This week in the guest chair we have Germanee Gerald, founder of GG&Co Styling Firm, a brand and image styling company. Getting her start in the fashion corporate world, Germanee realized she thrived in offering her talents as a personal stylist and started side hustling.

In this episode she shares:

• How she went from living with family and driving DoorDash to make end’s meet to hiring a team for her styling firm
• How to leverage opportunities like internships and a personal brand for business growth
• How diversifying her services, hiring a team, and seasonal planning led to scaling her business

Highlights include:

00:00 Introduction

4:08 From biochem to fashion

6:22 The world of corporate fashion

11:35 Transitioning into personal styling

17:49 Strategizing finances to go full time

22:36 Nomad life and gigs to meet ends meet

29:14 Working with a celebrity stylist

36:58 Launching GG Styling Firm

39:53 Maximizing cash flow

42:34 Tips for entrepreneurs

Check out episode 399 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.

Links mentioned in this episode

• Germanee’s Website: https://germaneeg.com/gg-co/
• Germanee’s Instagram: https://www.instagram.com/germanee_g
• Germanee’s LinkedIn: https://www.linkedin.com/company/ggandco/
• LinkedIn Premium: https://premium.linkedin.com/
• Apuje Kalu: https://www.instagram.com/apuje/

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• Germanee’s Instagram: https://www.instagram.com/germanee_g
• Germanee’s LinkedIn: https://www.linkedin.com/company/ggandco/

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