The CPGGUYS cover the recently concluded Shoptalk spring 2025 from Las Vegas. What a show! Besides our opening networking reception, we had a chance to meet up with many brands, retailers and of course all our sponsors.

This episode is collectively sponsored by Epsilon, Dunnhumby, Osmos,

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/

Find Sri Rajagopalan on Linkedin at : https://www.linkedin.com/in/sri-rajagopalan-09a0062/

Find Peter VS Bond on Linkedin at : https://www.linkedin.com/in/pvsbond/

Find CPGGUYS on Linkedin at : https://www.linkedin.com/company/56451211

Find CPGGUYS online at : https://www.cpgguys.com/

Here's what we discussed :

1. Different tracks for learning

2. Key mainstage presentations

3. Detailed analysis of the omnichannel track and breakouts

4. Networking opportunities

Daniel is joined by guest co-host David Sloff in a conversation with FMCG Retail Expert and former Coca-Cola CCO Europe Jacques Van Cauwenberge in this conversation. With him, we explore the current challenging scenario between FMCG Brands and Supermarkets in Europe, and also what's the route to a more strategic, positive and, ultimately, profitable and growth-oriented relationship.

This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/

Topics covered:

• The change in shopping behavior, surge of different formats and other trends that have shaped the current challenging scenario between Retailers and Brands
• The impact on Retailers and reactions to protect their P&Ls
• Conflicts between brands and retailers: why they happen and the negative consequences for everyone
• A value creation agenda to go back to sustainable growth

In this episode, our US Partners the CPG Guys are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world.

Find Cristian on LinkedIn at: https://www.linkedin.com/in/carcangeli/
Find illycaffè on LinkedIn at: https://www.linkedin.com/company/illycaffe/
Find Illycaffè online at: https://www.illy.com/en-us

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/

Cristian answers these questions:

1. Can you share pivotal experiences in your journey from working with fashion brands like Gucci and Diesel to your current role at illycaffè?
2. How does illycaffè ensure a seamless omnichannel experience for its customers?
3. How has illycaffè’s digital business evolved under your leadership? What have been your key objectives in this area?
4. How does illycaffè differentiate its digital customer experience from competitors in the market? What have been successful components of this strategy?
5. Can you discuss any recent digital innovations at illycaffè that have significantly impacted customer experience?
6. How are you leveraging customer data to inform your digital strategies? You have a large presence on Amazon & you have a thriving DTC business. How are you utilizing the generated transaction data?
7. In what ways does illycaffè collect and implement customer feedback to improve its digital platforms?
8. What emerging digital trends do you believe will shape the future of customer experience in the CPG industry?