• 5 - The New Age of Marketing: Merging B2B and B2C Strategies for Greater Impact with IPG Mediabrands' Kenton Knoepfler

  • Mar 24 2025
  • Duración: 27 m
  • Podcast

5 - The New Age of Marketing: Merging B2B and B2C Strategies for Greater Impact with IPG Mediabrands' Kenton Knoepfler

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • In this episode of The Marketing Vanguard: Leading Voices in B2B Innovation, Paula Chiocchi interviews the Vice President of Audience Practice of IPG Mediabrands, Kenton Knoepfler. Kenton delves into audience targeting in B2B marketing, emphasizing the integration of first-party and third-party data, and the importance of engagement metrics.

    Kenton discusses balancing brand awareness with performance marketing, the challenges of implementing new marketing innovations, and the transformative role of AI in audience building and strategy. The episode highlights the evolving marketing landscape, the blending of B2B and B2C strategies, and the significance of brand reputation.

    Learn more about Kenton's work HERE.

    Connect with Kenton on LinkedIn HERE.

    Think you'd be a great guest on the show? Apply HERE.

    Más Menos
Más Menos
adbl_web_global_use_to_activate_webcro768_stickypopup

Lo que los oyentes dicen sobre 5 - The New Age of Marketing: Merging B2B and B2C Strategies for Greater Impact with IPG Mediabrands' Kenton Knoepfler

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles