3 Types of Marketing Emails - #265

If you’ve ever thought, “I know I should be emailing my list, but I have no idea what to send…” — this episode is for you. Email marketing is the lowest hanging fruit when it comes to generating leads in the private lending space, and today we’re giving you the exact playbook we use at Hard Money Bankers.

In this episode, Jason and Chris break down the 3 types of email broadcasts that consistently drive deal flow:

1️⃣ Deal Spotlight – Showcase recent (or hypothetical) deals to build trust and credibility
2️⃣ Content Share – Deliver value by sharing educational content your audience cares about
3️⃣ Call to Action – Straightforward asks that drive borrowers to reach out

You’ll hear real-life examples, best practices, and why consistency (we're talking weekly emails minimum!) is the key to staying top of mind with your database — even if it takes 10 years to close a deal with someone on your list!

🔥 Plus: how to repurpose email content for social, how e-commerce brands leverage email to drive 40%+ of their revenue, and tips for building your authority as a lender.

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Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

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