Want to grow your HVAC, plumbing, or roofing business using AI, lead generation, and marketing automation? In this episode of Owned and Operated, we dive into how artificial intelligence is transforming the home service industry. Host John Wilson sits down with James Zaner from Modernize to explore cutting-edge strategies for using AI-powered tools to generate high-quality leads, automate operations, and expand into new markets. Whether you're a contractor, service business owner, or operator looking to scale, this episode is your playbook for growth through AI integration, customer segmentation, and smart marketing systems.

Discover how top-performing service businesses are leveraging AI for business growth, customer acquisition, and operational efficiency. James shares how Modernize uses tools like ChatGPT, CRM systems, and AI automation to improve sales productivity, nurture long-term customer value, and drive sustainable expansion. From optimizing lead generation funnels to implementing AI agents and marketing tech stacks, you’ll learn exactly how to modernize your service business and stay ahead in a competitive market.

🚨 In This Episode, We Cover:

🔹 How Modernize uses AI to scale lead generation and improve ROI

🔹 Real-world applications of ChatGPT and automation in business operations

🔹 The importance of customer segmentation and CRM in growth

🔹 Why modernizing traditional trades is crucial for future-proofing

🔹 How to align marketing strategy with long-term customer value

🔹 Market expansion tactics driven by smart data and AI

💼 Special Thanks to Service Scalers!

We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.

Want to learn how Service Scalers can do the same for you?

🔗 Check them out here:

💼 Shoutout to Avoca AI!

Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.

🔗 Schedule a demo

🎙️ Episode Host:

🗣️ John Wilson

🎙️ Episode Guest:

🗣️ James Zayner

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC