• 6 - The Analytics Advantage: How to Outsmart Ad Fraudsters with FouAnalytics' Dr. Augustine Fou

  • Mar 31 2025
  • Duración: 27 m
  • Podcast

6 - The Analytics Advantage: How to Outsmart Ad Fraudsters with FouAnalytics' Dr. Augustine Fou

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  • In this episode of The Marketing Vanguard: Leading Voices in B2B Innovation, Paula Chiocchi interviews the Independent Ad Fraud Researcher of FouAnalytics, Dr. Augustine Fou. Augustine explains the mechanisms of ad fraud, such as bot traffic and fake websites, and its impact on revenue models like CPM, CPC, CPL, and CPA.

    He emphasizes the importance of advanced analytics and vigilance to detect and prevent fraud. The discussion includes case studies, like Uber's discovery of organic app installs, and highlights the need for robust analytics to ensure effective ad spending.

    Learn more about Augustine's work HERE.

    Connect with Augustine on LinkedIn HERE.

    Think you'd be a great guest on the show? Apply HERE.

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