In this engaging conversation, Rachel Usher speaks with Philippa Thorp, a seasoned designer with 40 years of experience in the industry. Philippa shares her unique journey into design, the challenges of building a successful business, and the importance of understanding client relationships. They discuss the dynamics of teamwork, cultural differences in design practices between the UK and the US, and the significance of collaboration within the design community. Philippa emphasizes the need for designers to be adaptable and to foster strong relationships with clients to achieve successful outcomes. In this conversation, Rachel Usher and Philippa Thorp delve into the complexities of running a creative design business. They discuss the importance of understanding the balance between creativity and business acumen, the challenges of pricing and client expectations, and the significance of fostering loyalty within a team. Philippa shares her insights on longevity in the industry, emphasizing the need for continuous learning and the emotional investment in each project. The conversation concludes with reflections on legacy and the future of design, highlighting the importance of supporting creative crafts and nurturing the next generation of designers.

Takeaways

• Philippa identifies as a designer, passionate about the arts.
• Celebrating 40 years in the design industry is a significant milestone.
• The journey into design can be unconventional and serendipitous.
• Understanding client relationships is crucial for successful design.
• Teamwork is essential in managing client expectations and projects.
• Cultural differences impact design practices and client interactions.
• Collaboration within the design community fosters growth and support.
• The importance of being adaptable to client needs and preferences.
• Designers must be taught the necessary skills and tools of the trade.
• Fear of competition should be replaced with collaboration and understanding. Nobody really needs educating in how to design.
• The model has changed a lot; everyone wants a discount now.
• You’ve got to give service and be humble when mistakes happen.
• Our industry doesn't make a lot of money; it's tough.
• You have to charge for your time; it's essential.
• You need to have a crystal ball for client budgets.
• Dig deeper in every project; learning is continuous.
• Fostering team loyalty is crucial for success.
• You must take responsibility for your job to be good at it.
• Legacy is about ensuring current work is great and supporting future designers.

Connect with the host: @thebusinessofinteriors

Thebusinessofinteriors.com

Buy tickets to the Business Of Interiors 2025 Community Summit: https://www.thebusinessofinteriors.co.uk/2025-community-summit

Connect with our guest: @thorp_design

Website: https://thorp.co.uk

This podcast is sponsored by Usher & Co Interior Design.

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