• 236. Marco Brucato, Head of eCommerce D2C EMEA Growth at Beko Europe: Unlocking FMCG & Appliances DTC

  • Apr 12 2025
  • Duración: 48 m
  • Podcast

236. Marco Brucato, Head of eCommerce D2C EMEA Growth at Beko Europe: Unlocking FMCG & Appliances DTC

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • Consumer Goods Brands going Direct-to-Consumer has been a hot — and sometimes controversial — topic in the industry. It’s a great way to capture first-party data, but is it always a money-losing game? Can DTC actually work at scale and drive real value?

    To explore what successful models look like, Marco Brucato, Head of eCommerce D2C EMEA Growth at large-appliance leader Beko, joins Daniel and guest co-host Rob Nowell from Medium Marketing (also strategic partners in events like Candid Commerce).

    Tune in to hear about:

    • How Marco has built and scaled DTC in multiple Consumer Goods categories
    • The differences between DTC in Appliances vs. Food
    • Making DTC incremental — not a threat to retail partners
    • The current state of the Digital Shelf
    • Competitive advantages from owning first-party data
    • Scaling an eCommerce organization from the inside
    • Real-world AI use cases

    More

    Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
    Audio Mixing by Rodrigo Chávez
    Voice Acting by Jason Martorell Parsekian
    Más Menos
Más Menos
adbl_web_global_use_to_activate_webcro768_stickypopup

Lo que los oyentes dicen sobre 236. Marco Brucato, Head of eCommerce D2C EMEA Growth at Beko Europe: Unlocking FMCG & Appliances DTC

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles