• 552: The power of knowledge in food and drink NPD

  • Apr 7 2025
  • Duración: 55 m
  • Podcast

552: The power of knowledge in food and drink NPD

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • How much work goes into getting a food or beverage product from concept to our supermarket shelves?

    It seems obvious that the starting point of a successful launch, is coming up with an idea that will sell, but how do you know that consumers will want to buy what you produce?

    The truth is, it's not possible to know for sure, but with the right research, insights, creativity and testing, it is possible to give yourself the best chance of success.

    In this episode of the Food Matters Live podcast, made in partnership with IFF, we go on a journey through the NPD process, to find out how they deliver groundbreaking, sustainable innovations that elevate everyday products.

    We explore how they use insights, data-driven forecasts, trends, and cognitive science to help their customers satisfy consumer demand.

    We also meet the product development team, who use all of that data, and their own creativity, to bring those ideas to life.

    IFF are taking on a key role as a hosting partner at Food Matters Live: Tastes of Better in Manchester.

    Richard Neish, Senior Manager Global Trends & Foresight, Consumer Intelligence, Taste

    Anne Besnard, Global Director, Cognitive and Data Science, Taste

    Bernardo Juan Fleming, Trends and Foresight Director, Scent

    Marine Hetheier, Global Trends and Foresight Senior Manager, Scent

    Lisa Lord, Design Team Lead for Beverage & Dairy

    Chet Willcock, Senior Research Chef Culinary
    Más Menos
Más Menos
adbl_web_global_use_to_activate_webcro768_stickypopup

Lo que los oyentes dicen sobre 552: The power of knowledge in food and drink NPD

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles