit the ground running—without the confusion, hype, or trial-and-error that holds so many back.

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In this episode of 7 Figure Annuity Sales, host Caleb North delivers a powerful message every agent needs to hear: stop trying to make one annuity do everything. Whether it's a MYGA, FIA, or income rider product, each annuity has a core strength—and your job is to match that strength to your client’s primary need, not chase a “Swiss Army knife” solution.

➡️ In this episode, Caleb breaks down:

• Why trying to cover growth, income, safety, and liquidity in one product often backfires

• The importance of identifying a product’s true purpose—and staying disciplined in how you present it

• How to avoid analysis paralysis when selecting annuities for clients

• Real-world examples of how agents get it wrong—and how to get it right

• A mindset shift that will lead to better client outcomes and cleaner sales

If you're trying to build a business based on clarity, confidence, and consistent results, this episode will help you stop overcomplicating and start strategically positioning the right product for the right reason.

In this episode of 7 Figure Annuity Sales, host Caleb North breaks down one of the most critical—and misunderstood—components of fixed indexed annuities: index strategies. If you're selling annuities without fully grasping how caps, spreads, participation rates, and crediting methods work, you’re leaving both value and trust on the table.

➡️ In this episode, you’ll discover:

• The core index strategies used in modern annuities (and when to use each)

• How to explain performance triggers, point-to-point crediting, and volatility control indices to clients

• Why not all index strategies are created equal—and what to look for in carrier design

• How to evaluate client suitability based on strategy, not just sizzle

• Proven tactics to position index strategies with clarity and confidence in your sales process

Whether you're a new agent or already writing consistent premium, this episode is your complete guide to understanding and using index strategies to maximize client outcomes and build trust through transparency.

In this powerful episode of 7 Figure Annuity Sales, host Caleb North pulls back the curtain on the often-misunderstood world of annuity bonuses. While bonus features can look enticing on paper, Caleb highlights the hidden pitfalls that many agents overlook—costly strings, limited use cases, and client outcomes that fall short of expectations.

➡️ What you’ll learn in this episode:
- The real mechanics behind annuity bonuses and how carriers apply them
- 3 key scenarios when a bonus actually benefits your client (and why they’re rare)
- How to calculate the true cost of a bonus, factoring in surrender charges, crediting rates, and policy terms
- Common sales myths around bonus-driven annuities—and how to avoid falling for them
- Tactical advice on when & how to position bonus features as a genuine value-add

Whether you’re a seasoned annuity advisor or just getting started in the financial planning space, this episode gives you a clear-headed, no-nonsense approach to assessing bonus-driven products. Caleb’s insights can help you protect your clients’ interests—and your credibility as their trusted advisor.